Juan Guillermo Fonseca Rodriguez Email & Phone Number

Bogotá, Bogota, Co

Colombia

Bogota Colombia

Responsible for the marketing area of the company and the brands it produces and markets. In charge of strategically executing the budget in the B2B market channels that are served: construction, infrastructure and distribution. Responsible for the design of the value offer for the launch and growth of new products, management of advertising agencies and BTL, strengthening the brand in different target audiences.

Bogotá, Bogotá D.C. Department, Colombia

Like Channel Marketing Manager the main responsabilty is for all go to market and trade marketing strategies for the B&I Global and Latam and serves as a strategic partner to the territories to support, training and share best practices across the region and successfully build and execute channel initiatives to achieve business objectives and meet profitability goals. This function also defines and influences the strategies, tactics and opportunities of the regional channel required for the micro market space, planning of assortments and promotions, increasing market share, contributing to the growth of the category and satisfying and anticipating current and future of consumers. I work in close collaboration with the territories to manage the regional channel and marketing activities that generate incremental revenue and is responsible for contributing and optimizing the channel's marketing programs to support the creation of demand with and for our ecosystem of Partner channels. Create a Latam community to share practices and be very effective in responding to these initiatives in other countries, This function includes responsibility for the development and coordination of the marketing plan for the entire region. This includes a high collaboration with the territories and key internal departments (marketing, finance, consumer information, demand planning, etc.), as well as the dynamics and current business strategies. Identify growth opportunities for the business.

Bogota Colombia

Responsible for the study, development and implementation of the marketing strategies of the Distribution channel, designing strategies that generate value to customers, market analysis, pricing, brand positioning in the Distributor market made up of Wholesale Distributors and Hardware Stores.Main Achievement, implementation of value offers, which have generated significant growth in the company's commercial network and its sales during the period worked.

Master Of Business Administration (Mba), Ventas, Distribución Y Marketing, General

Gerencia De Marketing Digital, Marketing, Marketing Digital

Especialista En Gerencia De Publicidad, Publicidad

Profesional En Mercadeo, Marketing