I partner with NURTURE& to design and implement operational processes that align with strategic revenue and profitability goals. By refining workflows and optimizing resource allocation, I support the company in reaching its growth potential in the competitive U.S. children’s furniture market.

At ULTRABOX, I led operations across four countries, driving revenue growth and optimizing processes to increase profitability. My leadership focused on strategic market expansion and operational efficiency, delivering substantial results:• Grew revenues by +182% and profitability by +325% in Ecuador through a targeted sales strategy.• Increased cash flow efficiency in Costa Rica, achieving a 3X revenue increase and transforming a six- year negative margin into a net margin >10%.• Reduced operational costs by -30% and improved productivity by +40% in Colombia through process automation.• Achieved +15% warehouse utilization efficiency and a 50% reduction in pick & pack time.

At INTCOMEX, I led the digital sales strategy across multiple Latin American markets, including Mexico, Chile, and Colombia. My focus was on building digital sales channels and negotiating key B2B partnerships:• Drove a 220% increase in project portfolio through strategic negotiations with key clients.• Increased market penetration by over 35%, aligning operations with a 5x revenue growth.

At Adidas, I led omnichannel merchandising strategies, driving growth across eCommerce, standalone stores, and franchise channels in Colombia:• Boosted sales by +32% and improved gross margins by 9 points through a focused omnichannel strategy.• Implemented pricing and assortment plans that increased eCommerce revenue by 1.5X and improved conversion rates.

At Falabella, I developed cross-functional strategies that transformed the company’s digital presence and operational efficiency:• Spearheaded SEO and SEM initiatives, driving a 30% increase in organic traffic and improving customer acquisition costs.• Negotiated supplier terms that resulted in a 12-point improvement in gross margins.• Improved inventory turnover by +35%, reducing overstock by over 50%.