As Managing Director I´ve a dual role at GfK, I am responsible for the overall result of the GfK´s operation in Colombia. GfK is one of the most important companies in market research on a global basis. It belongs to the top big 5 groups worldwide and it is the fifth most important company in this industry in Colombia. on the other hand I´m in charge of leading Regional Direction for GfK operations from Venezuela, Ecuador, Central America & Caribbean

As general manager I am responsible for the overall result of the GfK´s operation in Venezuela. GfK is one of the most important companies in market research, it is the fifth most important company in this area in Venezuela.Proven track record:• Planned, designed and executed local sales strategies• Managed GfK Venezuela´s profitability by optimizing costs and improving sales volumes• Managed client relationships• Managed activities related to compliance with local legislation affecting all local operations• Managed human resources activities, which implies selection and evaluation of personnel, setting of individual goals, training, establishment of plans for career path and in general ensured overall compliance of local norms and regulations in this area• Managed the commercial team • Managed all internal processes by coordinating all activities carried out by the operative teams• Represented GfK Venezuela and formulated annual plans and strategies being responsible for conducting meetings to review those strategies on a quarterly basis with other representatives within the GfK group.

The Andean Manager Consumer Insights’ main role is to support the Company brands such as TANG, ROYAL, PHILADELPHIA, CHEEZ WHIZ, CLIGHT and MAYONESA KRAFT among others by leading market research projects for these brands in Venezuela, Colombia, Ecuador, Peru and Bolivia.Proven track record:• Managed Market Research Projects, which involves understanding the brand needs, creation of briefs, quotation processes with many suppliers, selection of the best proposal, checking and approval of questionnaires, fieldwork supervision, conduction of workshops to define parameters for different reports, offering guidelines to suppliers in order to guarantee the reports quality according to Kraft Foods Standards and elaboration of reports to be presented to the board of directors in Andean Region. • Managed Market Intelligence information as retail audit reports supplied by Nielsen, Household Panel supplied by Latin Panel, Brand Health Tracking supplied by Ipsos, as well as Product and Concept test, pre and post ad-test. Brand Value Tracking, among others.• Controlled key performance in the overall brand strategic planning process, leading Business Situation Analysis (BSA), identifying the Strategic Value Consumer (SVC), conducting many studies in order to test the feasibility to motivate the SVC as well as designing of Integrated Marketing Communication• Checked and validated the Brand DNA´s, this includes evaluation of the Benefit ladder, Brand Foundations, Brand Positioning, Brand Essence, Brand Assets, etc• Monitored the Strategic Brand Plan, determining building blocks, innovation ladder, which consists of setting the brand initiatives for the next 5 years, this require a clear understanding of the business• Managed Market Research Budget for Beverages, Cheeses and Groceries categories.

In charge of some Key Accounts mainly of Consumption and Services, fast moving consumer goods as well as Public Opinion (Political and social approaches)Proven track record:• Formulated sales and business plan in coordination with other company representatives• Controlled sales of market research projects• Collected market research needs from clients and translated this information into a Market research brief• Provided orientation about objectives of each project to the parts of the internal supply chain• Created and consolidated some clients as to strategic partners• Developed new product (active participation)• Executed and monitored proposals and quotations • Controlled every project under my responsibility, this involves activities such as: reviewing questionnaires, fieldwork supervision, conducting pilot tests, checking and executing every delivery such as row frequencies, data base, executive summaries and full reports.• Provided client services for international customers or requests.• Registered and tracked performance indicators in order to feed back the business plan (hit rate of proposals, trial and repeat from clients, etc.)• Developed the career path of people under my responsibility.

In this position I could earn substantial experience in projects from different sectors as financial, tobacco, energy, consumer goods and services, etc.Proven track record:• Executed Market Research proposals and quotations• Collected market research needs from clients and translated this information into a Market research brief• Executed questionnaires, supervised fieldwork, conducted pilot test, checked and executed every delivery as row frequencies, data base, prepared executive summaries and full reports• Conducted focus groups and executed the analysis and report• Measured in real time the impact generated by advertising, speeches, etc. I was the person responsible for the studies developed under APA 21 methodology (Audiovisual perceptor analyzer) I was the only person responsible since I knew how to handle the software and the equipment• Supervised day-to-day activities that the team I supervised had to carry out.