Most days, you will find me trying to come up with ways to create and demonstrate value through comprehensive GTM strategies.I'm a marketing lover who enjoys engaging in techie, geeky conversations with product managers and takes every opportunity to interact with clients and sales teams to understand their needs.I've worked as a Product Marketing Manager for startups and global IT companies serving many industries, including utilities, telecommunications, procurement, and higher education. I've been doing that for over a decade now.I have a bachelor's degree in Economics and International Business Administration and a master's in IT Management.I'm left-handed and waste little time combing my hair every morning. I love playing tennis, old movies, and coffee.
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Senior Product Marketing ManagerBlackboardColombia -
Senior Product Marketing ManagerAnthology Inc Nov 2024 - PresentBogotá, Distrito Capital, ColombiaDriving the GTM strategy for a USD$40M ARR portfolio of technology solutions for Higher Education with the most comprehensive global EdTech provider. Product positioning, market research, competitive analysis, content generation, and sales enablement.Formerly Blackboard. -
Product Marketing ManagerAnthology Inc Jul 2022 - Nov 2024Estados UnidosLeading the product marketing strategy for the best-in-class global EdTech provider. Product positioning, market research, competitive analysis, content generation, and sales enablement.Formerly Blackboard. -
Product Marketing ManagerBlackboard Oct 2021 - Jul 2022Cali, Valle Del Cauca, ColombiaLeading the product marketing strategy for the best-in-class global EdTech provider. Product positioning, market research, competitive analysis, content generation, sales enablement. -
Product Marketing SpecialistOpen International Jun 2018 - Sep 2021Cali, ColombiaDesarrollo de estrategias de mercadeo de productos y soluciones de TI.Análisis y definición de modelos y requerimentos de negocio.Customer Experience design.Product ownership.Análisis de competidores.Análisis de tendencias y tecnologías.Investigación de mercado e industria.Definición de roadmap de producto.Análisis estratégico.Content marketing.Inbound marketing. -
Product Development SpecialistOpen International Jan 2018 - May 2018Cali, ColombiaAnálisis de tendencias y tecnologías. Benchmarking funcional de sistemas de información comercial. Definición de roadmap de corto plazo.Definición de requerimientos funcionales de software.Análisis y definición de procesos y modelos de negocio. Análisis de la operación de clientes. Conocimiento técnico y funcional de Open Smartflex CIS y productos competidores (SAP, Oracle). -
Technical WriterOpen International Apr 2016 - Dec 2017Cali, ColombiaTraducción de producto (software).Desarrollo de contenido comercial y de mercadeo para la incursión en el mercado estadounidense. -
Ejecutivo De Financiación Y Seguros.Progreser Mar 2015 - Mar 2016Cali, ColombiaGestión comercial de productos de financiación y seguros.Estructuración de productos financieros.Análisis crediticio.Asesoría financiera.Control estadístico de la Gerencia Comercial. Diseño de indicadores para el seguimiento a la gestión comercial. -
Analista De Operaciones - Centro Nacional De CreditoProgreser Mar 2014 - Mar 2015Planeación e implementación de proyectos de operaciones crediticias. Análisis crediticio.Originación de créditos. Desarrollo de metodologías de medición y seguimiento al desempeño del proceso de originación de crédito. Comunicación efectiva de la información en referencia a la gestión operativa. Soporte estrategico. -
Analista De Soporte De OperacionesProgreser Jan 2013 - Mar 2014Cali, ColombiaDesarrollo de indicadores de productividad en los procesos de originación de crédito.Diseño de estrategias para la disminución del riesgo crediticio generado por errores operativos al momento de la originación. Auditoría al proceso de originación de crédito.
Juan López Education Details
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Engineering/Industrial Management -
Economics -
Marketing -
Marketing -
Economics
Frequently Asked Questions about Juan López
What company does Juan López work for?
Juan López works for Blackboard
What is Juan López's role at the current company?
Juan López's current role is Senior Product Marketing Manager.
What schools did Juan López attend?
Juan López attended Universidad Icesi, Universidad Icesi, Hubspot Academy, Universidad Icesi, Julius-Maximilians-Universität Würzburg.
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Juan López
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Juan López
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Juan López
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