Juan Martin Vazquez Email and Phone Number
Full-stack marketing leader with 10+ years of international experience in Product, Growth and Brand Marketing. I help companies grow by leading the development of products and Go-To-Market strategies that connect with customers.Some examples of my results include: • Spearheaded the development of 15+ customer-centric products and successful GTM strategies that contributed +$100MM in annual revenue. • Led product marketing and demand generation teams of up to 6 people, leveraging coaching leadership to achieve business goals while fostering team members' development.• Crafted and executed Gillette and Braun's digital marketing strategies for the LatAm region, improving conversion in 45%, increasing traffic by 700%, and doubling time on site after implementation.• Conducted qualitative and quantitative learning plans to detect market opportunities and customers' unmet needs, influencing the development and launch of new categories, products, and features.• Repositioned a $100MM+ product portfolio, working on segmentation, positioning and messaging, product, and packaging, delivering 50% growth in two years.As a leader, I’m a big practitioner of Mindfulness and Wellbeing and I’m very intentional in applying it in my teams (and beyond!). I believe this is one of the critical pillars to develop a great team that can sustainably achieve outstanding results.I love connecting with new people, so reach out to me if you want to talk about Marketing, eCommerce, Growth Mindset or Mindfulness!
Airbnb
View- Website:
- airbnb.com
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Marketing LeadAirbnb Sep 2024 - PresentSan Francisco, Ca, Us -
Marketing Strategy ConsultantFreelance (Self Employed) Mar 2023 - PresentIe• Consulted for clients across various industries, including sports marketing agencies (B2B), franchise-model hardware stores, and NGOs in the education space.• Developed customized marketing strategies tailored to each client's unique needs and target audience, creating comprehensive personas, customer journeys, and focusing on improving Positioning and Messaging strategy.• Evaluated and optimized marketing assets and digital campaigns, including Paid Social, SEM, Email, and Website. -
RelocationCareer Break Jul 2023 - Apr 2024During this period, I took a deliberate career break to explore new horizons and invest in personal and professional growth. Here's how I maximized this time: • International Relocation: Successfully relocated with my family from Panama to the United States, embracing the opportunity for a fresh perspective and expanded professional opportunities. • Continuous Learning and Skill Development: Enrolled in targeted courses with Reforge to strategically adapt and enhance my expertise for the unique demands of the Tech industry. Completed courses include:Product Management FoundationsProduct Growth SeriesMarketing Strategy • European Adventure: Fulfilled a lifelong dream by embarking on a two-month journey across Europe. This experience enriched my worldview and provided valuable insights into diverse cultures.This break allowed me to recharge, gain valuable experiences, and invest in skills that further contribute to my professional expertise.
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Product Marketing Director – New BusinessesProcter & Gamble Apr 2022 - Jul 2023Cincinnati, Ohio, Us• Developed 5-year product roadmap and GTM plans to launch two completely new business models (for Electric Shavers and Beard Care), set to contribute +$40MM in revenue.• Crafted Braun’s digital strategy, including buyer personas, sales funnels, and KPIs, and led a Demand Generation team of 6 to implement a plan that increased conversions by 45% while reducing CPA.• Leveraged customer insights and Jobs-to-be-done methodology to define brand’s value proposition, positioning and messaging to win with the defined target customer.• Directed internal and external creative teams in the development of a communication campaign, from insight to production, testing with customers on each step to maximize campaign performance. -
Product Marketing Director - Gillette Latin AmericaProcter & Gamble Jan 2021 - Mar 2022Cincinnati, Ohio, Us• Designed and launched two product lines, developing portfolio, marketing campaigns and GTM plans, contributing $20MM in annual revenue to the business.• Led a cross-functional team of 5 in the development of a new portfolio, reducing product development cycle by 33% by aligning key stakeholders and prioritizing team's efforts.• Directed a creative agency in the development of a full communication campaign, implementing a test & learn approach to deliver a purchase intent lift of 32% among strategic target.• Conducted large-scale learning plans to elaborate Jobs-to-be-done frameworks, test product ideas and design concepts, and validate our value proposition with prospect customers. -
Senior Product Marketing Manager - Gillette Latin AmericaProcter & Gamble May 2018 - Dec 2020Cincinnati, Ohio, Us• Oversaw Product and Marketing for multiple Gillette product lines for the Latin American region, delivering projects that contributed with $50 MM USD in annual revenue for the business.• Developed Gillette's digital marketing strategy for LatAm region, partnering with MarTech team, resulting in 700% traffic increase, 2X time on site and 4X new leads vs target after implementation.• Led the rebranding of a $100MM+ brand in the region, including new positioning and value proposition, communication campaign, and product/packaging restage, delivering 50% segment growth.• Identified, negotiated and activated a sports marketing partnership, creating relevant content that reached +25MM customers each month and generated +1MM interactions with the brand.My strong results in this position enabled me to be promoted to Product Marketing Director. -
Product Marketing Manager - Gillette ArgentinaProcter & Gamble Apr 2015 - Apr 2018Cincinnati, Ohio, Us• Oversaw full P&L for P&Gs Grooming business in Argentina (+100MM USD annual revenue) , delivering 35% Year on Year Profits increase (in USD) under strong devaluation & market volatility.• Partnered with a cross-functional team to successfully launch 10 product initiatives, developing and executing GTM plans that allowed us to reach the highest market share for Gillette worldwide.• Developed and implemented a holistic Marketing plan, defining and tracking KPIs and influencing execution to increase brand awareness and value perception.Awards:- Gillette Global President’s Award – FY1516: Highest global award given to Gillette Argentina for FY1516 results: "Winning in an adverse context"”.- Gillette Latin America – Raise the bar award FY1516 and FY1617 (Individual Award): Given by Gillette LA Leadership Team for individual performance and business results: “Deliver outstanding results”.- P&G Argentina - Golden Award April 2017 (Individual Award): Highest recognition within P&G Argentina’s Marketing organization: “Consistently over-delivering business & organizational results”. -
Product Marketing Intern - Gillette ArgentinaProcter & Gamble Jul 2014 - Mar 2015Cincinnati, Ohio, UsIn this internship I held similar responsibilities than in my next position, as I acted as an Assistant Brand Manager during 8 months. The strong results achieved as an intern in this short time allowed me to take a senior position in my first effective assignment (Gillette and Venus ABM). -
Financial Analyst – Strategic Revenue ManagementProcter & Gamble Mar 2013 - Jun 2014Cincinnati, Ohio, Us• Performed financial analysis for Pricing, Promotions and Product Mix across 7 P&G’s categories, analyzing qualitative and quantitative data sets to provide actionable insights to offset +30% yearly inflation and devaluation in the market.• In charge of definition, tracking & analysis of Price and Promotions KPIs, used to measure business’ performance by top management and key stakeholders throughout the organization.• Redesigned Price Tracking Report for the entire company, increasing its reliability (more SKUs, stores & retailers measured) & speed (Reducing 80% the delay of the data).• Conducted competitor research to detect more than 50 new product launches and analyze their portfolio strategy, influencing company’s portfolio, pricing, and innovation decisions. Developed a new Competitive Intelligence report, broadly sharing a monthly summary of findings and recommendations.The strong results I achieved in my first year enabled me to make a career change to Marketing, based on my interests and career expectations.
Juan Martin Vazquez Skills
Juan Martin Vazquez Education Details
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ReforgeProduct Management | Product Marketing | Growth -
Universidad Tecnológica NacionalIndustrial Engineering
Frequently Asked Questions about Juan Martin Vazquez
What company does Juan Martin Vazquez work for?
Juan Martin Vazquez works for Airbnb
What is Juan Martin Vazquez's role at the current company?
Juan Martin Vazquez's current role is Product Marketing Director | GTM Strategy | Messaging & Positioning | Digital Marketing | eCommerce | Reforge'23 | ex P&G.
What schools did Juan Martin Vazquez attend?
Juan Martin Vazquez attended Reforge, Universidad Tecnológica Nacional.
What are some of Juan Martin Vazquez's interests?
Juan Martin Vazquez has interest in Business Strategy, Management, Brand Building, Marketing Strategy.
What skills is Juan Martin Vazquez known for?
Juan Martin Vazquez has skills like Revenue Management, Competitive Intelligence, Financial Analysis, Business Analysis, Business Strategy, Pricing Strategy, English, Microsoft Excel, Sap, Powerpoint, Microsoft Word, Teamwork.
Who are Juan Martin Vazquez's colleagues?
Juan Martin Vazquez's colleagues are 中川恵, Lind I, Kyle Lee, Leiver Hernandez, بلبول بلبول, Mario Luiz, Monika Yadav.
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