Juan Hernandez Email and Phone Number

Primary Objective: Conduct comprehensive financial analyses to assess the profitability potential of several product concepts. Develop a robust business canvas and execute a focused customer discovery process to refine product goals and align them with market demand.

Senior Experience: Driving Digital Transformation for Local BusinessesAs part of the Senior Experience course at California State University San Marcos, I collaborated with a local restaurant to develop a comprehensive digital strategy. Our project focused on expanding the restaurant's online presence and customer reach.Leveraging data from ArcGIS and customer surveys, we created detailed customer personas to better understand target audiences. Based on these insights, we recommended a website upgrade to enhance user experience and drive online sales. Additionally, we conducted a financial analysis to assess the profitability of third-party delivery platforms.Through rigorous data analysis and strategic recommendations, our team successfully demonstrated the value of digital transformation for local businesses.

Managing investments in the “Industrials and Materials” sectors of The Cougar Fund. This fund is composed of $200,000 under management by students and supervised by Professor Andreas Rauterkus. The mission is to give back in scholarship to students.Drove portfolio optimization within the Industrials and Materials sectors by conducting in-depth economic analysis and generating actionable investment recommendations. Developed comprehensive investment theses supported by robust financial modeling, qualitative research, and valuation methodologies. Successfully collaborated with investment teams to optimize portfolio performance