Juan Andrés López De Santa María Email & Phone Number

Barcelona, Catalonia, Spain

- +240% increase of client portfolio vs LY.- + 86% turnover vs LY.- In charge of sales for the Spanish market within the On Premise channel.- Responsible for managing the commercial relationship with several distributors across the country, providing national and regional coverage for mainstream and high-level brands.- Training sales teams and providing on-field support in visits to key clients.- Actively participating in various national and international trade fairs, working across different markets (BWW, Wine Paris, etc.).- Direct collaboration with the headquarters in Belgium and liaising with their respective local clients on behalf of the winery.- Formulation of annual objectives and their respective incentive plans and execution.- Development of national-level Trade Marketing tools.

Barcelona, Catalonia, Spain

Teacher of Sales Management (part time).

Barcelona, Catalonia, Spain

• Consultancy for several FMCG companies, accomplishing a great knowledge of the Southern Europe and Spanish markets.

Barcelona, Catalonia, Spain

• Sales & Marketing consultancy for several middle size companies.• Commercial and Marketing plans 2019 for the European market.

Chile

• Portfolio of the premium brands of the company: (Beck’s, Leffe, Hoegaarden and Goose Island).• Responsible for Marketing, Trade Marketing, commercial negotiations and route-to-market.

Chile

• Creation and control of the media plans budgets (On & Off) and experiential events budgets for the Global brands (Budweiser, Stella Artois and Corona).• Global pitches with the biggest global media agencies in the world, leading the commercial relationship and working together to achieve all of our media objectives.• Work with the biggest BTL and Trade Marketing agencies of the country.• Best practices in networking projects (opinion leaders, Brand Directors).

Chile

• Responsible for the commercial agreements in the channel for the Global brands.• Leading the commercial relationship with the distributors, their sales teams and GMs. • Leading an 8 people team with direct report and over 20 BAMs for the channel.• Proved Sales and Marketing results with ambitious and concrete goals, achieving a growth of the brands on the industry.

Chile

• Creation and implementation of the commercial national plan and responsible of all the entertainment contents in all the business units in South America (7 in total in three countries).• Define, negotiate and produce the biggest billboard of national and international shows with ticket sales in the country (over 310).• 35% of savings on the year’s budget ($1.5MM USD) by creating a new payment system.

Chile

• Control of the brand and the Marketing budget overall (over $5MM USD).• Responsible of the Marketing mix of the brand: Trade Marketing, Sports (events and athletes), Culture (events and opinion leaders), Consumer Collecting (sampling) and Media plan.• Responsible for the creation and execution of the Marketing Business Plan, including budget distribution and all the brand activities, media plan and projects.• Direct work with Red Bull International (Austria) and trimestral trips to Red Bull SAM headquarters, being Chile always the nº1 country.

Santiago, Chile

• Leaded a 360° On Premise loyalty Marketing program.• Designed and executed several brand activations thru all the channels with the main brands of the company.

New York, United States

• Sales & Marketing Consultancy and audits for several Red Bull Energy Drink distributors: Washington DC, Baltimore, Virginia, Las Vegas, Detroit, Pittsburgh and Tampa. • Special FMCG market projects for different markets.• Working thru all the organization chart, from sales force training and Perfect Store to leadership and management trainings for distributor owners and general managers.

Master Of Business Administration - Mba, Business Administration And Management, General, Emba

AMBA accredited.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Business Administration And Management, General