Juan Becerra Email and Phone Number
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Enthusiastic senior manager with over 15 years of experience, a proven track record of leading top sportswear brands to outstanding sales growth and profitability. With experience at SLA Corp, Under Armour, and Adidas, I have spearheaded strategic initiatives that achieved impressive results, such as exceeding USD$100 million in annual sales. Skilled in strategic planning, brand management, and marketing.
Ib Group
View- Website:
- ibgp.com.mx
- Employees:
- 251
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Director Comercial Whs - Champion And Hurley MexicoIb GroupBogotá, Bogota, Co
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General Manager ColombiaSla Corp May 2022 - Jun 2024Bogotá- Led SLA Corp in Colombia, managing Nike, Converse, Sportline, and Kicks stores, achieving annual sales exceeding USD$100 million. - Crafted and executed comprehensive short, medium, and long-term strategies, leading to a remarkable 40% growth in annual sales over a span of two years. - Achieved 10% EBITDA in the first year and over 12% in the second year by enhancing team collaboration among 80 admins and 520 operational staff across 95 stores nationwide. - Managed and oversaw the overall business functions, including finance, HR, marketing, customer service, e-commerce, supply chain management, and sales. -
Sr. Manager Sales - Commercial Head Of Colombia/Country LeadUnder Armour Jan 2020 - May 2022Bogotá- Directed the Under Armour business in Colombia, overseeing profitability, commercial and brand strategy, product sales, and client and franchisee portfolio management. Successfully launched five UA Brand House stores with the franchisee and e-commerce platform, resulting in USD 5 million in sales during the inaugural year of operations- Co-led the subsidiary's expansion plan since its establishment in 2018, elevating the brand to rank second or third in sales among key clients in the sports retail industry nationwide. Achieved annual sales of USD 20 million within four years of operation- Demonstrated strong entrepreneurial acumen by orchestrating multifaceted operations profitably in the first year, leading to sustained growth and success. -
Marketing Manager ColombiaUnder Armour May 2018 - Jan 2020Bogotá- Guided the brand activation plans with a strong focus on brand experience, media, and digital sales channels, significantly enhancing brand visibility nationwide. Achieved a sales increase of over 600% in the brand's first year of operation in the country- Reorganized and structured the marketing department, optimizing product strategy, pricing, segmentation, and branding. Resulted in double-digit market share growth within a year
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Manager Bu Ctc Adidas Originals, Action Sports & Core FtwAdidas Jan 2017 - Apr 2018Bogotá- Implemented a new pricing strategy, product range, and margins, boosting pre-sales with retail and wholesale clients by 20%. This led to achieving net sales of US$60 million despite a 10% decline in local consumption due to macroeconomic challenges.- Successfully executed seasonal footwear product launch campaigns by collaborating with marketing and logistics teams, resulting in more than a 20% increase in sales within a single month -
Brand Communications ManagerAdidas Oct 2015 - Jan 2017Bogotá- Spearheaded a team of four and coordinated six interdisciplinary agencies to develop and implement a brand strategy, utilizing impactful mediums, digital platforms, and influencer and athlete-driven content generation. Surpassed NIKE in 2016 with a Net Promoter Score (NPS) exceeding 77 points, a 13-point advantage.
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Brand Manager EnergizerEnergizer Holdings Mar 2013 - Sep 2015Bogotá- Headed brand strategy, guaranteeing profitability and enhancing both volume and value share by 5%. Implemented cost-effective marketing initiatives that resulted in a 10% increase in brand awareness. -
Brand Coordinator Pony MaltaBavaria Colombia Oct 2009 - Mar 2013Bogotá- Directed consumer loyalty strategy and sales achievement through comprehensive 360 campaigns, integrating ATL and BTL channels for targeted consumer segments. -
Manager TraineeParkdale Mills, Inc. Jun 2006 - Sep 2009Charlotte, Carolina Del Norte, Estados Unidos + San Pedro Sula, Honduras• I developed key leadership and management skills while completing the manager training program at a leading cotton yarn production company.• I contributed to operational success at a prominent cotton yarn company during my training as a manager, gaining valuable experience in the textile production sector in Charlotte, North Carolina, and San Pedro Sula, Honduras.
Juan Becerra Skills
Juan Becerra Education Details
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3.5/4
Frequently Asked Questions about Juan Becerra
What company does Juan Becerra work for?
Juan Becerra works for Ib Group
What is Juan Becerra's role at the current company?
Juan Becerra's current role is Director Comercial WHS - Champion and Hurley Mexico.
What is Juan Becerra's email address?
Juan Becerra's email address is ju****@****msn.com
What is Juan Becerra's direct phone number?
Juan Becerra's direct phone number is +5731030*****
What schools did Juan Becerra attend?
Juan Becerra attended Clark University.
What are some of Juan Becerra's interests?
Juan Becerra has interest in Environment, Education, Children.
What skills is Juan Becerra known for?
Juan Becerra has skills like Brand Management, Marketing Strategy, Marketing Management, Customer Insight, Market Research, Market Analysis, Estrategia De Mercadotecnia, Consumer Products, Management, Competitive Analysis, Mercadotecnia, Productos De Consumo.
Who are Juan Becerra's colleagues?
Juan Becerra's colleagues are Juan Antonio Carrión Alvarez, Ерболат Салимжанов, Marco Enriquez, Ana Torres González, Pamela Pacheco, Veronica Serrano, Elizabeth Garcia Cuellar.
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