With a strong foundation in marketing communications and advertising management, Meta has been my proving ground for over six years. Specializing in identity-based, data-driven marketing, I have honed my skills in media planning, branding strategy, and leveraging analytics for impactful business results. Our team collaborates to unlock client investments and drive key performance metrics, ensuring success stories like the Doritos campaign, which significantly lifted purchase intent.As a certified professional in both creative strategy, media planning, buying, and marketing science, my approach is rooted in a consultative and customer-centric mindset. Working alongside cross-functional partners, we've structured strategic initiatives that resonate in the LATAM market. My drive for innovation is matched by a commitment to measurable outcomes and a passion for fostering enduring client relationships.