Juan Villegas Email & Phone Number

Miami, Florida, United States

Miami/Fort Lauderdale Area

Responsible for driving the overall vision of enhancing enterprise profitability by managing and improving product category performance in a systematic and comprehensive way. Strategic focus into three general pillars: robust category strategy, efficient and effective new product development and introduction, and optimized production planning.

Miami/Fort Lauderdale Area

• Reporting to the Regional President, established a new commercial excellence unit dedicated to business transformation, digital marketing foundation and eCommerce expansion. Developed a regional digital roadmap, eCommerce and after sales experience strategy that supports a $680M operation across Latin America. • Drove a regional team of seven eCommerce managers to overachieve sales operative plan by +32% and double sales to $25M (+50%) vs. the previous year. Set the strategic direction to develop all e-commerce channels: pure players, marketplaces, e-tailers, and customer direct sales.• Assembled a marketing consumer experience team consisting of five direct reports: Digital Experience Manager, After Sales Experience Manager, Consumer Insights, Brand Communications, and Technical training content generation. The end-user focused strategy resulted over half a million-user data-based increase, a first-ever regional email campaign that produced +91% seasonal sales increments for Black Friday and Cyber Monday, both online and offline.

Miami/Fort Lauderdale Area

• Held P&L responsibility for a multi-brand $90M industrial business unit across Latin America region. Accountable for the B2B marketing strategy of industrial productivity goods, power tool accessories, new product development and overall go to market design; all in matrix form with the Global Emerging Markets division.• Influenced business unit growth of +$19M or +27% growth while leading a team of two in-house Product Managers and ten Marketing Managers remotely.• Lead M&A marketing and commercial strategy efforts on a $10M business acquisition in Latin America with local manufacturing. The plan included a specialized industrial abrasive team in Brazil and Argentina that delivered +70% revenue growth in the first two years. In addition, adapted new brand guidelines, coordinated source transitions, forecast and production demand with manufacturing and logistics teams.

Miami/Fort Lauderdale Area

• Responsible for the Consumer Power Tools business unit in LATAM region with $154M in sales. • Set up the three-year strategic marketing plan, which generated +28% sales with record operating margin of 16.5%. • Effectively developed a new image for Black & Decker brand in LATAM. Conducted qualitative and quantitative research, focus groups, and commercial surveys leading to the design of a new brand identity for the Black and Decker Professional line. Deployed new brand character, tagline, and brand equity reinforcement across LATAM.• Successfully launched over 20 Latin America specific products propelling key category growth over 50% year over year. In addition, served as the main point of contact and market intelligence for the brand-product development team at global headquarters.• In dotted line form, managed a team of seven marketing managers giving direction on regional brand campaigns, seasonal events, and promotional calendars. Furthermore, customized product portfolio, channel differenced offering, price strategy across LATAM countries and customers.

Miami/Fort Lauderdale Area

• Launched Black & Decker’s Automotive and Electronics product line in Latin America. Rally LATAM commercial team to convert an acquired portfolio of sales of $700K to revenues of over $12M with 25% operating margin return. • Program managed and played fundamental sourcing role in the development of a new product road with over 60 products during a 4-year period.• Developed value selling material dedicated to market highly technical products new to both, sales force and customers. • Supported local teams by personally instructing over 200 Sales Representatives and more than 600 Distributors in the LATAM region. • While conducting a 360-degree sourcing and R&D process, introduced the first two-stroke gas string trimmer in company product line in the Emerging Markets. The product generated $6M business in Latin America.

Puerto Rico

• Relocation assignment with sales and marketing management responsibility for a $12M, locally based operation. Attained double-digit sales growth every year by successfully driving a team of 13 Sales Representatives in both industrial and modern retail channel accounts.• Responsible for planning and executing sales strategies, establishing sales quotas, product road offerings, and category management initiatives. • Set commercial direction for sales activities with all Mass Merchant and Big Box accounts including The Home Depot, Wal-Mart, Sam’s Club and Sears. Drove channel sales to $8M for +23% accumulated growth. • Achieved category manager role for the entire tools department at Walmart Puerto Rico. • Acted as the key decision maker on planogram design, retail price offerings, product road changes in connection with Walmart’s Gross Margin Return on Inventory Investment (GMROII.)• Drove industrial sales growth of +18% by deploying industry-specific marketing programs and B2B sales tactics in the market for the DEWALT brand.

Miami/Fort Lauderdale Area

• Responsible for a $4M territory and over 100 direct exportation customers in the Caribbean and Central America region. Delivered +53% accumulated growth while in the position by developing strong customer partnerships and executing strategic plans. • Effectively expanded customer based by opening new customers across the region and actively conducting hands on demonstrations and live point of sale events and seminars. • Honored with DEWALT Top Regional Industrial Sales Award by overdriving Cordless sales +350% in the region in during a calendar year.