The way consumers are buying has changed drastically in the last years. But marketing has stayed the same. We provide a new approach on marketing, from market research all the way to sales marketing.This is what we can do for your business:• Activate marketing automation tools, fully integrated with sales and CRM systems, to deliver maximum value at every consumer touchpoint. • Analyze marketing data to turn information into intelligence and intelligence into action. • Connect actions to outcomes. • Create advanced buyer-persona profiles that serve as the foundation for highly personalized inbound marketing campaigns. • Design marketing strategies around content consumption and buying patterns across multiple screens— including tablets, personal computers, and smartphones. • Devise brand content calendars to match publishing schedules to buyer personas, web search trends, business milestones, and priority campaigns. • Envision content, mobile apps, and online tools that create value for customers. • Leverage advanced CMS technology to dynamically alter website copy and calls to action at an individual visitor level. • Measure ROI by marketing channel to enable more sophisticated resource allocation. • Personalize communications to speak to specific needs, pain points, and behavioral triggers. • Prioritize and segment contact databases.• Take a full-funnel approach, constructing marketing campaigns designed to achieve specific and measurable goals at every stage of the sales process. * Stay immersed in marketing technology, trends, and social networks.

Supervise and direct the workflow of marketing, advertising and public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications. Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding and corporate identity across marketing and public relations channels.Develop and refine marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients. Direct market analysis and research to identify trends and opportunities.Create, implement and oversee communications programs, be it internal or external, that effectively describe and promote the organization and its products and services.Plan and execute internal and external communications strategies including:Monthly newslettersSocial Media ManagementHuman Resources communicationsDesign, execute and maintain company websiteContent creationLanding page optimizationCRO (Conversion Rate Optimization)SEO (Search Engine Optimization)SEM (Search Engine Marketing)Research and implement new technologies to improve processesInternal communication - SlackEmail Marketing - MailchimpProject Management - TeamWorkContent Management System - SquarespaceCRM - HubSpotAid in the preparation of presentations and/or speeches geared toward stakeholders.

• Designed and managed a website redesign improving conversion rate, higher lead generation, and more efficient email marketing.• SEM strategies.• Maintain, update, and plan organization’s website functionality and content.• Develop e-business strategies in order to generate sales growth – Created a custom sales funnel for the business, which helped the team to make better marketing and content creation decisions.• Execute e-mail marketing programs and ensure effective results – Improved open rate by 80% and click rate by 70%• Analyze and continuously optimize transactional e-mail templates through A/B testing.• Create and optimize landing pages on our websites to support marketing campaigns.• Track and analyze website and social media analytics.• Search Engine Optimization.• Collaborate with sales and marketing department to drive the best customer experience.• Business intelligence reporting, creating and supporting KPI’s• Manage E-Commerce platforms, from buyers journey to finance reporting.• Manage and maintain product listing and and functionality through recurring payment platformZUORA• Managed the creation of the Chaban Logistics Application. A custom built application in which weaccomplished the automation of the process of creating packing slips and uploading tracking numbers among others. Accomplishing a 50% reduction in time for product packing and fulfillment.• Continuous support to the IT department regarding data collection, reporting, purchasing decisions, and network management.

• Created the most successful online lead generation tool for the company, accomplishing more than 5,000 new leads in 1 day.• Managed PPC accounts• Created search engine ranking reports• Optimized website content on order to position the website in the first page of Google results for several keywords. • Created content repositories for social media management. – Was able to reduce time to post by 50%• Set up Google Analytics tracking campaigns – Was able to recognize what type of content was the best to drive traffic to website, making social media posting more efficient, and reducing bounce rate by 75%• Marketing department support• Development of marketing strategies• Website management• Online content creator.

• Marketing department support• Development of marketing strategies • Game day operations• Online content creator.

• Successfully opened 2 more locations in Cali, Colombia and Medellín, Colombia. • Designed and executed the company’s website.• Created a new business model in which the company grew their monthly revenue by 20%. • Development and execution of business plan focused on market expansion.• Set up Google Analytics tracking campaigns.• General management.• Managed a team of 9 people, including accounting, costumer service, and management.

• Development of business plan focused on brand reactivation.• Successfully opened 2 locations in Bogotá and secured suppliers contract for other 5 stores. • Developed and executed marketing plans, including email marketing and social media.• Designed and built website.• General management.