Juan Fernando Gutierrez Lebed Email & Phone Number

United States

• E-com Dave LLC, Online Retail, USA - Remote
• Group classes and one-on-one coaching on: o The development and implementation of marketing strategies that provide strong, consistent positioning to help clients meet their business needs. o Conducting market research.
• Work closely with clients to establish, plan, create, and lead the execution of short and long-term goals, and strategies that minimize risk.
• Effectively translate client business goals and preferences into strategic marketing, communications plans, and tactics that support their objectives, tracking timelines and budgets, providing project status and taking.

Ecuador

• Developed and implemented marketing strategies to launch and promote the brand, achieving $900,000 in annual sales.
• Developed the distribution channel from the ground for sales of the product, adding 50 distributors to the portfolio in 24 provinces country wide, and expand the sales to 5 other countries.
• Developed the product image, logos and marketing material directly supervising graphic designing to deliver effective sales, email copy, brochures, and social ad designs.
• Examined competitor activities, and customer feedback to optimize market positioning strategies and develop commercial strategies.
• Utilized various media, digital and social platforms according to customer demographics and preferences to reach a broader audience base, generate leads, improve engagement, and brand awareness, customer experience and.

Panamá

• Developed and implemented marketing strategies to launch and promote the lottery brand and product “Buko Millonario”, achieving $19MM in annual sales.
• Developed the distribution channels for sales of the product “Buko Millonario”, adding 200 distributors to the portfolio country wide.
• Conducted market research to understand customer trends/needs, target audience, competitor activities, and customer feedback to develop effective overall marketing plans and optimize market positioning strategies.
• Synthesized market, customer, and business insights into marketing strategies.
• Developed and implemented the television segment for the lottery draw.
• Created and managed schedules for marketing initiatives and coordinated with the responsible teams to ensure the timely completion of marketing activities.

Ecuador

• Developed and implemented marketing and commercial strategies to promote the portfolio of products.
• Managed the sales team of 200 distributors, achieving $100,000 monthly in sales in 2 months record time.
• Utilized various media and channels according to customer demographics to reach a broader audience base, generate leads, improve customer experience, engagement and brand awareness, and public relations.
• Crafted and developed promotional materials online and offline with impactful content, such as brochures, advertisements, to increase brand familiarity and recognition among target audiences.

Ecuador

• Developed the bank’s institutional image and the product image for all products and services provided such as bank accounts, and house, cars and personal loans.
• Managed the commercial and advertisement teams, and the Executive information Systems team, with a budget of $800,000 and developed and implemented marketing and commercial plans and strategies that expanded the.
• Set objectives for marketing projects and monitored performance metrics against those benchmarks as part of the decision-making process within the marketing department.
• Controlled budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.
• Managed the corporate and institutional branding, positioning, and communications with the media and public relations.
• Examined market trends, competitor activities, and customer feedback to optimize market positioning strategies.

Ecuador

• Developed the National Newspaper product and brand “Diario Super” and implemented marketing and commercial strategies to launch and promote the institutional and product image.
• Conducted market research to understand customer trends/needs, target audience, and develop effective overall marketing plans.
• Examined market trends, competitor activities, and customer feedback to optimize market positioning strategies.
• Created and managed schedules for marketing initiatives and coordinated with the responsible teams to ensure the timely completion of marketing activities.

Ecuador

• Developed and implemented marketing strategies to launch and promote the lottery brand and product “Pozo Millonario”, surpassing sales budget by 183.11%, achieving $30MM in annual sales.
• Developed the distribution channels for sales of the product “Pozo Millonario”, and gained market leadership, with 43% market share.
• Developed, implemented, and conducted the television segment for the lottery draw, achieving the #1 TV show rating in 2003.
• Conducted market research to understand customer trends/needs, target audience, competitor activities, and customer feedback to develop effective overall marketing plans and optimize market positioning strategies.
• Synthesized market, customer, and business insights into marketing strategies.
• Advised on marketing opportunities such as branding, positioning, and communications.

Ecuador

• Developed the product and brand image for several product portfolios such as: o 2002 Wella (shampoo wellapon, koleston, hair treatments, hairsprays, haircolor)o 2001 Felce azzurra (soaps, shampoo, deodorants, creams.
• Managed the product team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies.
• Managed advertising and media for the mentioned brands.
• Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.
• Tracked and evaluated the ROI/KPI in relation to marketing initiatives.
• Controlled budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Ecuador

• Advised on marketing opportunities such as branding, positioning, and communications for the national and international sales objectives.
• Utilized various media, channels, and platforms according to customer demographics and preferences to reach a broader audience base, generate leads and improve customer experience.
• Developed marketing material directly supervising graphic designing to deliver effective sales, brochures, and ad designs.

Ecuador

• Managed the sales team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies.
• Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.
• Tracked and evaluated the ROI/KPI in relation to sales and marketing initiatives.
• Controlled budgets for sales and marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Ecuador

• Managed the marketing team with a budget of $350,000 and developed and implemented marketing and commercial plans and strategies.
• Studied the company’s profile and operations to identify strategical marketing goals and growth opportunities and created detailed marketing plans campaigns.
• Tracked and evaluated the ROI/KPI in relation to sales and marketing initiatives.
• Controlled budgets for sales and marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels.

Master En Dirección Comercial Y Marketing, Direccion Comercial Y Marketing

Bachelor Of Arts (Ba)