Juan Páramo Email & Phone Number

Madrid Area, Spain

Madrid Area, Spain

“Energizing Green Equity”As the global power industry shifts toward a clean, smart, mobile and distributed energy ecosystem known as the Energy Cloud, Energy Efficiency is becoming a mainstream core strategic element to help meet national energy sufficiency requirements.At Greenward Partners we have the vision of transforming a global problem into an opportunity, leveraging all sort of buildings as Energy Efficiency fuel generation assets, actually the largest and cheaper source… Show more “Energizing Green Equity”As the global power industry shifts toward a clean, smart, mobile and distributed energy ecosystem known as the Energy Cloud, Energy Efficiency is becoming a mainstream core strategic element to help meet national energy sufficiency requirements.At Greenward Partners we have the vision of transforming a global problem into an opportunity, leveraging all sort of buildings as Energy Efficiency fuel generation assets, actually the largest and cheaper source of energy in the planet, empowering prosumers and unlocking value beyond the electron…what we call Energizing Green Equity.Greenward Partners will seize the potential of a transformative energy landscape offering all sorts of consulting, finance, turn-key solutions and new metered energy savings structures and markets.We AIM to unleash the greatest climate, social and economic Impact :Advocacy: informing, educating and lobbying for policies and best practices which have proven the greatest results for all stakeholders around all sectors, technologies and geographies.Investment: Advising, promoting and managing specialized energy efficiency funds, PPP coinvestment schemes, Green Bank´s, wharehousing bank credit facilities, PACE type financing, Green Bond securitizations…through structured solutions designed to deliver to owners the greatest share of net positive cash flows and net operating income, while monetizing energy savings and matching the life cycle of the correspondent retrofit solutions.Measurement: assuring adscription to the latest and most robust protocols and international standards in all the projects from energy audit, assessment of savings, execution and verify&monitoring phases, leveraging bespoke cloud metering software, Blockchain and AI solutions.. thus promoting resilience, transparency and professionalism along the whole ecosystem of preferred partners and contractors. Show less

Madrid Area, Spain

Served as president of the Tobacco Roundtable (Mesa del Tabaco) and general manager of the Tobacco National Manufacturers Association (Adelta), addressing and advocating industry concerns regarding regulation and leveraging awareness about role of tobacco sector in Spanish economy. • Represented interests of 50,000 workers in the tobacco sector, which accounted for 5% of total tax collection in Spain, or the fifth-largest tax contributor.• Built public conversation about tobacco to… Show more Served as president of the Tobacco Roundtable (Mesa del Tabaco) and general manager of the Tobacco National Manufacturers Association (Adelta), addressing and advocating industry concerns regarding regulation and leveraging awareness about role of tobacco sector in Spanish economy. • Represented interests of 50,000 workers in the tobacco sector, which accounted for 5% of total tax collection in Spain, or the fifth-largest tax contributor.• Built public conversation about tobacco to communicate its positive role in Spanish economy as job creator and wealth producer; organization serves as the industry voice of the tobacco sector, nationally. Show less

Madrid Area, Spain

The Commissioner for the Tobacco Market (CMT) is the autonomous body created by Law 13/1998, under the Ministry of Finance, competent to safeguard the neutrality and free competition of the tobacco market throughout the national territory through its regulatory and surveillance functions, ensure compliance of market operators with all regulatory regulations through its powers of control, inspection and sanction, as well as administer and supervise the State Tobacco and Doorbell Expenditure… Show more The Commissioner for the Tobacco Market (CMT) is the autonomous body created by Law 13/1998, under the Ministry of Finance, competent to safeguard the neutrality and free competition of the tobacco market throughout the national territory through its regulatory and surveillance functions, ensure compliance of market operators with all regulatory regulations through its powers of control, inspection and sanction, as well as administer and supervise the State Tobacco and Doorbell Expenditure Network and act as an interlocution body with market operators. Show less

Madrid Area, Spain

Managed 14-member team, directing marketing, sales, and market management groups. Implemented new consumer-focused strategy for Swiss multinational company in long-haul premium travel. • Opened two flagship locations in Barcelona and Madrid, as well as two premium stores, after launching retail business expansion plan.• Drove design and delivery of new corporate brand image in alignment with company mission.• Developed and instituted new online strategy comprised of CRM… Show more Managed 14-member team, directing marketing, sales, and market management groups. Implemented new consumer-focused strategy for Swiss multinational company in long-haul premium travel. • Opened two flagship locations in Barcelona and Madrid, as well as two premium stores, after launching retail business expansion plan.• Drove design and delivery of new corporate brand image in alignment with company mission.• Developed and instituted new online strategy comprised of CRM, e-commerce, and website (from no presence in Internet to 12.5% of sales coming through web quotations).• Conceptualized and implemented fresh consumer strategies and related product adaptations. New catalogue strategy focus on quality and experience travel while sale products were newly characterized so no to affect rest of product portfolio image: a new Kuoni Value product category was launch aimed to more price conscious consumer that accounted for nearly 9% of sales without affecting the rest of product portfolio. Show less

Madrid Area, Spain

Oversaw client portfolio of major brands and companies for leading advertising and marketing agency. Delivered multichannel strategies, including online and relational marketing, social media optimization, and IPTV. • Translated brands’ traditional marketing strategies into fresh, digital media.• Established REM as first advertising agency partner of Asprima, leading Madrid real estate developers’ association.• Managed dynamic client portfolio, including: - BTOB: Samsung… Show more Oversaw client portfolio of major brands and companies for leading advertising and marketing agency. Delivered multichannel strategies, including online and relational marketing, social media optimization, and IPTV. • Translated brands’ traditional marketing strategies into fresh, digital media.• Established REM as first advertising agency partner of Asprima, leading Madrid real estate developers’ association.• Managed dynamic client portfolio, including: - BTOB: Samsung, Carrefour, MTV, Uno de 50, Clickseguros, and Verdecora. - REM: Martinsa-Fadesa, Reyel Urbis, Grupo Lar, Iurbentia, Bigeco, Inbisa, and Espais. Show less

Madrid Area, Spain

Founded and oversaw new fast-casual Mediterranean cuisine franchise concept. Hired and managed 6 core team members, indirectly supervising workforce of 6 franchises, franchisees and employees. Developed business plans and administered operations.• Opened nine locations and received 900+ applications from interested franchisees, nationally and internationally.• Launched first restaurant in June 2004, achieving gross revenues of €3M by FY 2006.• Garnered national media coverage in… Show more Founded and oversaw new fast-casual Mediterranean cuisine franchise concept. Hired and managed 6 core team members, indirectly supervising workforce of 6 franchises, franchisees and employees. Developed business plans and administered operations.• Opened nine locations and received 900+ applications from interested franchisees, nationally and internationally.• Launched first restaurant in June 2004, achieving gross revenues of €3M by FY 2006.• Garnered national media coverage in major outlets after initiating PR plan, producing 2100% ROI.• Won multiple awards and distinctions, including “Young Entrepreneur of Madrid, 2004,” Spain Young Entrepreneurs’ Association; “Best Franchise of Recent Creation Award,” Franquicias Hoy magazine; and “Hot Concept – Spain” designation, Restauration News magazine. Show less

Madrid Area, Spain

Headed marketing and sales function in startup company focused on B2C and B2B automotive services, including purchase, insurance, financing, rentals, professional services, and industry news. Developed strategy and hired 13-member sales and marketing team.• Cultivated 1,200-car dealer B2B client network, accounting for 2,500+ OEM spare parts exchanged per month. • Launched new automotive portal with ATL mass media advertising and public relations campaigns, accomplishing #2 position in… Show more Headed marketing and sales function in startup company focused on B2C and B2B automotive services, including purchase, insurance, financing, rentals, professional services, and industry news. Developed strategy and hired 13-member sales and marketing team.• Cultivated 1,200-car dealer B2B client network, accounting for 2,500+ OEM spare parts exchanged per month. • Launched new automotive portal with ATL mass media advertising and public relations campaigns, accomplishing #2 position in online automotive category for page views and number of registered users. Show less

Madrid Area, Spain

As Group Brand Manager Spain and Portugal, held global brand group P&L responsibilities and directed all facets of the brand portfolio marketing strategies: new launches, media and communication strategies. Managed a Marketing staff of 8 persons.

As MIMOSIN Brand Manager, was responsible for the leading brand in the softeners’ category in the Spanish Market. I was member of the European Softeners Brand Group in charge of the definition of category strategies at a European level.

Ps, Lobby & Advocacy

Mba, Business Administration, Marketing

Bachelor, Law