Responsibilities:- Align the Brands of the agency and its clients, finding the right voice, tone, and image for each of them to resonate with the target audience.- Develop tailored brand strategies, including positioning, messaging, and differentiation, based on comprehensive market analysis and client objectives.- Collaborate with an international and multicultural digital marketing team to integrate brand strategies across various digital channels and campaigns, ensuring consistency and effectiveness.- Monitor brand performance and provide insights for continuous improvement.

Responsibilities:- As a Partner Concierge: Establish and maintain relationships with signed Partners to set up their channel in the platform, including ongoing support for their channel and content needs- As an Executive Assistant: Support the Executive team, particularly the CEO in any tasks and needs they have- As a Graphic designer: Create images on the platform and content for other media.- As in Video creation: Conceptualize, write the script, and create videos for the platform and content for other media.- As in Marketing and Social Media: Create, and support the marketing strategy and content creation needs- Other additional responsibilities: - Report and escalate issues to management as needed - Create and maintain comprehensive project documentation and SOP as neededAchievements:- Responsible for the conceptualization of the upgrade of the look & feel of the platform in terms of structure, improving the User Experience through a better User Interface- Streamlined different processes within the company, improving the follow-up of processes that needed to be achieved.

I help companies, organizations, and entities to transform the perception that their public has on a subject, through strategic management of communications, thus raising their brand reputation. In other words, we outline the best way to get people to form a favorable opinion of what you need.

Responsibilities: - Create Social Media Strategies for clients, including the development of brand voice, tone, and personality when applied, and identify their buyer personas.- Manage different social media accounts for B2C and B2B clients, including Instagram, Facebook, Twitter, and Linkedin, creating their social media content, from copywriting to graphic design.- Execute different tactics to achieve client goals, and create reports to analyze and review performance as needed to optimize social strategies.Achievements:- I got new skills to start Paid Social Media Advertising services for our clients. - Six months after my hiring, I was left in charge of the Social Media Department, doing the coordination and control of all the tasks associated with the Social Media Department for the clients.

Responsibilities:- To lead the account team to achieve a 100% sales budget, guaranteeing a minimum of 30% profitability and maintaining 95% customer satisfaction in terms of service. - To generate high-value strategic findings for the creative team and the client that guide them toward achieving their objectives. - To create integrated strategies that allow clients to achieve their business goals.Achievements: - With my team, we were able to achieve the sales goals for 2019 and 2020, generating a higher net profit than the previous year, through deepening business with the agency's clients, with a strong and consolidated account team. - I strategically advised clients such as Café Buendía, Multidrogas, Suzuki, Parque Consota, Wingz, Constructora Asul, Iarco, Contecho, Grupo Raíz, Panorama, Servimercadeo, Audifarma, Kupi, among others. - I managed the sale of one of the most important audiovisual productions in the history of the agency.- I developed new strategies for all our clients during the COVID-19 pandemic to minimize profit loss and trigger new market opportunities.

Responsibilities:- To create and execute strategies that respond to the needs of the clients.- To lead the Brand Strategist Team to keep the clients satisfied with the services offered by the agency.Achievements: - I upgraded the profile of account executives to brand strategists, to provide more comprehensive support to clients. - I consolidated a way to measure the productivity of the account team to determine the demand of each client and the profile that each account needed. - I lead the strategies and the execution of different projects for brands such as Fenavi, Suzuki, Multidrogas, Accedo, Comfamiliar Risaralda, Risaralda Government, Telecafé, Pereira Chamber of Commerce, Invest in Pereira, Pereira Improvements Society, among others.

Responsibilities: -To support the communications plan, focused on the coverage, research, and creation of information related to the Ministry. - To create the entity's information for media, social networks, and institutional websites. -To monitor different media on issues related to the sector. -To assist in the editing of the content produced by the communications group.Achievements:- I gathered the information and edited the presentations of the Minister, daily, to give high-impact messages. - I coordinated the development of two magazines to be used as Press-Kits with information on specific strategies and plans of the Ministry, in record time. - I wrote special content to be used by the Minister itself.- I collaborated in the synthesis of the strategies of the Ministry, with a selected group of counselors.

Responsibilities:- To elaborate integral advertising campaigns and strategies for RCN Radio clients, creating creative concepts that can be used by the client’s brand, and to use these concepts with the different services of RCN to achieve the client’s objectives with the campaign, basing the strategy on statistics and studies that support it.- To process data obtained through Radio and Media Studies such as “Estudio Continuo de Audiencia Radial (ECAR)” (Radio Audience Continuous Study) and “Estudio General de Medios (EGM)” (General Media Study), oriented to support decision-taking actions of production, commercial and administrative areas of the company.- To analyze the investment volume on Media of the different productive sectors of the Region through IBOPE to orient decision-taking actions of the commercial area and the company in general.- To support the different areas of the company in their activities or customer experience-related activities, as well as on Business Conferences and the new sales executives training.Achievements:- I assisted in the recovery of Pareto Clients of the region through the creation of creative concepts and differential communication strategies for them, that lead to achieving the sales goals every year. - I created and developed the city campaigns for Armenia (Amo el Quindío – “I Love Quindío”) and Manizales (Manizales Piensa en Grande – “Manizales Thinks Big”).- I supported the achievement of the goals set for the city campaign “Pereira La Llevo Puesta” by leading the production of the different communication tools, developing creative concepts and copies for Radio spots, coordinating the different processes involved with the campaign, and establishing strategic alliances for its maintenance.- I led the editing of the magazine "Las 150 cosas que nos gustan de Pereira" (The 150 things we love about Pereira) of the Pereira La Llevo Puesta campaign, which became a historic consultant document for the city.

Responsibilities:- To attend the different events of the Chamber of Commerce for its journalistic coverage.- To generate news, press releases, articles, opinion columns, and reportages on the different topics of the Chamber of Commerce, its Chief Executive Officer, or those that the Chamber may influence for Media use.- To generate content for the internal communications channels.- To Support the Marketing Department in the development of copies and strategies.Achievements:- I wrote the entire content for the first edition of the Pereira’s Chamber of Commerce newspaper “Impulso Empresarial”.- I created and presented the plan for the development of the Donations & Effort Centralization Program for its future implementation.

Responsibilities:- To analyze TV & New Media projects, establishing its viability and sale possibilities.- To create and develop TV Projects, adapting them for the Colombian market for its local sale, or adapting them to other contexts for its international sale.-To create, develop and produce Branded Content, including fiction scripts, New Media Magazines and Video Games for the Kids Entertainment Website KrtoonSnacks.com.Achievements:- I developed new pitches for “Historias Clasificadas” TV Project. Thanks to this, the scripts were sold, to RCN Television, produced and aired on 2012.- I created the characters SuperTeso & DebiLucho and its stories for KrtoonSnacks, who became the marketing strategy for kids of Kokoriko (A Fast Food National Chain) during 2012.- I produced the firsts episodes for the TV Show “Cocinando Ando... Ando Cocinando” for the Red de Seguridad Alimentaria (ReSA) an special Program of the Colombian Government.

- I Designed and implemented communications & marketing strategies in Small Businesses such as Ricardo Pava, Urigua, William Ospina Granjas and Huevos Campesino. - Visvasa Seguros (2015): I created the brand concept and corporate image: A creative workshop was done to find the name of the company. A guidance to do the logo had been given as well.- 10D Soluciones (2012): I created a low budget web solution to represent the company: The website: www.10dsoluciones.com was created on Wix platform.- Uniformar Ltda. (2012): I gave advice on the graphic image of brand portfolios. I also developed a low- budget web solution and produced the Social Responsibility video.- Chevrolet Caminos (2012): I wrote press articles for the company magazine that were used as well as a Press Release. 12 articles were written.- Rumbabogotaa.com (2011): I was a Web Editor of Rumbabogota.com, keeping it updated with news, event and other relevant content. I also managed the website social media content.- Ricardo Pava (2010): I worked as a Marketing Director. A communications portfolio was created for the brand. Its brand essence and attributes were defined, its history was unified, and a “Pava's men profile” was defined. Its social media was created. Strategic Alliances within the city were made, such as one with the Hollywood Inn Hotel in Bogotá.- Huevos Campesino (2010) and Agropecuaria Vitalees (2013): I gave constant advice in communications for these companies. All of its branding was created for Agropecuaria Vitalees.

Responsibilities:- To produce, direct and edit all the audiovisual material of the campaign for its use on TV and New Media.- To manage the audiovisual image of the candidate, according to campaign alignments.Achievements:- I produced 220 videos during the 4 months of campaign.- I produced special mini-clips for New Media to teach the audience how to vote during elections considering youth as a main target.

Responsibilities:-To produce, direct and edit video for the different websites of Casa Editorial El Tiempo, such as: vive.in, futbolred.com, guiaacademica.com, eltiempo.com/eltiempoverde, among others.- To write and edit on a daily basis the City’s Agenda of the entertainment section of the New Free Newspaper AND, for the cities of Bogotá and Barranquilla in Colombia.- To do news, interviews and other journalistic coverage for the different publications of Casa Editorial El Tiempo.Achievements:- I started a new, fresh and experimental edition for the video of the entertainment website vive.in.- Two months after starting my internship I was given the responsibility to manage the content of the Agenda and Movies Section of the ADN Newspaper, thanks to the great confidence generated to the editorial team at Casa Editorial El Tiempo.

Responsibilities:- To develop communications tools and improve communication channels of the brand.- To design graphic material with effective communication messages to bring volunteers and investors to the organization.- To write Press Releases.Achievements:- I unified the creative concept of the organization communications according to it brand’s essence and the message communicated in each piece.

Responsibilities:- To convince new Film and TV Directors to be interviewed on the TV Show and broadcast its work.- To direct and edit those interviews and support the production of the TV Show.- To develop and maintain healthy Public Relations to assure the constant flow of new material for the TV Show.Achievements:- With the production team we were able to get audiovisual material from all the country.- With the production team we were able to produce the 26 episodes for the season with the highest standards for national television.