Responsible for the development and management of CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking.

Responsible for the planning and execution of marketing campaigns that support the growth initiatives of the association including lead generation, branding and market presence, customer relationship management and product launches.

Conduct Market ResearchResponsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Create a target audience and build campaigns and promotions aimed at this group of customers. Gather data by analyzing business reports and conducting surveys or focus groups. Managing a staff to gather this information, allowing me to focus solely on interpreting the data. Have an entire department dedicated to market research at my disposal.Implement Marketing StrategiesPlanning and implementing marketing strategies is another large part of my role. This may include creating or altering brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses. Assist in the creative portion of the process, but usually organize appropriate teams to perform each duty and then oversee their progress to ensure the strategies are successfully rolled out.Conduct Performance AnalysisAnalyze the marketing team and any other department teams I work with to establish whether or not all personnel are contributing to the marketing strategies and campaigns they are assigned to. Offer assistance and expertise to any staff who is struggling or falling behind. Analyze the campaigns to determine if they are successful or whether or not they may need modifications.