Actualmente me desempeño como gerente comercial, a cargo del equipo de ventas, asistencia técnica, repuestos y administración de ventas. El mayor desafío es generar una transformación organizacional que nos permita lograr un crecimiento sólido y sostenible.

Responsible for the Commercial Strategy's design and implementation. P&L compliance. - The main challenge was to achieve sustainable business growth, based on a competitive and profitable value proposition for the company and the dealer net; whose premise was to seek "customer satisfaction".- We elaborated a Marketing Plan that contemplated the renewal of the tractor's product line, with a cutting-edge design, a wide range of powers and a superior technological package.- This plan also included the launch of other product lines such as: Harvesters, Fertilizers, Forage Equipment and Sprayers; which allowed us to diversify and expand our customer base.- We carried out a plan of "product presentations and field demonstrations" in the main towns of the country, reaching more than 3,500 farmers, with excellent results.- We developed an "omni-channel communication plan" that included an advertising campaign in: social networks, graphic media, TV, radio and promotional in POS, which allowed us to strengthen the knowledge and repositioning of Challenger and Valtra brands.- We started a "digital transformation process" that meant great support for the commercial area, generating a very good impact on the sales force.- In collaboration with a Regional managers team, I led a network of 35 dealerships that allowed us to triple our turnover within 4 years.- We implemented a "training program" with the Austral University of Rosario, which included +22 dealers in sales techniques, CRM (Salesforce) and social networks.- Relationship with strategic clients and key entities in the sector: Aapresid, INTA, Crea, Cooperatives and Chambers of Contractors.

Responsible for Sales strategy and Marketing plan execution. - I led the commercial team, favoring a positive work environment adhering to the new organizational culture of the company. - I worked in the "development of the Commercial Policy, elaborating norms and procedures, in accordance with the corporate guidelines.- In conjunction with the Technical Assistance area, field work was carried out to ensure "Customer Satisfaction" with a concept of "machine not stopped". - Product launch: Valtra Tractors Generation II, achieving 20% ​​+ turnover growth. - With the support of the financial area, we closed financing agreements with the main private and state banks, which allowed us to increase sales +15%.- Multi-sector project participation, in order to design a line of tractors to compete in the low power segment, achieving a +35% market share.

Agricultural and forestry machinery company, of Finnish origin, which in late 2004 sold the agricultural and the motors business to the AGCO group.Responsible for the commercial management in Argentina. Planning, execution and control of the Sales Budget. Quarterly Forecast. Analysis of Economic & Financial Results. Sales, Billing and Logistics Administration. Dealership Network Development. - Strategic alliance with leading brands (Monsanto, Claas, Cestari, Bertini and Galicia Bank) that, through various technical sessions in the field "UEDAPS", allowed us to position Valtra as one of the leading brands in the market (2003 -2005).

International logistics company, based in Miami-Fl. USA, which provides a comprehensive solution. Responsible for the commercial management's development. Detect and develop new business opportunities, based on a "consultative sales" strategy. Generate presentation meetings, training and permanent advice to clients.Commerce's Chambers and Companies Consortiums networking.

French company, leader in the segment of hard cheeses and specialties. Responsible for the marketing strategy and for the action plans implementation. Advertising and promotion. Launch and Product development.* Fractional products development, allowing entry into major supermarket and self-service chains, achieving an increase in sales 20%+.* Development of specialized distributors that allowed us to increase coverage + 40%

Responsible Regional Business in Brazil, Colombia and Perú, developing Distributors in each country. Negotiate contractual and commercial terms and conditions. Design Sales and Marketing initiatives . Support local events and tradeshows.

Marketing Plan Development. Product, Advertising and Price Strategy. Distributor Development. Action plans focused on trade marketing.• Achieve 125%+ product penetration from a comprehensive marketing plan.

Develop and execute Marketing strategy. Launching new product line (sunflower, olive, corn and grapes packaged edible oils) “Cocinero” brand. Market research. Product development. Packaging Development and Logo’s re-styling (Avalos & Bourse Agency). Advertising campaign.• "Cocinero" Brand image repositioning: modernity, healthiness and sophistication.

Executes marketing initiatives plans and implements annual Budget. Direct Marketing and promotion activities. Development of new distributors. Generate sales forecasts that allow to program the production plan. Analysis and control of the operational plan. Monitoring of prices and profit margin. Generate monthly sales reports

Reporting to the Marketing Director.Implement marketing actions with supporting sales area, achieving an increase of + 15% in sales. Build alliances with banks. Develop Advertising campaigns. Product Development.

Family Metallurgical Company, dedicated to the manufacture and selling of press filters.Reporting directly to the President's Company.Responsible for administration, accounting and finance management. Tax settlement. Financial planning. Banks. Human resources management.

Reporting to the Commercial Director.