- Assist and provide resources to sales team- Perform keyword research to determine what primary keywords to rank for based on target audience - Report weekly on website traffic and lead acquisition.- Creating weekly, monthly and quarterly reports & charts by extracting data from in-house databases using a variety of data modeling - Excel & Google Data Studio.- Regular market and industry analysis outside of digital trends to aid in potential forecasting and to leverage into real-time marketing strategies - Develop and maintain separate tracking and performance reports for executive monthly health reviews- Work closely with Digital Media Director and website design & development teams during every phase of new site creation and planning. - Providing analysis and recommendations from site heat mapping and analytical traffic models, content suggestions and on-page element optimizations to name a few.- Collaborate with internal account management teams to ensure maximum level of alignment with client objectives and business goals monthly and quarterly.

- Search, Display, Video, FB/IG, Linkedin, Pinterest, Native/Sponsored Content- Provided daily monitoring, goal tracking, & optimization of campaigns- KPI monitoring & conversion tracking using Google Analytics & other tools- Grew brands' overall online presence- Crafted & implemented successful organic social media strategies for various brands- UX/UI tracking & testing through Google Analytics/GTA for WordPress built sites- Managed digital assets including generating user-generated content

- Responsible for the paid search strategy, planning, campaign creation, execution and maintenance for the following clients: Governor’s Office of Youth, Family and Faith, Truly Nolen, PacifiCorp, Citizens Clean Election Committee, and Census iCount2020.- Tasked to develop and launch ongoing team development training. - Routinely evaluated proposals and tested the platforms of potential vendors focused on results.- Developed and launched Budget Tracker tool for paid media team.- Managed vendor relationships, including Google and Facebook.- Managed freelancer relationship, including two paid search freelancers

- Constantly improve account performance through seasoned optimization methods, PPC best practices and an in-depth understanding of the digital ecosystem.- Tasked with ensuring the fulfillment of clients full budget potential, while maintaining positive ROI and increasing profitability.- Responsible for producing and tracking conversions, across all channels that potentially originate from digital, at the lowest possible Cost-Per-Acquisition- Manage a portfolio exceeding $300,000.00 of monthly advertising spend.

- Specialize in high-profile PPC/SEM creation, long-term account management and ongoing optimizations across the three major search advertising platforms: Google, Bing & Yahoo.- Constantly improved account performance through seasoned optimization methods, PPC best practices and an in-depth understanding of the digital ecosystem.- Ensuring the fulfillment of a client’s full budget potential, while maintaining positive ROI and increasing profitability.- Managed vendor relationships, including Google, Bing, and Facebook.- Responsible for increasing leads for clients by coordinating programmatic ad buys through 3rd party vendors, organizing creative and consolidating billing. I also provided campaign reporting and assisted in communicating results to the client.

- Specialize in T1 Level PPC/SEM account creation & management- Manage a book of business of 50+ clients ranging in total budgets of $7500 & up./- Manage a total Monthly Ad Spend over 250k- Contribute to the creation of tools utilized in managing PPC/SEM projects- Contribute to the improve of processes for optimal PPC/SEM campaign management

- Specialize in PPC/SEM account creation & management- Utilize Kenshoo for multi-channel account management- Improve account performance through seasoned optimization methods & PPC best practices- Tasked with ensuring the fulfillment of client’s budget with a positive return- Tasked with producing & tracking leads at a low CPL- Manage a book of business of 300+ clients ranging in total monthly budgets of $650 - $4500- Manage a total Monthly Ad Spend over 300k- Executed Search, Display, PLA & Remarketing campaigns to exceed client set goals

- Act as Client's point-of-contact for 50+ digital marketing and advertising agencies across NA. - Support advertising agencies in new account acquisition, and team development.- Analyze PPC & Analytics data

- Created and optimized pay-per-click (PPC) digital advertising campaigns for SMBs across the North America- Executed Search, Display, Video, PLA & Remarketing campaigns to exceed client set goals.- Handled the task of interpreting analytical adwords data and provided clients with custom tailored and strategic marketing solution.- Advised SMB client on Client’s best practices in regards to the management of their marketing initiative. - Composed help documents and walkthroughs to increase productivity & effectiveness of ISAM team

- Advertising and marketing consultant to SMB across North America.- Google Advertising Fundamentals & Search Advertising Advanced Certification April 2012