Juanma Ramírez personal email
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I am a specialist in brand strategy and communications. I have 15+ years of experience as Head of Strategy in the fields of marketing and advertising. I believe in making brands more meaningful for people's lives.My career began with a strong focus on digital advertising and has expanded since then into business and brand strategy. After MBA studies and during a three year sabbatical period, I founded and ran a cooking school in Barcelona, which grew into a very profitable business, later sold to a group of investors.
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Presidente Junta DirectivaApg SpainMadrid, Es
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Vicepresidente Junta DirectivaApg Spain Mar 2023 - Present
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Creative Strategy LeadAccenture Song Jul 2022 - PresentMadrid, Comunidad De Madrid, España -
Chief Strategy OfficerShackleton Nov 2021 - Jul 2022
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Head Of PlanningMccann Jun 2017 - Oct 2021Madrid Area, SpainI lead the strategy team at McCann Madrid. We craft marketing and advertising strategies for some of the most meaningful brands in our market, such as IKEA, Campofrío, Movistar and Movistar+, The Coca-Cola Company, Repsol or Iberia, among others.My role involves intense strategic leadership in New Business pitches and close collaboration with the McCann Worldgroup Planning community internationally.I am a member of the McCann Worldgroup Global Strategic Leadership Council and an expert for the McCann Worldgroup Sustainability Global Practice. -
Chief Strategy OfficerProximity Jun 2016 - Jun 2017SpainI was responsible for strategy and business development at Proximity Spain, with responsibilities in the Madrid and Barcelona offices. -
Digital Advertising And Relationship Marketing ProfessorInesdi, Digital Business School Jun 2011 - Jun 2016Barcelona Area, SpainI was a regular lecturer of CRM and engagement at "Postgrado de Marketing Digital & Inbound Marketing" at Inesdi. -
Marketing, Advertising And Digital Strategic ConsultantFreelance Jul 2014 - May 2016SpainI worked as a strategic thinking consultant in marketing and communication projects focused on brand growth. I had an emphasis on customer acquisition and loyalty, the use of digital channels, and integration in branding strategy.During this time, I worked for brands such as Atrápalo, Gallina Blanca, or Caixabank.
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Founder And DirectorLa Patente Apr 2013 - May 2016Barcelona Area, SpainLa Patente was my great little piece of work. A gastronomic venue in the center of Barcelona where you could enjoy cooking activities.La Patente was the answer to my hope towards starting my own business, putting into practice everything I learned during my PDD at IESE and facing the consumer in an everyday situation: cooking.Under my leadership of a team of 10+ people, more than 8,000 people visited La Patente, and we created teambuilding activities around cooking for 180+ companies.Three years later, my adventure ended with the sale of La Patente with a multiplier of 8.5 over the initial investment and an annual PBT of 28%. -
Head Of StrategyProximity Barcelona Mar 2010 - Jun 2014Barcelona Area, SpainAs Head of Strategy, I was responsible for leading the vision, strategic thinking, and value proposition in pitches and new business opportunities, with a special focus on CRM and digital but also on advertising in conventional media and branding.With the pitches I led, we were able to assign or retain accounts such as Audi, Affinity Petcare, Caprabo, Desigual, Gas Natural, Mango, Mondelez, Pronovias, Skoda...Thanks to my contribution, Proximity Barcelona became the best agency in Barcelona according to the Scopen market study, with excellent scores in the area of strategic planning; and grew as a company despite the context of economic crisis.
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Head Of Account Planning And New MediaProximity Barcelona Mar 2008 - Feb 2010Barcelona Area, SpainI worked as an individual contributor to the strategy and use of new digital media for many brands such as Aguas de Barcelona, Audi, Damm, Danone, Grupo Planeta, or Volkswagen.
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Senior Account SupervisorCp Proximity Mar 2005 - Feb 2008Barcelona Area, SpainI was in charge of project management and client services for SEAT Spain and Portugal, and later for the Audi business.
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PlannerProximity Singapore Jul 2008 - Aug 2008SingaporeI had a global experience as strategic planner in the Singapore office of my current network at the time: Proximity Worldwide, aligned to BBDO. -
Account ExecutiveDoubleyou Jun 2003 - Feb 2005Barcelona Area, SpainI started my career in the advertising industry as Account Executive in DoubleYou, which was at the time Agency of the Year at El Sol Festival. -
Communications And Pr SpecialistUniactiva May 2002 - Jun 2003Málaga Area, SpainDuring my first proper job, I work as a PR and events specialist for an education company.
Juanma Ramírez Skills
Juanma Ramírez Education Details
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AccentureEstrategia -
Humanities/Humanistic Studies -
Administración Y Dirección De Empresas -
Bbdo UniversityNew Business Growth
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Bbdo UniversityBoot Camp
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Planificación Estratégica De Comunicación -
Publicidad Y Relaciones Públicas
Frequently Asked Questions about Juanma Ramírez
What company does Juanma Ramírez work for?
Juanma Ramírez works for Apg Spain
What is Juanma Ramírez's role at the current company?
Juanma Ramírez's current role is Presidente Junta Directiva.
What is Juanma Ramírez's email address?
Juanma Ramírez's email address is ju****@****ail.com
What schools did Juanma Ramírez attend?
Juanma Ramírez attended Accenture, Instituto Tramontana, Iese Business School - University Of Navarra, Bbdo University, Bbdo University, Universitat Ramon Llull, Universidad De Málaga.
What are some of Juanma Ramírez's interests?
Juanma Ramírez has interest in Social Crm, Wieden+kennedy, Civil Rights And Social Action, Politics, Customer Relationship Management (Crm), Behance, Ogilvy And Mather, Environment, Branded Utility, Elogia.
What skills is Juanma Ramírez known for?
Juanma Ramírez has skills like Crm, Social Media, Marketing, Digital Marketing, Seo, Sem, Online Advertising, Marketing Research, Marketing Strategy, Social Media Marketing, Online Marketing, Community Management.
Who are Juanma Ramírez's colleagues?
Juanma Ramírez's colleagues are Paloma Canales.
Not the Juanma Ramírez you were looking for?
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Juanma Ramírez Luna
Executive Mba La Salle. Kam - Tc Componentes S.L.Greater Barcelona Metropolitan Area -
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