Juan Felipe Mesa

Juan Felipe Mesa Email and Phone Number

Executive Marketing Director at Solara Labs @ Solara Labs
Juan Felipe Mesa's Location
Miami, Florida, United States, United States
Juan Felipe Mesa's Contact Details

Juan Felipe Mesa personal email

About Juan Felipe Mesa

As a marketing leader, with extensive experience in driving the development and execution of marketing campaigns, digital innovation, and growth strategies across various industries, including CPG and eCommerce, I have developed an accomplished, well-rounded career. I’ve found my success to date has been achieved by leveraging creative direction, marketing, and communications skills to build brand identity, drive growth, and achieve revenue retention. Additionally, I specialize in bridging the gap between sales, operations, technical, product, and marketing teams to develop strategies and solutions that redefine operational value, capture substantial revenue improvements, and increase customer loyalty.My strengths in forging cross-functional partnerships and establishing a culture focused on growth and personal development have enabled me to develop leaders and top-performing marketing teams. Leveraging digital strategies, customer experience data, and cutting-edge solutions, I have led organizations towards exceeding growth projections, corporate goals, and client expectations. I believe that marketing is the foundation for a successful business and as a champion for change and continuous improvement, I take pride in developing data-driven and performance-based marketing campaigns that deliver quantifiable results.✦ Key Qualifications ✦✓ Excel in leading organizational change as a trusted business advisor, forging strategic partnerships and aligning business goals with new marketing programs.✓ Broad experience in marketing leadership, serving as the glue that holds all functions together and the bridge of communication that keeps them working seamlessly.✓ Reputation as a marketing strategist and executive leader who provides significant independent judgment, leadership, and oversight for marketing organizations.✓ Recognized as a product influencer and expert in driving brand strategy, marketing, and market share improvement by increasing product exposure through enhancing the end-to-end user/customer experience. ✓ Well-defined communication skills combined with the ability to build relationships at all levels of an organization to drive collaboration and create a cohesive unit.✦ Areas of Expertise ✦Marketing Strategy & Leadership | Product Strategy & Launch | Stakeholder Engagement | Digital CampaignsMarketing Campaign Leadership | Cross-Functional Alignment | Global Market Positioning | User/Customer ExperiencesConsumer Packaged Goods (CPG) | Sales & Business Development | Global Market Expansion | eCommerce Strategy

Juan Felipe Mesa's Current Company Details
Solara Labs

Solara Labs

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Executive Marketing Director at Solara Labs
Juan Felipe Mesa Work Experience Details
  • Solara Labs
    Executive Director Marketing
    Solara Labs Jul 2021 - Present
    Hialeah, Florida, Us
  • Renzo'S® Vitamins For Kids
    Executive Director Marketing
    Renzo'S® Vitamins For Kids Jul 2021 - Present
    Miami, Fl, Us
  • Chewy
    Associate Director - Brand Management - Proprietary Brands
    Chewy Mar 2018 - Jun 2021
    Plantation, Florida, Us
    I was hired to provide strategic leadership of marketing functions for the leading consumables proprietary brands, including overseeing the development and execution of brand awareness, growth, demand generation, and customer acquisition strategies. Driving the full customer experience, I developed and executed strategic marketing and brand campaigns across various platforms, including email, paid digital, direct mail, affiliate, and CTV to ensure overall success. Additionally, I was responsible for assessing the effectiveness of marketing campaigns, content, and brand messaging to ensure competitiveness across all US markets while also supporting product launches through the development and improvement of go-to-market (GTM) strategies.
  • Buddy Fruits
    Marketing Director
    Buddy Fruits Apr 2017 - Mar 2018
    Rye, New York, Us
    I was promoted to lead the creation and execution of marketing and branding strategy for the all-national Buddy Fruits brand, leading nationwide distribution and global presence across 20 countries and 3M+ annual consumers. My oversight included planning and managing multimedia campaigns across all paid/owned channels, including display, email, social media, sponsorship, site experience, and PR events, as well as driving the full customer experience spanning retail locations, including national retail brands, Walmart, Kroger, and Publix. I managed and developed team of 4 through coaching and mentoring.
  • Buddy Fruits
    Sr. Brand Manager
    Buddy Fruits Oct 2014 - Apr 2017
    Rye, New York, Us
  • Newell Brands
    Trade Marketing Manager
    Newell Brands 2014 - 2014
    Atlanta, Ga, Us
    In this role, I directed marketing efforts for key brands Rubbermaid, Goody, and Calphalon across the Central American and Caribbean markets, including leading the development and execution of marketing plans and campaigns, aligned brand strategies across 11 markets.
  • Alpina
    Sales & Marketing Manager
    Alpina 2009 - 2014
    Sopó , Cundinamarca, Co
    Based on my performance with business growth in the Caribbean region, I was promoted to oversee brand expansion and performance across the US market. I led the development and execution of marketing and growth strategies, as well as the development of partnerships with key retailers and distributors across the US.
  • Alpina
    International Sales Manager
    Alpina Sep 2005 - Dec 2009
    Sopó , Cundinamarca, Co
    I managed internationals sales across the Caribbean region, leading the development of marketing campaigns based on consumer behavior research and analysis. My team expanded the brand footprint and raised brand recognition across the region.

Juan Felipe Mesa Skills

Negotiation Communication Skills International Relations Budgets Multilingual Global Experience Integrated Marketing Brand Management Strategic Planning Consumer Behaviour Distribution Strategies Managing Distribution Channels International Business Experience Marketing Strategy Marketing International Business Business Strategy Management Business Development Budgeting

Juan Felipe Mesa Education Details

  • Universidad Eafit
    Universidad Eafit
    Marketing
  • Universidad Eafit
    Universidad Eafit
    International Business

Frequently Asked Questions about Juan Felipe Mesa

What company does Juan Felipe Mesa work for?

Juan Felipe Mesa works for Solara Labs

What is Juan Felipe Mesa's role at the current company?

Juan Felipe Mesa's current role is Executive Marketing Director at Solara Labs.

What is Juan Felipe Mesa's email address?

Juan Felipe Mesa's email address is jm****@****its.com

What schools did Juan Felipe Mesa attend?

Juan Felipe Mesa attended Universidad Eafit, Universidad Eafit.

What skills is Juan Felipe Mesa known for?

Juan Felipe Mesa has skills like Negotiation, Communication Skills, International Relations, Budgets, Multilingual, Global Experience, Integrated Marketing, Brand Management, Strategic Planning, Consumer Behaviour, Distribution Strategies, Managing Distribution Channels.

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