• Support the sales cycle by leveraging technical expertise in MATLAB to identify customer needs and opportunities.• Develop and deliver custom demos focused on data analysis, visualization, machine learning, and MATLAB application deployment.• Provide critical support to the technical team by identifying key requirements and troubleshooting complex issues.• Conduct presentations to promote the adoption of MathWorks tools to diverse audiences, including universities, companies, and the general public.• Contribute to strategic planning by: - Collaborating with MathWorks engineers to craft compelling messages for customers in Colombia. - Assisting in the selection and evaluation of Engineering and Sales roles, and developing training programs. - Working with management to set yearly goals, identify performance trends, and propose strategies with clear timelines.