Juan Ramon Rodriguez Hernandez Email & Phone Number

Madrid

INRED es Grupo de Agencias de Publicidad y Comunicación de orientación multidisciplinar con 16 sedes en la península (A Coruña, Bilbao, Barcelona, Palma de Mallorca, Madrid, Valladolid, Zamora, Valencia, Murcia, Málaga, Sevilla, Huelva, Granada, Mérida,Las Palmas y Lisboa) que te permite hacer campañas de cualquier tipo y ámbito, teniendo en cuenta los insights locales, adaptando con la máxima eficacia la estrategia global a la realidad local y regional. Cada una de nuestras sedes y sus profesionales, conocen perfectamente su terreno, consiguiendo no solo optimizar y abaratar costes siendo más rentables y eficaces sino también maximizar la identificación de la marca con los valores e identidades de cada territorio. En conjunto contamos con más de 600 profesionales expertos en todas las áreas y disciplinas. Somos sin duda una de las mayores sumas de talento publicitario y digital de España y PortugalPiensa en global y actúa en local. ¿Hablamos?

Madrid & Bilbao

We are a group of professionals with extensive and proven experience, capable of generating effective and measurable communication and marketing strategies. For organizations, companies, media and prescribers in general.Communication channels change, but the content generation strategy is one: "Your ability to influence."And the key: impact and involve the public that generates emotions through relevant consumption experiences.We handle all channels: digital, audiovisual, traditional, events ...We analyze in a practical way the real situation, we set ambitious but realistic objectives. We build lasting business relationships and improve the constant evolution of the business model for companies that really want to go further.

Madrid & Barcelona & Marbella

Yubiup is a sophisticated online tool that allows you to automate and program the purchase of off-line advertising spaces as if it were online inventory.Yubiup is a marketplace to plan and buy any offline advertising campaigns in real time easier and cheaper. Yubiup let any brand to manage the entire campaign in a simple way with competitive prices. No matter the size or budget, every offline advertising formats for every company and brands with a simple click.

Miembro del equipo fundacional del periódico y director comercial entre los años 2009 y 2015Asesor y consultor externo en aspectos de organización y producto comercial desde 2016 hasta el 2020Tras el impacto del Covid-19 para afrontar la grave crisis de ingresos, los principales accionistas de la compañía, a través del Consejo de Administración de Ecoprensa, editora de elEconomista, solicita mi regreso a la empresa como Director General de Negocio, para ayudar al nuevo Presidente a poner en marcha con carácter de urgencia, un proceso de re-organización interna y un plan de choque que permita paliar la situación. Me pongo así al frente de las Relaciones Institucionales, el área de Programática y Data , el área de Branded Content, el área de Eventos, y otras líneas de negocio. Desde mi cargo, reporto directamente al presidente-editor y establezco la estrategia comercial de la empresa con el objetivo de incrementar y diversificar los ingresos, poner en marcha nuevas iniciativas de negocio, así como la reorganización y gestión de todos los equipos comerciales de la compañía. Tras esta labor, al finalizar el primer semestre de 2021 la empresa ha regresado al beneficio, las ventas de publicidad han recuperado los niveles del 2019 (Nivel Prepandemia) se han instaurado nuevas líneas de ingresos y se ha integrado un equipo comercial nuevo, todo conforme a la misión solicitada por el Consejo de Administración. Al cierre de 2021 todos los objetivos inicialmente encomendado habían sido alcanzados.https://dircomfidencial.com/medios/el-economista-recupera-a-juan-ramon-rodriguez-como-su-nuevo-director-general-comercial-20201207-0402/

Madrid (Spain)

Prensa Ibérica Media S.L., parent company of Prensa Ibérica, has appointed Juan Ramón Rodríguez Commercial General Director of the group, a position with which he assumes responsibility for all advertising management, both local and national. The appointment is part of a broad restructuring aimed at enhancing the commercial action of the Iberian Press in all fields and all media, both printed and digital.In the field of national advertising, Juan Ramón will be responsible for coordinating the work of the national print advertising commercial team and the digital marketing team through the Digital Media Advertising Corporation, 100% owned by Prensa Ibérica.It also assumes the strategic coordination of the commercialization of local advertising, which occurs from each of the newspapers that make up the group, as well as the development of programmatic advertising marketing and the management of adservers.

Madrid (Spain)

Sales Director of the PRISA Group Radio Area. (SER Chain, 40 Main, DIAL Chain, M-80, Maxima FM, Yes-FM)Definition of the Commercial Strategy and Management of the Commercial TeamImplementation and execution of the commercial plan for the "Antenna" and "Digital"As well as the advertising negotiation strategyIncome generation through Advertising, Sponsorships, Events and other lines in development.Presentations to Advertisers and CustomersClosing negotiations with Media Centers and Advertising Agencies

Madrid (Spain)

Definition of the Commercial Strategy. Income generation through Advertising, Sponsorships, Training, Events and other lines in development.Definition of the commercial plan and the advertising negotiation strategy for the “On-Line Edition” and the “Printed Edition” of newspaper El Economista and elEconomista.esCreation and direction of the commercial team.Presentations to Advertisers and CustomersClosing negotiations with Media Centers and Advertising AgenciesOnline and Offline commercial product developmentEstablishment of objectives and budgets for sale of Advertising for the different product lines on the Internet and on Print

Madrid (Spain)

Establishment of objectives and budgets by negotiation.Definition of the negotiation strategy to implement.Profitability and margin analysis.Closing of negotiations by volume and establishment of purchase conditions with all media (Press, Magazines, Radio and Outdoor)Establishment of purchase guidelines for Companies: MEDIA PLANNING, ARENA and PROXIMIA.Analysis and monitoring of the evolution of the company's media mix for optimization.

Madrid (Spain)

Establishment of objectives and budgets for the sale of Advertising for the “On Line” version of the ABC Newspaper and 12 Regional Vocento Newspaper and their Vertical PortalsCreation and direction of the commercial team. Definition of the business plan and negotiation strategyPresentations to Advertisers and CustomersClosing negotiations with Media Centers and Advertising Agencies

Madrid (Spain)

Establishment of objectives and budgets for the sale of Advertising for the “Printed” version of the ABC Newspaper and 12 Regional Vocento Newspaper.Commercial team address. Definition of the business plan and negotiation strategyPresentations to Advertisers and CustomersClosing negotiations with Media Centers and Advertising Agencies

Madrid (Spain)

Establishment of objectives and budgets for the sale of Advertising for the “Printed” version of the ABC Newspaper and the BLANCO Y NEGRO supplementExpansion and management of the commercial team unifying under my direction the commercial departments of Local, National and Barcelona, which until now were separated.Definition of the business plan and negotiation strategy. Presentations to Advertisers and CustomersClosing negotiations with Media Centers and Advertising Agencies

Madrid (Spain)

Establishment of objectives and budgets for selling LOCAL Advertising for the Print version of theABC newspaper and its more than 30 special numbers.Organization and management of the commercial team and creating an additional network of free agentsDefinition of the business plan and negotiation strategyPresentations to Advertisers and CustomersClosing negotiations with LOCAL Advertising Agencies and real estate development

Madrid (Spain)

Establishment of objectives and budgets for the sale of REGIONAL Advertising for the Printed version of ABC and its 9 LOCAL EDITIONS: (Barcelona, Seville, Valencia, Alicante, Castilla y León, Córdoba, Galicia, Zaragoza, Toledo,). In this position, I launch the commercialization of the local edition of ABC in Valladolid, and the commercial delegations of ABC in Bilbao, and the Canary Islands.Organization and management of the commercial teamClosing negotiations with LOCAL Advertising Agencies and with the Public Administration

Avila (Spain)

Reorganization of the areas: commercial, sales, subscription and promotion.Realization of the Marketing PlanEstablishment of objectives and budgets for sale of NATIONAL and LOCAL AdvertisingOrganization and management of the commercial teamStart-up of a new line of specials and commercial supplements.Closing negotiations with Agencies

Madrid & Barcelona (Spain)

Public service agency for full servicesPlanning, design and execution of Direct Marketing campaignsPresentation to Clients and coordination of the account teamAnalysis of resultsManaged Customers: Ray-Ban, Caja de Madrid Corporation, Milupa, Airtel and Minolta.In this agency we get a Silver Lion for Ray-Ban at the Cannes Festival (Graphic Pieces Section)

Madrid & Barcelona (Spain)

Planning, design and execution of Direct Marketing campaignsPresentation to Clients and coordination of the account team. Analysis of resultsManaged Customers: Canal + and Canal Satellite Digital.

Segovia & Madrid (Spain)

Agency of Publicity and Public Relations of full services specialized in local markets.I carried out the strategic planning of a multitude of communication campaigns of different magnitude and extension. Also developing the work of Art, Design and Production Director.

Announcer in local disconnections until the dissolution of the station after the absorption by GRUPO PRISAat the end of 1995. During this period I carried out the realization of the Information Spaces in the Segovia delegation of this radio station.

Compra Programática, Data Y Claves Del Nuevo Entorno De Medios, Advertising & Internet

Master, Marketing Y Direccion Comercial

Licenciado, Publicidad Y Relaciones Publicas

Activities and Societies: Miembro Comite Promotor de numerosos congresos y exposiciones como: La 1ª, 2ª y 3ª SEMANA DE CINE PUBLICITARIO.

Licenciado En Ciencias De La Información. Colegio Universitario Domingo De Soto, Publicidad Y Relaciones Publicas

Colegio Universitario Domingo de Soto

Experto En Social Media., Whole Social

WholeSOCIAL nace con el objetivo de combinar la formación estratégica con la ejecución táctica sobre el paisaje mas completo posible de.

Internet Strategy, International Marketing, Programa De Especialización

Programa para desarrollar y acelerar la transformación digital de la compañía a través de un programa de formación especifico. Transmitir.

Metricas De Branded Content, International Marketing, Programa De Especialización

Programa formativo que tiene por objetivo trasladara las Direcciones Comerciales y de Marketing los principales conceptos y metodologí.

Titulo De Bachiller