Juan Andrés López De Santa María Email and Phone Number
I am an Executive MBA graduate with over 15 years of experience in sales and marketing roles at leading fast-moving consumer goods (FMCG) multinational companies. I specialise in categories such as energy drinks, spirits, beers, and wines, and I have a deep knowledge of the European and Spanish markets. I hold a WSET certification and I am passionate about the wine industry and its culture.Currently, I work as On Premise Sales Spain at Raíces Ibéricas, a prestigious Belgian/Spanish winery with a portfolio of high-quality and innovative brands. I am responsible for managing the commercial relationship with several distributors across the country, providing national and regional coverage for mainstream and high-level brands. I have achieved a 240% increase of client portfolio and a 86% turnover growth versus last year, thanks to my strategic and results-oriented mindset, my negotiation and budget management skills, and my ability to develop profitable business models. I also train sales teams, provide on-field support, participate in trade fairs, and collaborate with the headquarters in Belgium. My goal is to continue leading high-performing teams and aligning diverse areas to achieve objectives, while contributing to the growth and expansion of Raíces Ibéricas in the Spanish market.
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On Premise Sales SpainRaíces Ibéricas Oct 2022 - PresentBarcelona, Catalonia, Spain- +240% increase of client portfolio vs LY.- + 86% turnover vs LY.- In charge of sales for the Spanish market within the On Premise channel.- Responsible for managing the commercial relationship with several distributors across the country, providing national and regional coverage for mainstream and high-level brands.- Training sales teams and providing on-field support in visits to key clients.- Actively participating in various national and international trade fairs, working across different markets (BWW, Wine Paris, etc.).- Direct collaboration with the headquarters in Belgium and liaising with their respective local clients on behalf of the winery.- Formulation of annual objectives and their respective incentive plans and execution.- Development of national-level Trade Marketing tools. -
Professor - Sales ManagementEsic Business & Marketing School Oct 2021 - Jan 2023Barcelona, Catalonia, SpainTeacher of Sales Management (part time). -
Consultant Sales & Marketing FmcgMichael Page Apr 2021 - Oct 2022Barcelona, Catalonia, Spain• Consultancy for several FMCG companies, accomplishing a great knowledge of the Southern Europe and Spanish markets. -
Fmcg Projects Management ConsultantFreelance 2018 - 2020Barcelona, Catalonia, Spain• Sales & Marketing consultancy for several middle size companies.• Commercial and Marketing plans 2019 for the European market.
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Premium Brands Manager – Dgo LasAnheuser-Busch Inbev Feb 2018 - Sep 2018Chile• Portfolio of the premium brands of the company: (Beck’s, Leffe, Hoegaarden and Goose Island).• Responsible for Marketing, Trade Marketing, commercial negotiations and route-to-market. -
Media & Events DirectorAnheuser-Busch Inbev Jun 2016 - Feb 2018Chile• Creation and control of the media plans budgets (On & Off) and experiential events budgets for the Global brands (Budweiser, Stella Artois and Corona).• Global pitches with the biggest global media agencies in the world, leading the commercial relationship and working together to achieve all of our media objectives.• Work with the biggest BTL and Trade Marketing agencies of the country.• Best practices in networking projects (opinion leaders, Brand Directors). -
On Premise Sales ManagerAnheuser-Busch Inbev Dec 2014 - Jun 2016Chile• Responsible for the commercial agreements in the channel for the Global brands.• Leading the commercial relationship with the distributors, their sales teams and GMs. • Leading an 8 people team with direct report and over 20 BAMs for the channel.• Proved Sales and Marketing results with ambitious and concrete goals, achieving a growth of the brands on the industry. -
Corporate Contents ManagerEnjoy S.A. Dec 2011 - Dec 2014Chile• Creation and implementation of the commercial national plan and responsible of all the entertainment contents in all the business units in South America (7 in total in three countries).• Define, negotiate and produce the biggest billboard of national and international shows with ticket sales in the country (over 310).• 35% of savings on the year’s budget ($1.5MM USD) by creating a new payment system. -
Marketing ManagerRed Bull Sep 2009 - Dec 2011Chile• Control of the brand and the Marketing budget overall (over $5MM USD).• Responsible of the Marketing mix of the brand: Trade Marketing, Sports (events and athletes), Culture (events and opinion leaders), Consumer Collecting (sampling) and Media plan.• Responsible for the creation and execution of the Marketing Business Plan, including budget distribution and all the brand activities, media plan and projects.• Direct work with Red Bull International (Austria) and trimestral trips to Red Bull SAM headquarters, being Chile always the nº1 country. -
Project ManagerDiageo Oct 2008 - Sep 2009Santiago, Chile• Leaded a 360° On Premise loyalty Marketing program.• Designed and executed several brand activations thru all the channels with the main brands of the company. -
Project Leader (Red Bull Distributors)Globalteam Marketing Consultants Jan 2006 - Oct 2008New York, United States• Sales & Marketing Consultancy and audits for several Red Bull Energy Drink distributors: Washington DC, Baltimore, Virginia, Las Vegas, Detroit, Pittsburgh and Tampa. • Special FMCG market projects for different markets.• Working thru all the organization chart, from sales force training and Perfect Store to leadership and management trainings for distributor owners and general managers.
Juan Andrés López De Santa María Skills
Juan Andrés López De Santa María Education Details
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Marketing -
Business Administration And Management, General
Frequently Asked Questions about Juan Andrés López De Santa María
What company does Juan Andrés López De Santa María work for?
Juan Andrés López De Santa María works for Raíces Ibéricas
What is Juan Andrés López De Santa María's role at the current company?
Juan Andrés López De Santa María's current role is MBA Sales & Marketing Strategist | On Premise Sales Spain @ Raíces ibéricas.
What schools did Juan Andrés López De Santa María attend?
Juan Andrés López De Santa María attended Esic Business & Marketing School, Universidad Adolfo Ibáñez, Universidad Adolfo Ibáñez.
What skills is Juan Andrés López De Santa María known for?
Juan Andrés López De Santa María has skills like Marketing Management, Presentation Skills, Sales Strategy, Estrategia Empresarial, Marketing De Marca, Microsoft Powerpoint, Ventas, Estrategia De Mercadotecnia, Marketing Mix, Market Research, English, Negotiation.
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