Juan Carlos Pérez Castillo Email & Phone Number

Bogotá, Bogota, Co

As a Sr product manager my role consisted of launching product discovery initiatives, defining Go-To Market and growth strategies for a portfolio of products/ initiatives. Additionally, managed stakeholders across the organization -Successfully launched Amplify programmatic advertising, measured by pre - booked clients before released date-Amplify growth above 20% MoM since its released-Led the discovery and roadmap for a customer loyalty program for brands

As a product manager, I worked on defining product roadmap, building story mapping and writing clear and cohesive PRD’s. -Defined and launched data and analytics products Brands Partner use for measuring performance, plan marketing campaigns and monitor results -Defined the MDM platform that enables proper categorization of products and stores that serves as the backbone off analytics dashboards -Led the product definition and development of Media Off Network products starting with co - op campaigns

Colombia

Account executive for FMCG’s companies that invested in media products in Rappi. Responsible first stage (Leads) to closing the deal, and finally ensuring the successful implementation of the marketing campaign. -Reached and engaged the C-suite of all my Top tier clients in the negotiation and decision making process in order to create commitment and hasten the pace to close the deal-Champion of the Data Analytics project to be sold to clients

Colombia

Account executive for top retailers in Colombia. Analyze Nielsen market trends data to identify opportunities for retailers. Craft ad-hoc solutions that meet clients needs for data and insights -Among my clients are three of the most important retailers in Colombia, including the 3rd largest chain supermarket in Colombia-Assigned as coach for Nielsen trainee program -Developed engagement with C-levels executives whom I met quarterly in order to present them the insights drawn from the market trends and how to capitalize those opportunities

República Dominicana

Watch market trends for specific categories and identify opportunities by analyzing channel strategies, segments development, price points and innovations to increase client’s revenue and market share.-Proposed a channel (Mom & Pops) Strategy which would increase my client's revenue by 7% yearly. This recommendation was scored 5/5 by my client-Shared my knowledge of consumer’s behavior in the Dominican Republic for a Latin American consumer’s behavior research done by Nielsen´s associates-Among my clients were 6 corporate accounts from which 4 were Multinationals: Quala, P&G, Bacardi, Tampico Beverage and the most important account for Nielsen in Dominican Republic: AB Inbev

República Dominicana

República Dominicana

Blended Professional Certificate, Chief Product Officer

Professional Certificate, Finance

Ai Product Manager Nanodegree Program, Artificial Intelligence

Bachelor'S Degree, Economics