Juan Manuel Castañeda Correa Email & Phone Number

Bogotá, Distrito Capital, Colombia

• Led DivinaMente Speakers, understanding market needs and the competitive landscape, differentiating, and reinventing the value proposition focused on the company's positioning against new trends.• Directed the commercial area, establishing KPIs, prospecting new clients and new lines of business, and ensuring sales growth and profitability for the company.• Opened new businesses with companies such as Banco Itaú, Experian, Compensar, Liberty Seguros, Redeban, Cenit, Ecopetrol, El… Show more • Led DivinaMente Speakers, understanding market needs and the competitive landscape, differentiating, and reinventing the value proposition focused on the company's positioning against new trends.• Directed the commercial area, establishing KPIs, prospecting new clients and new lines of business, and ensuring sales growth and profitability for the company.• Opened new businesses with companies such as Banco Itaú, Experian, Compensar, Liberty Seguros, Redeban, Cenit, Ecopetrol, El Tiempo, Arcos Dorados, SENA, Constructora Colpatria, Aeropuerto El Dorado, among others.• Led the Marketing Department, defining the company's DNA, brand, target market, customer segment, and communication strategy towards clients and speakers.• Forged strategic alliances with national and international speakers, training new speakers in storytelling and personal branding.• Organized the DIMELO FEST, a free knowledge festival with prominent speakers via streaming in partnership with EL TIEMPO.• Implemented strategies resulting in a 55% increase in sales revenue from 2021 to 2022, followed by another 45% increase from 2022 to 2023. These achievements reflected a return on investment (ROI) of 61% for 2023.• Recognized as "Colombian Entrepreneur transforming with Knowledge" in PORTAFOLIO in 2021.• Directed the expansion strategy of DivinaMente's Miami branch in the USA. Show less

Bogotá, Distrito Capital, Colombia

• Developed the commercial strategy, prospecting companies interested in donating knowledge and financial resources. Managed client relationships, improved satisfaction, encouraged loyalty, and maximized profitability.• Trained companies on platform management (CRM), recruited talents in companies to deliver courses, and selected, organized, and presented relevant and quality educational materials for academic classes.• Represented the foundation at events and meetings, generating brand… Show more • Developed the commercial strategy, prospecting companies interested in donating knowledge and financial resources. Managed client relationships, improved satisfaction, encouraged loyalty, and maximized profitability.• Trained companies on platform management (CRM), recruited talents in companies to deliver courses, and selected, organized, and presented relevant and quality educational materials for academic classes.• Represented the foundation at events and meetings, generating brand presence and fundraising.• SocialMente was one of MinTic's 50 ventures awarded in 2020, and it is the only social venture focused on educational development in Colombia.• Successfully trained over 3,000 young people interested in improving their knowledge for free Show less

Distrito Capital, Colombia

• Led the company's creation in Colombia and served as the Legal Representative. Structured the marketing plan and defined the target market, customer segment, and communication strategy toward clients and speakers.• Built the commercial department, set departmental goals, and managed sales budgets and margins per product.• Evaluated and formed strategic partnerships with various national and international speakers.• Positioned the company among the largest in Colombia in its… Show more • Led the company's creation in Colombia and served as the Legal Representative. Structured the marketing plan and defined the target market, customer segment, and communication strategy toward clients and speakers.• Built the commercial department, set departmental goals, and managed sales budgets and margins per product.• Evaluated and formed strategic partnerships with various national and international speakers.• Positioned the company among the largest in Colombia in its category.• Achieved 100% compliance with commercial goals by identifying improvement opportunities and implementing action plans. Show less

Bogotá, Distrito Capital, Colombia

• Built the commercial department, departmental objectives, personnel management, training in commercial strategy, and development of action plans to meet goals.• Developed creative ideas, commercial strategies, and budgets according to activities with clients.• Prospected and managed new clients while retaining old clients.• Achieved a 50% sales growth by correctly identifying clients and their needs.• Increased strategic ally acquisition through database management, cold… Show more • Built the commercial department, departmental objectives, personnel management, training in commercial strategy, and development of action plans to meet goals.• Developed creative ideas, commercial strategies, and budgets according to activities with clients.• Prospected and managed new clients while retaining old clients.• Achieved a 50% sales growth by correctly identifying clients and their needs.• Increased strategic ally acquisition through database management, cold contacts, and structured follow-ups. Show less

Bogotá, Distrito Capital, Colombia

• Developed and executed sales projections and commercial and marketing strategies to boost maximum warranty sales. Managed commercial teams in stores nationwide.• Launched the maximum warranty call center (new sales and technical support channel).• Increased warranty sales by 25% compared to the previous year.

Bogotá, Distrito Capital, Colombia

Funciones:• Desarrollar e implementar nuevos productos, estrategias comerciales, planes de mercadeo y nuevos canales de venta y servicio.• Crear brief de producto, realizar Investigaciones de mercado, guiones de venta y capacitaciones comerciales, para garantizar el cumplimiento de presupuesto.• Manejar clientes y fuerza comercial para el posicionamiento de productos de acuerdo con una estrategia de mercadeo.• Preparar y entregar informes de marketing y de cumplimiento de… Show more Funciones:• Desarrollar e implementar nuevos productos, estrategias comerciales, planes de mercadeo y nuevos canales de venta y servicio.• Crear brief de producto, realizar Investigaciones de mercado, guiones de venta y capacitaciones comerciales, para garantizar el cumplimiento de presupuesto.• Manejar clientes y fuerza comercial para el posicionamiento de productos de acuerdo con una estrategia de mercadeo.• Preparar y entregar informes de marketing y de cumplimiento de metas presupuestales.Logros:- Participé en el lanzamiento de los productos de Cartera Protegida y Seguro de mascotas en Helm Bank y Banco Falabella Show less

Bogotá, Distrito Capital, Colombia

Funciones:• Desarrollar estrategias de Mercadeo, que fortalezcan las actividades de la Cámara, tales como: Atraer nuevos afiliados, Realizar investigaciones e identificar nichos de mercado, conseguir patrocinios para eventos, entre otros.• Direccionar a las personas naturales y jurídicas, que estén interesadas en crear vínculos comerciales con Canadá.• Elaborar boletines informativos con los principales eventos realizados por la Cámara y los acontecimientos coyunturales… Show more Funciones:• Desarrollar estrategias de Mercadeo, que fortalezcan las actividades de la Cámara, tales como: Atraer nuevos afiliados, Realizar investigaciones e identificar nichos de mercado, conseguir patrocinios para eventos, entre otros.• Direccionar a las personas naturales y jurídicas, que estén interesadas en crear vínculos comerciales con Canadá.• Elaborar boletines informativos con los principales eventos realizados por la Cámara y los acontecimientos coyunturales, comerciales y económicos más importantes, tanto en Colombia como en Canadá. Show less

Direccion Comercial, Business Administration And Management, General

Executive Mba, Business Administration And Management, General

Executive Mba, Business Administration And Management, General

Diplomatura, Business Administration And Management, General

Doing Business in the USA 🇺🇸

Diplomado En Marketing De Moda, Apparel And Accessories Marketing Operations

Especialista En Mercadeo Estratégico, Marketing, 4.7

Diplomado En Gerencia Comercial Estratégica, Selling Skills And Sales Operations

Profesional En Finanzas Y Comercio Internacional, Economía / Finanzas Y Comercio Internacional

Bachiller, Bachiller