Created seasonal drinks that increased Q3 sales by 17%, using market insights to develop products with Irish customer tastes.Planned and ran seasonal marketing campaigns to activate sales to achieve short-term goals and campaigns that built stronger connections with customers meeting long-term goals.Managed relationships with our different business partners and agencies, creating presentations, marketing briefs, and guidelines, as well as evaluating creative work, ensuring output was on strategy and on budget.Worked on the development of the omnichannel strategy with a 3C framework; to connect, convert and continuously engage. Implementing SEO, social media audits, and data analysis throughout the project to achieve the desired objectives.Implemented the feature ordering ahead and increased sales by 18% during the first month. Built a customer retention strategy, using loyalty programs to gather data that can be analysed and other techniques to drive loyalty and retention, leveraging personalised offers and the use of our loyalty card.

I shared my experience working in front of customers at a Butler’s store with important insights about operative strategies and customer experience, optimising engagement and new product ideas.Conducted store visits to uncover opportunities for increasing traffic and enhancing customer experiences. Ran individual data analysis per store to discover down and up peaks during days and times, this initiative helped to reduce operative costs and increased sales with store deals.

Rose from shop assistant to assistant manager, leading a team of 9 people within 5 months, driving high-quality customer service and standards.Responsible for supply orders and outgoing payments, and monitoring and achieving sales targets and other KIPs.

Achieved significant results in raising awareness and generating customer interest through the effective implementation of marketing strategies as a remote freelance marketer. Demonstrating expertise in partnering with colleagues, effectively crafting and executing winning marketing strategies for clients such as “Asociacion Médica del INP” and Vapiano Mexico.

Assisted over 100 companies on the SAM&C program by providing exceptional customer service throughout Mexico and Latin America, effectively managing accounts to analyze, identify, and resolve security and licensing issues in their Microsoft infrastructure.

Delivered superb marketing strategies for companies in B2B and B2C markets across the Americas at Marketlogic. Worked collaboratively with industry leaders, including Schneider Electric, Nokia Mexico, VMware, and Aruba.In November 2017, given the opportunity to lead the channel marketing program for HPE's business partners in Mexico. Developing the B2B department from a team of 2 to 20 members for the Mexican office.

Collaborated with Xertica's Chief Executive to establish a customer success department, dedicated to fostering lasting client relationships and ensuring high levels of satisfaction.Served as the primary point of contact for clients, effectively assisting them in maximizing the potential of the Google suite and addressing their needs, facilitating a seamless interaction during their digital transformation.

Maximized sales efforts by driving creative B2B marketing campaigns that generated and qualified leads across the SMB, large, and enterprise segments. Collaborated closely with cross-functional teams from Xertica and Google to expand business opportunitiesPlanned and implemented corporate events for demand generation, workshops, and IT conferences. Organised brand presence with display stands at important trade shows across Mexico from budgeting, and design to event execution, e.g. Expo ANTAD in Guadalajara, Expo PYME, and Avaya Evolutions in México City.

Pure Innovation is a marketing agency focused on IT industry companies, and the official agency for IBM Mexico to manage the channel partner marketing program. I was responsible for developing and maintaining the relationship with IBM Partners in Mexico within the storage segment, developing and implementing activities using the marketing funnel to generate tangible business opportunities.

Joined Giant Motors Latinoamerica as a marketing coordinator responsible for developing and executing the marketing plan for FAW and JAC Motors in the Mexican market.Managed diverse responsibilities to ensure prompt completion of projects such as digital campaigns, activations, corporate events, and press releases, e.g. ANPACT trade show 2011, Carrera Panamericana 2011, and the GML Factory Tours.

Managed and provided oversight for 30+ venues of the renowned Mexican chain restaurant, Garabatos, in Mexico City and the metropolitan area.As marketing assistant, I had to cook amazing projects between the sales and marketing department. My secret recipe: a seamless collaboration between internal and external teams, coordinating the production of marketing materials and organizing its distribution to all our venues.