Liderar proyectos de equipos de 9 personas, siendo responsable de la estrategia integral de eventos e implementación de los patrocinios globales en Banco Santander, orientada a fortalecer la marca, mejorar la lealtad de los clientes y optimizar la visibilidad del banco a nivel nacional mediante la ejecución de iniciativas innovadoras y estratégicas.

Seleccionado para la Red de Mentores de la UDD Ventures, encargado de asesorar y acompañar a emprendedores y pymes ganadores de CORFO y otros, para ayudar a potenciar sus empresas desde el Marketing. Participé en la mesa de Speed Mentoring de la Feria “Emprende Tu Mente” 2023.

• In charge of the advertising department, ensuring the brand strategy of all the accounts.• Monitor day to day actions and propose ways for the long- term strategy• Clients: Cencosud Shopping Center (one of the biggest retailers in Chile): Costanera Center, Alto Las Condes, Portal (8 shopping centers throughout Chile) / Sky Costanera (tallest sky view in Latin America) / Paris (one the major retailers in Chile) electronic and decoration catalogues / Italmod (national fashion retail group): iO, ASH, MaGriffe / Santiago Stock Exchange / 3M. Total 10 clients.• Creating strategies for maintaining customers and finding new customers.• Head of the account team (5 people) and supervising more than 20 people in different projects with the clients mentioned before• Company business management• Emblematic cases:o Italmod: Re launch of the communicational strategy of their three brands. First television ad for iO and ASH.o Alto Las Condes: Breast cancer case. Brand activation for the awareness of breast cancer in women. With more than 500 thousand views on Facebook, this case saved three lives. o Paris: Integrating creative campaigns with retail catalogues.o Sky Costanera: Launch of the highest view point in South Americao Costanera Center: Re launch of the brand communication, including new brand identity in all the touch points of the brand.Prime objectives Loyalty of current customers, diversifying the customer base for the advertising department. Development and implementation of strategies for each of the brands. Delivering excellence in service

• Head of the biggest accounts in the company. In charge of a team of 4 people.• Clients: PepsiCo, PlayStation, Sony, Jägermeister, Hedrick’s, Flor the Caña Rum, Hawaiian Tropic, Banana Boat and Playtex.• Management of the marketing budget through an annual plan of the clients.• Creating strategies for the maintenance of clients and gaining new ones.• Increasing sales of the company• Company and client business management • Emblematic caseso PlayStation: Launch of the first Planet Play in Casino Monticelloo Sony: Management of the major products through an annual plano Desa: Management of Hendricks’s, Jägermeister and Flor de Caña Rum through an annual plano PepsiCo: Summer actions with Lays that generated an increase of 20% in sales.o Hawaiian Tropic: National launch of the new product Hawaiian Tropic Silk Hydration, generating an increase of 6% in sales.o Banana Boat: First trial point oriented to runners where they could protect themselves from the sun.Prime objectives Costumer loyalty and maintenance of current clients, Increase in sales, strategic and creative proposals for current and new clients. Search of business opportunities.

Incorporar nuevos clientes al área de cuentas y el manejo de estas a nivel ejecutivo y producción. Producción de eventos y creación de activaciones BTL.

Professional internship and project consultant