- Led and supervised a UX/UI team, guiding the redefinition of user experience on 15 pages where, for example, Onda de Mar resulted in a 50% reduction in pagination needed for users to find products.- Coordinated the e-commerce redesign for Malva and OndadeMar Colombia, establishing the value proposition and information architecture, enabling better content personalisation and optimal positioning.- Conducted user research at Kreditime using heatmap analysis, interviews, and… Show more - Led and supervised a UX/UI team, guiding the redefinition of user experience on 15 pages where, for example, Onda de Mar resulted in a 50% reduction in pagination needed for users to find products.- Coordinated the e-commerce redesign for Malva and OndadeMar Colombia, establishing the value proposition and information architecture, enabling better content personalisation and optimal positioning.- Conducted user research at Kreditime using heatmap analysis, interviews, and surveys, resulting in the acquisition of over 1000 potential buyers with assigned quotas.- Implemented wireframes and prototypes for Invicta, iterating with usability testing and effectively collaborating with development, marketing, and SEO teams under agile methodologies.Introduced and supervised the double diamond methodology or divergent thinking, as well as documenting the entire process in Notion, improving efficiency and clarity in project planning.Led Design Thinking sessions at Malva, exploring concepts and defining solutions that reflected the physical store experience in the digital environment.Key leader who took Kreditime to production after a budget decline in the project, achieving deployment and helping increase sales from 15% to 20% in two e-commerce platforms. Show less

- Led the redesign of UI elements for portals like Invicta Mexico, focusing on user-facing visual structures and organisation, and conducted user research using mixed methods.- Created high-fidelity interactive wireframes and prototypes for Invicta, ensuring visual and functional coherence through design systems and iterative usability testing.- Closely collaborated with multifunctional teams at Kreditime and other projects, gathering requirements and conducting regular checks… Show more - Led the redesign of UI elements for portals like Invicta Mexico, focusing on user-facing visual structures and organisation, and conducted user research using mixed methods.- Created high-fidelity interactive wireframes and prototypes for Invicta, ensuring visual and functional coherence through design systems and iterative usability testing.- Closely collaborated with multifunctional teams at Kreditime and other projects, gathering requirements and conducting regular checks under agile methodologies.Created and led monthly usability and functionality audits across all projects, ensuring designs remained aligned with UX/UI standards and user expectations. Show less

- Design and developed engaging digital content to promote courses offered by the Superintendence of Industry and Commerce, to make user-friendly experience for web.- Conducted general user research and analysis to identify user needs and preferences, and used these insights to inform the design of educational content for the subject of Intellectual property. - Utilized design tools such as Figma, Adobe Creative Suite to create high fidelity wire frames, prototypes, and visual… Show more - Design and developed engaging digital content to promote courses offered by the Superintendence of Industry and Commerce, to make user-friendly experience for web.- Conducted general user research and analysis to identify user needs and preferences, and used these insights to inform the design of educational content for the subject of Intellectual property. - Utilized design tools such as Figma, Adobe Creative Suite to create high fidelity wire frames, prototypes, and visual designs.- Collaborated closely with cross-functional teams and stakeholders, including subject-matter experts, to ensure the successful launch of educational content. Show less

Examination of Industrial Design ApplicationsConducted detailed examination of Industrial Design applications for registration under Colombian patent law, developing a strong foundation in aligning design processes with legal and technical standards.Gained expertise in analyzing and structuring information systematically, which has enhanced my ability to create user-friendly and compliant designs in digital contexts.Manual Design and DevelopmentDesigned the layout and… Show more Examination of Industrial Design ApplicationsConducted detailed examination of Industrial Design applications for registration under Colombian patent law, developing a strong foundation in aligning design processes with legal and technical standards.Gained expertise in analyzing and structuring information systematically, which has enhanced my ability to create user-friendly and compliant designs in digital contexts.Manual Design and DevelopmentDesigned the layout and structure for The Manual of Industrial Design Registration, ensuring technical clarity and accessibility for diverse audiences.Led the creation of a primer for designers, inventors, and applicants, translating complex legal concepts into actionable and easy-to-understand guides.Impact on UX CareerThis experience solidified my skills in simplifying complex systems for end-users, an ability I now apply in crafting seamless user journeys in digital products. My exposure to interdisciplinary collaboration—working with legal, technical, and design teams—has strengthened my communication and problem-solving skills, essential for leading UX projects and aligning stakeholder goals with user needs. Show less

Contact clients, make consultant, in graphic and digital pieces of personal representation, logo creation, and consultant in strategic business to small companies.Generate proposal for an interior design firm, "Matisa tus ideas” with several clients, and follow up with service quote and production plans, finishing with delivering project as designed.

Young Researcher studentResponsible for search organize and categorize primary and secondary research activity of the reaserch lab group.ID Propuesta: 00006410ID proyecto: 000000000006516propósito: Apply investigation.