As a freelance digital growth marketer, I partner with CPG brands and businesses to optimize their digital marketing strategies, with a focus on Social Media (LinkedIn Ads, Meta Ads, Pinterest Ads), and Retail Media Platforms (Amazon Ads, Instacart Ads, Kroger Ads, Walmart Ads). My approach combines data-driven insights with creative solutions to drive measurable results.- Restructured Instacart, Kroger, and Walmart Sponsored Search campaigns for CPG clients, achieving a 6% reduction in CPC and doubling Return on Ad Spend (RoAS) through keyword and bid optimizations.- Launched targeted LinkedIn campaigns, increasing lead generation by 20% through precise audience targeting and optimized creatives.- Expanded reach by 8x on Meta platforms using a paid boosting strategy, enhancing brand visibility and engagement.- Provided data-driven recommendations by gathering insights from various platforms and presenting performance reviews and actionable insights using Google Sheets and Slides- Leveraged Comscore data to develop targeted media plans by identifying platforms and websites where key audiences overindex, optimizing ad placements to maximize reach and engagement across high-performing channels- Collaborated with clients on their overall marketing strategy, aligning paid and organic efforts to maximize performance and return on investment.

During a five-month solo journey across 13 countries in Asia-Pacific and EMEA, I dedicated time to developing skills in digital photography, editing, and organic social media strategy. I built a presence on TikTok, with one video achieving 1.6 million views. I also gained a deeper understanding of diverse cultures, refined my resourcefulness, and reconnected with my passion for creative work.

- Created and implemented test-and-learn strategies that drove improvements in brand awareness, creative diversification, and revenue growth across Meta Ads and Google Ads platforms.- Restructured Meta campaigns, quadrupling monthly email acquisitions and increasing marketing revenue contributions annually.- Led comprehensive A/B testing for creative and audience targeting- Managed a $15MM advertising budget across multiple brands, ensuring efficient allocation and driving ROI.- Collaborated closely with Creative teams to develop new ad concepts, writing cross-channel creative briefs to align messaging.- Developed custom dashboards in Looker to provide real-time insights, enabling strategic campaign optimizations.- Utilized Google BigQuery to build 1st-party audience targeting strategies- Managed and mentored a a direct report and co-op interns, fostering their professional development and guiding them toward achieving their performance goals.

- Lead annual Nielsen Media Mix Modeling and Novantis Acquisition IQ projects - establish timeline, manage data collection from internal and external stakeholders, conduct data cleaning, deadline submission, and present findings to senior leadership- Utilize Neustar Data Management Platform to optimize digital marketing audience segmentations and conduct consumer insights analyses- Develop reporting dashboards with Tableau across digital acquisition campaigns - Use SAS Enterprise Guide and SQL Management Studio to query data sets - Oversee Nielsen Multi-Touch Attribution vendor relationship, implementation, and reporting- Conduct brand and consumer insights analyses using Sprinklr - Mentor and teach junior team members about the digital marketing ecosystem and privacy changes

- Develop measurement action plans and establish KPIs for digital media campaigns- Team lead for market research brand studies across 5 accounts - setup, data collection, and analysis- Use Google Analytics and DoubleClick Campaign Manager to analyze media campaign data in order to provide strategic recommendations for optimizations- Use Microsoft Excel to create regular reports gauging the effectiveness of digital advertising campaigns on the site, placement, and creative levels- Use Brandwatch software to monitor social media campaigns, and create performance reports based on data

- Conduct qualitative and quantitative research for global healthcare clients - Analyze consumer data to uncover insights and to develop cohesive narratives that address research objectives- Use Excel to to create metrics measuring user engagement levels for nine global and national accounts totaling over 1,500 members- Use Powerpoint to create client deliverables- Directly interface with clients in the pharmaceutical sector

- Provide individual therapy to a large caseload of patients experiencing mental health disorders such as bipolar disorder, opioid dependency/abuse disorder, personality disorders, and psychotic disorders- Conduct intake evaluations, diagnostic assessments, and crisis interventions- Collect data for three research studies investigating the effect of a safe injection facility on the community as well as patients suffering from opioid addiction/dependence.- Maintain accurate medical records to ensure patient evaluations and diagnoses are current

- Construct and program consumer research questionnaires - Code and analyze qualitative and quantitative consumer research data using Microsoft Excel - Prepare client deliverables using Microsoft PowerPoint and Microsoft Excel software- Conduct statistical analysis of data using SPSS software - Conduct structural equation modeling with SPSS Amos software

- Create course evaluation surveys using Qualtrics and SurveyMonkey software- Collect and research articles, journals, and literature for faculty research studies as needed.- Format and review faculty research proposals to ensure they are compliant with APA journal requirements.- Provide support to 15 faculty members with the execution of their undergraduate and/or graduate courses- Coordinate graduation banquet for 100 students, families, and faculty.

- Monitor and collect respondent data using Qualtrics software- Conduct quantitative data analysis using SPSS 22.0 software- Create codebook to be used with SPSS 22.0 software

- Recruit candidates for participation in research study on the nature of work and its influence on mental health and general well-being.- Conduct interviews of selected participants via telephone or in person. - Use HyperTranscribe software to transcribe completed interviews.- Conduct qualitative coding of transcriptions using HyperResearch software for study.

Seven Step Recruiting is an innovative recruitment process outsourcing (RPO) company, helping businesses meet high-volume, high-complexity hiring needs. We deliver recruitment results simply and effectively, with an emphasis on teamwork, measurement, and accountability in every step of the recruitment process. Seven Step is part of the Motion Recruitment Partners family of innovative recruitment companies.