Juan Fernandez Email & Phone Number

Quito, Pichincha, Ec

As Chief Growth Officer at Enclave Communications, I lead U.S.-based operations, partnering with mission-driven clients to deliver strategic marketing, communications, and fundraising solutions. I develop integrated campaigns, oversee content creation, and drive impactful storytelling for nonprofits, corporations, and educational organizations. Under my leadership, Enclave has achieved significant growth, doubling U.S. client revenue in just one year.Key Contributions:Marketing:- Designed and executed comprehensive advertising strategies for HarperCollins Christian Publishing, managing YouTube, Google, Facebook, and Instagram campaigns to boost audience engagement and sales.- Supported Kent District Libraries with original illustrations for children’s programming, including the “4,000 Books Before Kindergarten” initiative.Communications:- Provided strategic counsel and developed CEO communications for Alia Innovations, amplifying their mission to reform child welfare systems.Fundraising/Advancement:- Developed and executed fundraising strategies for the Chicago Children’s Advocacy Center, including direct mail and digital campaigns, resulting in increased donor engagement and revenue.- Assisted Tradeswomen, Inc., a California-based nonprofit, with strategic communications to support their mission of recruiting women into skilled trades.Notable Achievements:- Doubled U.S. client revenue within one year by delivering tailored, impactful solutions to nonprofit and corporate clients.- Enhanced donor engagement for fundraising campaigns, leveraging storytelling and targeted strategies to drive results.- Collaborated across diverse industries, from education and publishing to healthcare and consumer goods, showcasing versatility and adaptability.- Delivered culturally competent marketing strategies for clients across the U.S. and Latin America, ensuring alignment with local contexts and values.

Grand Rapids, Michigan, Us

As Vice President of Marketing and Communications, I led a transformative, integrated global initiative to bolster visibility, reputation, and revenue for one of the largest child welfare organizations in the U.S. My work aligned with Bethany’s 5-year strategic plan, overseeing a $7M budget and a team of over 30 professionals across video production, content creation, design, digital marketing, events, partnerships, and strategy. These efforts supported $188M in annual revenue, including private funds and service-based fees.Key Contributions:Marketing: Spearheaded digital transformation strategies, achieving a 200% increase in online revenue, 422% YOY growth in YouTube views, and a 400% growth in social media presence over three years.- Optimized digital channels (SEO, SEM, e-commerce) to expand audience reach and engagement.Communications: Directed the creation of 30+ original short-length videos and 60+ content pieces in 2022, enhancing storytelling efforts to amplify donor engagement and public awareness.- Launched a bilingual Call Center, managing over 26,000 annual inbound calls with a response time of under two minutes, improving client support and accessibility.Fundraising: Collaborated with Operations, Private Funding, IT, and HR to launch new initiatives that significantly improved the P&L balance sheet.- Successfully executed multi-channel campaigns that raised $3M annually and deepened relationships with mid, major, and mega-donors.Notable Achievements:- Reduced cost per acquisition by leveraging advanced digital strategies and influencer partnerships.- Established a diverse influencer portfolio to align with Bethany’s mission, increasing campaign reach and impact.- Played a pivotal role in leading Bethany’s rebranding efforts, transforming its public perception and enhancing its global reach.

Nashville, Tennessee, Us

As Senior Marketing Manager, I led marketing efforts for four distinct publishing imprints, driving revenue growth and brand visibility across diverse audiences. Overseeing the successful launch of more than 75 new products and supporting marketing for over 200 backlist titles, I collaborated closely with publishing and sales teams to meet and exceed revenue targets.Key Contributions:Marketing: Spearheaded innovative campaigns that achieved 12% revenue growth in FY18 and 17% in FY19.- Developed a comprehensive ROI tracking system to ensure efficient allocation of advertising and publicity resources.- Achieved a 21% YOY revenue increase on Amazon through paid and organic promotion strategies.Communications: Played a critical role in the launch of bestsellers such as the Matthew Henry Study Bible and the Illustrated Biblical Encyclopedic Dictionary.- Cultivated strategic partnerships with the International Bible Society and the Lockman Foundation to enhance visibility and align with the organization’s mission.Stakeholder Engagement: Collaborated on the visioning and launch of a new eCommerce site, expanding online reach and deepening customer engagement.Notable Achievements:- Boosted social media presence by 57% over two years across all networks, strengthening engagement and brand loyalty.- Ensured 100% of new products were supported with a comprehensive marketing suite, facilitating successful market launches.- Led revenue growth for prominent eCommerce platforms, including Amazon and Barnes & Noble, through strategic collaboration with sales teams and external partners.

As Development Director, I led fundraising, marketing, and communications for a nonprofit serving families in Grand Rapids, Michigan. My work spanned four core areas: a medical and dental clinic, a clothing and food pantry, a mentoring program for youth, and an early childhood development center. I developed strategies that connected donors, community members, and stakeholders with the organization’s mission, driving increased engagement and revenue.Key Contributions:Marketing:- Designed targeted campaigns that increased community engagement by 30% for the mentoring program and early childhood development center.- Revamped digital and print communications to better showcase program impacts, enhancing brand visibility and trust.Communications:- Created success stories, newsletters, and annual reports that effectively communicated Baxter’s impact to donors and community partners.- Enhanced donor retention by introducing tailored, mission-focused messaging across all communication channels.Fundraising/Advancement:- Raised over $500K annually through strategic grant writing and cultivating partnerships with local funders, including United Way.- Organized VIP donor events and community initiatives, generating new donor relationships and increased revenue streams.

In my role at Christ Clinic and Christ Kitchen, I supported two transformative programs: a medical clinic serving the uninsured and underinsured, and a job training program for women overcoming homelessness and addiction. I developed and executed comprehensive marketing and fundraising strategies, connecting donors and community members to the organization’s life-changing work.Key Contributions:Marketing:- Launched a rebranding initiative for both programs, resulting in increased awareness and attendance at community events.- Enhanced social media presence and developed promotional materials, increasing program participation by 20%.Communications:- Authored compelling donor appeals, grant proposals, and newsletters that communicated the organization’s mission and success stories.- Collaborated with program staff to create client success stories for use in donor engagement and public relations efforts.Fundraising/Advancement:- Secured $2M annually through grant writing, fundraising events, and individual donor cultivation.- Led planning and execution for large-scale fundraising events, exceeding revenue goals and strengthening donor relationships.

Dublin 2, Ie

As a Digital Project Manager at Accenture, I managed third-party-hosted websites for Citibank International, ensuring seamless functionality, brand consistency, and user engagement. This role provided invaluable exposure to corporate operations and large-scale project management.Key Contributions:Marketing:- Directed the redesign of high-traffic websites, including creditprotector.com and citycars.com, improving user experience and engagement.- Collaborated with marketing teams to align digital strategies with Citibank’s brand objectives.Communications:- Coordinated with cross-functional teams to ensure consistency in messaging and adherence to corporate branding across all digital platforms.- Produced reports and presentations for internal stakeholders, highlighting campaign performance and ROI.Fundraising/Advancement:- Supported corporate philanthropy initiatives by integrating community-focused content on Citibank’s digital platforms.- Enhanced Citibank’s brand reputation by ensuring alignment between corporate values and digital outreach efforts.

As Communications Director for Haggai Institute International’s South America office, I oversaw content creation, media strategy, and event communications to support the organization’s mission of training global leaders. I played a key role in developing and executing marketing initiatives, crafting compelling narratives, and fostering partnerships to enhance program visibility and impact.Key Contributions:Marketing:- Designed and implemented multi-channel marketing campaigns that increased participation in leadership training programs by 20%.- Managed the creation of promotional materials, including brochures, video content, and email campaigns, targeting business owners and executives across South America.Communications:- Authored and edited thought leadership articles, reports, and event summaries, elevating the institute’s reputation in the region.- Led media outreach efforts, securing coverage in key regional publications and increasing awareness of Haggai’s mission.- Streamlined internal communications processes to improve collaboration and alignment across departments.Fundraising/Advancement:- Cultivated relationships with corporate sponsors and partners, resulting in increased funding and in-kind contributions for leadership events.- Organized donor appreciation events and created personalized communications that strengthened engagement with key stakeholders.Notable Achievements:- Established a content strategy that enhanced the institute’s ability to connect with culturally diverse audiences across South America.- Successfully collaborated with high-level executives, preparing them to serve as ambassadors for Haggai’s mission.- Played a critical role in planning and executing leadership events, ensuring alignment with the institute’s vision and objectives.