I’ve worked as a creative consultant and business developer for Aarón Jandette, a personal brand from México dedicated to the creation of viral, humorous content, distributed primarily via tiktok and instagram . I’ve worked on Idea development, production and distribution, from trend hunting to post scheduling. My work on the content side touches every aspect of the process.

Partner with YouTube’s Culture & Trends team to identify video trends and analyze global and regional impact.Provide editorial feedback on video content, ensuring alignment with brand policies and audience preferences.Write editorial pieces based on in-depth research to highlight emerging trends and shape content strategies.Conduct data analysis and present insights on social media trends, contributing to YouTube's global content strategy.Collaborate with creators and internal teams to implement cross-platform strategies that align with emerging trends.Conducted scouting operations for emerging and top creators across YouTube and other digital platforms, identifying and curating high-potential talent to drive engagement and platform growth.

Planned, developed and organized audiovisual content for social media and advertising campaigns. Advised in creative areas such as Marketing and Design to generate relevant products and content on trend for the Mexicanconsumer.

Worked alongside the e-commerce and marketing teams to produce web-ready product photography across the kids, men, women and accesories departments. Using a "Flay lay" style, arm in arm with a product stylist, I prepared and photographed the products before carefully polishing them in Photoshop leaving them ready to be exhibited to Cuidado con el Perro's millions daily online visitors.

Developed a visual style used to display Morton's antiquity photography which was first utilized in catalog photography but was later implemented company-wide. On a day to day basis my responsibilities included handling highly valued antiquities, prepping them and taking auction-ready photos to be used in print and online.

Worked alongside the editorial team on La Silla, part of El Norte, one of Mexico's print media giants. I did photo reporting mainly in the south of Monterrey, Nuevo Leon. I also worked on covering scheduled stories assigned by my editor on a wide range of local focused topics.

Worked as Domingo valdivieso's assistant with diferent duties at Fototeca Nuevo Leon.

Worked alongside the Photo Staff, where I learned how to cover stories, and create compelling images for Periodico El Norte. During this experience I managed to publish my photographs in one of the most important printed media in the country.