- Conducted extensive data analysis to identify key business trends and opportunities.- Collaborated with cross-functional teams to develop and implement data-driven strategies.- Oversaw the development and maintenance of complex BI dashboards and reports.- Successfully managed a team of BI analysts to deliver high-quality insights on time and within budget.- Implement security and data governance processes given the handling of a large volume of sensitive information.- Client fronting to meet objectives by implementing process guidelines and improvements.

- Oversaw the creation and maintenance of intuitive dashboards and visualizations that effectively communicated complex data insights to senior leadership.- Led a team of analysts conducting thorough analyses of large datasets to identify trends and inform strategic decision-making.- Implemented rigorous quality control measures to ensure the accuracy and reliability of data in all analyses and reporting.- Create and validate data connection through a data warehouse (Big Query - AWS), and visualize data on Looker Pro and Looker Studio.

- Created detailed reports and visualizations using data analytics software, presenting insights to the BBVA team on account usage and performance. - Conducted A/B testing on account features and promotions, measuring the impact on customer behavior and identifying opportunities for improvement. - Collaborated with cross-functional teams to integrate data insights into product development, resulting in increased customer engagement and satisfaction. - Analyzed customer data for BBVA products using statistical tools and techniques, identifying trends and patterns in account behavior. - Consolidated cross-channel data to analyze customer behavior across different media channels and create an attribution model to determine the best media to use for each campaign objective.

- Assisted in conducting market research by collecting data and analyzing trends. - Collaborated with team members to develop and implement new marketing strategies. - Participated in brainstorming sessions to generate creative ideas for ad campaigns. - Shadowed senior employees in various departments to comprehensively understand company operations and each area's needs.- Make predictive models related to the behavior of the advertising market and the correlation between ATL Media and Social Media channels.

Atender de forma personalizada al cliente. Observar y analizar la rotación del inventario y la mercancía. Acompañar, cotizar y revisar la correcta realización de arreglos, elaboraciones y productos a la venta. Controlar la calidad de la mercancía.