Building up and leading a team of over 20 talented individuals that drives the growth of Adyen in Spain and Portugal. This team is successfully working to expand our customer base in MidMarket and Enterprise segments and across verticals, both pure online and omni channel; helping merchants offer a great payments experience -directly, with system integrators or with platform plug-ins-; collaborating with merchants in growing bottom line through payments, as well as increasing shopper engagement. Together with the local and with the central teams of Adyen I work to ensure we build long-lasting and mutually-beneficial merchant relationships.

Sales and payments optimisation advisory to large and international merchants in Spain, Italy and Portugal. Driving Adyen's commercial activities in Spain. Adyen is a technology company that provides businesses with a single solution (gateway, risk management, acquiring, reporting, reconciliation) to accept payments anywhere in the world. The only provider of a modern end-to-end infrastructure connecting merchants directly to Visa, MasterCard, and 250 other payment methods globally, Adyen delivers frictionless payments across online, mobile, and POS in-store.Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe, Asia and Australia, Adyen serves more than 4,500 businesses, including 7 of the 10 largest U.S. Internet companies. Customers include Facebook, Uber, Airbnb, Netflix, Spotify, Booking.com, Yelp, Vodafone, Superdry, Mango, O’Neill, SoundCloud, KLM and JustFab.

Head Product & Experience for PayPal in Spain and Portugal.Drive of the launch of new products to local markets; influence regional and global product roadmaps and adaptation of newly developed products for the local market. Lifecycle product management with a European regional scope, and a focus on consumer financial products.

Customer acquisition among top online merchants and with a particular focus on travel -airlines, OTAs, hotel chains, rail, vertically integrated groups- and leading the airline practice for PayPal in CEMEA. Key direct focus areas are the Iberian Peninsula, Middle East -Gulf Region- and the Nordics.

With a geographic scope of Western Europe and coordinating a team of national Business Development Managers, led a number of business development and innovation activities among which: mobile strategy, advertising, value added services to travel agencies, money remmitances, innovation pipeline.

Co-responsible, with national GM and Sales Director, of Amadeus’ commerial targets and results in Italy (also acted as interim Sales Director) and Switzerland, increasing market share by 5%. Drove and managed sales planning, introduced new commercial approach and guidelines, supported specific negotiations with large accounts

At Oliver Wyman (Cluster Consulting and then Diamond Cluster at the time): management consulting, focused on the telecom business in mobile and fixed phone operators. Led small consulting teams and performed a variety of strategic and operating tasks within Business Planning, Marketing, Sales and Project Management.