Juan Fernando Gutierrez Lebed Email & Phone Number

United States

E-com Dave LLC, Online Retail, USA - Remote• Group classes and one-on-one coaching on: o The development and implementation of marketing strategies that provide strong, consistent positioning to help clients meet their business needs. o Conducting market research using specialized search engine tools, to identify opportunities and develop sales strategies. Synthesizing market and business insights into marketing strategies. o Analyzing data from campaign results and advising on strategies to create and execute marketing and communication plans to achieve desired sales targets.• Work closely with clients to establish, plan, create, and lead the execution of short and long-term goals, and strategies that minimize risk.• Effectively translate client business goals and preferences into strategic marketing, communications plans, and tactics that support their objectives, tracking timelines and budgets, providing project status and taking action to ensure that objectives such as timelines are met.

Ecuador

• Developed and implemented marketing strategies to launch and promote the brand, achieving $900,000 in annual sales.• Developed the distribution channel from the ground for sales of the product, adding 50 distributors to the portfolio in 24 provinces country wide, and expand the sales to 5 other countries.• Developed the product image, logos and marketing material directly supervising graphic designing to deliver effective sales, email copy, brochures, and social ad designs.• Examined competitor activities, and customer feedback to optimize market positioning strategies and develop commercial strategies.• Utilized various media, digital and social platforms according to customer demographics and preferences to reach a broader audience base, generate leads, improve engagement, and brand awareness, customer experience and public relations.

Panamá

• Developed and implemented marketing strategies to launch and promote the lottery brand and product “Buko Millonario”, achieving $19MM in annual sales.• Developed the distribution channels for sales of the product “Buko Millonario”, adding 200 distributors to the portfolio country wide.• Conducted market research to understand customer trends/needs, target audience, competitor activities, and customer feedback to develop effective overall marketing plans and optimize market positioning strategies through advertising campaigns.• Synthesized market, customer, and business insights into marketing strategies.• Developed and implemented the television segment for the lottery draw.• Created and managed schedules for marketing initiatives and coordinated with the responsible teams to ensure the timely completion of marketing activities.• Composed comprehensive reports on campaign results with recommendations on how best to move forward with new strategies informed by data analysis.

Ecuador

• Developed and implemented marketing and commercial strategies to promote the portfolio of products. • Managed the sales team of 200 distributors, achieving $100,000 monthly in sales in 2 months record time.• Utilized various media and channels according to customer demographics to reach a broader audience base, generate leads, improve customer experience, engagement and brand awareness, and public relations.• Crafted and developed promotional materials online and offline with impactful content, such as brochures, advertisements, to increase brand familiarity and recognition among target audiences.

Ecuador

• Developed the bank’s institutional image and the product image for all products and services provided such as bank accounts, and house, cars and personal loans.• Managed the commercial and advertisement teams, and the Executive information Systems team, with a budget of $800,000 and developed and implemented marketing and commercial plans and strategies that expanded the product and services offered and increased the customer portfolio.• Set objectives for marketing projects and monitored performance metrics against those benchmarks as part of the decision-making process within the marketing department.• Controlled budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.• Managed the corporate and institutional branding, positioning, and communications with the media and public relations.• Examined market trends, competitor activities, and customer feedback to optimize market positioning strategies.• Utilized various media and channels according to customer demographics and preferences to reach a broader audience base, generate leads, improve engagement, and customer experience and public relations.• Developed marketing material directly supervising graphic designing and video productions to deliver effective sales landing pages, email copy, brochures, video scripts, and ad designs.• Crafted and developed promotional materials with impactful content, such as brochures, advertisements, press releases, event briefs, sales enablement, to increase brand familiarity and recognition among target audiences.

Ecuador

• Developed the National Newspaper product and brand “Diario Super” and implemented marketing and commercial strategies to launch and promote the institutional and product image.• Conducted market research to understand customer trends/needs, target audience, and develop effective overall marketing plans. • Examined market trends, competitor activities, and customer feedback to optimize market positioning strategies.• Created and managed schedules for marketing initiatives and coordinated with the responsible teams to ensure the timely completion of marketing activities.

Ecuador

• Developed and implemented marketing strategies to launch and promote the lottery brand and product “Pozo Millonario”, surpassing sales budget by 183.11%, achieving $30MM in annual sales.• Developed the distribution channels for sales of the product “Pozo Millonario”, and gained market leadership, with 43% market share.• Developed, implemented, and conducted the television segment for the lottery draw, achieving the #1 TV show rating in 2003.• Conducted market research to understand customer trends/needs, target audience, competitor activities, and customer feedback to develop effective overall marketing plans and optimize market positioning strategies through advertising campaigns.• Synthesized market, customer, and business insights into marketing strategies.• Advised on marketing opportunities such as branding, positioning, and communications.• Created and managed schedules for marketing initiatives and coordinated with the responsible teams to ensure the timely completion of marketing activities.• Composed comprehensive reports on campaign results with recommendations on how best to move forward with new strategies informed by data analysis.• Utilized various media, channels, and platforms according to customer demographics and preferences to reach a broader audience base, generate leads, improve customer experience and public relations.• Developed marketing material directly supervising graphic designing and video productions to deliver effective sales, brochures, video scripts, and ad designs.

Ecuador

• Developed the product and brand image for several product portfolios such as: o 2002 Wella (shampoo wellapon, koleston, hair treatments, hairsprays, haircolor)o 2001 Felce azzurra (soaps, shampoo, deodorants, creams and powders), Extreme deodorant, Proactive soaps and deodorants.o 2000 Pañalín, shampoo här, sweet n' low, Jugos del Valle, vileda, Cajun, Almanara, Il Caffe, Toni Frozen yogurt• Managed the product team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies. • Managed advertising and media for the mentioned brands.• Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.• Tracked and evaluated the ROI/KPI in relation to marketing initiatives.• Controlled budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Ecuador

• Advised on marketing opportunities such as branding, positioning, and communications for the national and international sales objectives.• Utilized various media, channels, and platforms according to customer demographics and preferences to reach a broader audience base, generate leads and improve customer experience.• Developed marketing material directly supervising graphic designing to deliver effective sales, brochures, and ad designs.

Ecuador

• Managed the sales team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies. • Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.• Tracked and evaluated the ROI/KPI in relation to sales and marketing initiatives.• Controlled budgets for sales and marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Ecuador

• Managed the marketing team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies. • Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.• Tracked and evaluated the ROI/KPI in relation to sales and marketing initiatives.• Controlled budgets for sales and marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Master En Dirección Comercial Y Marketing, Direccion Comercial Y Marketing

Bachelor Of Arts (Ba)