Juanita Vivas Bastidas Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Publications:Vivas Bastidas, Juanita, Maria Akchurin, Dana Garbarski, and David Doherty. 2023. “How Local Perceptions Contribute to Urban Environmental Activism: Evidence from the Chicago Metropolitan Area.” The.

Chicago, Illinois, United States

• Spearheaded the research and analytical capabilities of Guerrero Media's Hispanic Division to help the organization make data-driven decisions around strategic efforts to grow, support, and leverage its key networks of.
• Led efforts to create relevant demographic reports on the Latino/a community and its experience at the workplace.
• Advised leadership team on the voices represented in the content produced and distributed by the organization to ensure its alignment with diversity, inclusion, and belonging efforts.

Greater Chicago Area

• Created intelligent, data-backed solutions to improve sales effectiveness and profit margins
• Provided customer, market segment analysis to help drive strategy
• Analyzed the performance of the sales department and created reports to facilitate deep-dive analysis in target areas on both ad hoc and on-going basis.
• Audited Hispanic Division networks and created demographic reports to advance client acquisition and retention efforts on both ad hoc and on-going basis.
• Built and maintained updated databases containing all clients’ information to simplify sales associates’ preparation time when pitching services.
• Identified and implemented new business intelligence technologies to improve operations.

Greater Chicago Area

• Created and presented sales reports for the leadership team that facilitated deep-dive analysis in target areas on both ad hoc and on-going basis
• Created and presented demographic reports for the Hispanic Division team (The Alumni Society | Hispanic Executive | #NextGenCollective) on both ad hoc and on-going basis
• Analyzed customer and sales data to make recommendations and improve efficiency and profitability across business units
• Identified and implemented new business intelligence technologies to improve communication and access to key metrics
• Supported Business Development representatives by identifying and advising on potential clients and partnerships

Greater Chicago Area

• Gathered consistent and accurate data to facilitate and support ongoing business initiatives
• Created and presented reports for the VP of Sales and COO that facilitate deep-dive analysis in target areas on both ad hoc and on-going basis
• Analyzed customer and sales data to make recommendations and improve efficiency and profitability across business units
• Supported top sales representatives by identifying and advising on potential clients and partnerships

Chicago, Illinois

• Identified and promoted C-Suite executives at the helm of America’s most innovative companies by developing feature stories, showcasing their business strategy and leadership, in Profile magazine.
• Initiated and managed relationships with industry trendsetters by conducting preliminary interviews and collaborating with their communications and public relations teams on their marketing efforts.
• Presented featured clients and their external partners the opportunity to showcase and strengthen their working relationships by co-branding the feature story.
• Negotiated all advertorial sales.

Dubuque, Iowa Area

• Facilitated the creation, analysis, and dissemination of the nationally recognized Loras College poll.

Dubuque, Iowa Area

• Assisted the Admission team collecting and organizing data in the Loras College Recruit software.
• Managed confidential information regarding prospective students, and organized confidential archives.

Dubuque, Iowa Area

• Managed the Loras College official web page.
• Edited and added pages using Kentico CMS.
• Assisted in the editing of images using Photoshop.
• Helped keeping the College’s Social Media up to date. (Facebook and Twitter accounts)

Washington D.C. Metro Area

• Assisted the Social Inclusion Department on its research aimed to the establishment of projects tackling political/social/economic inclusion of minority groups (Indigenous and Afro-descendant populations) in all 35.

Des Moines, Iowa Area

• Assisted supportive services, property management, facilities upkeep and marketing and development departments.

Doctor Of Philosophy - Phd, Sociology

Master Of Arts - Ma, Sociology

B.A., Sociology - International Studies - Public Relations

Magna Cum Laude Loras College Sociology Student of the Year (2016-2017) Iowa Sociological Association Manford Kuhn Award Winner (2017).

Education record

Activities and Societies: Student Body Recipient of CSFR - Loras College Scholarship.