As Founder and Campaign Manager, my achievements have been the following:1. Prospected and closed major clients in the Panamanian market, such as Grupo Shahani and Grupo Melo (Copama).2. Built a team of four employees reporting directly to me, consisting of a designer, community manager, creative and copywriter.3. Worked with international brands such as John Deere, Hyster and Tennant, adapting their brand books to the Panamanian market.4. Created digital campaigns from scratch, covering all phases of the marketing funnel (awareness, consideration, and conversion). Leadgen campaigns brought leads under $1.00, which was only achieved by 1% of marketers according to Facebook.5. Managed advertising budgets that exceeded $40,000 a year for Google and Facebook ads.6. Took on different roles in the company, including but not limited to: Sales Manager, General Manager, and Campaign Manager.Website and portfolio: juancupas.wixsite.com/flashmediag

Maximized revenue for 20+ HEINEKEN brands in Panama and the Caribbean using the 5 RM Pillars (Brand Portfolio Pricing, Pack Price Architecture, Mix Management, Promo Optimization and D&T Terms). This framework and a custom-made price elasticity tool were developed for Heineken by Boston Consulting Group.

Opened a health-focused juices/smoothies business using the Lean Startup methodology, which requires a fast product launch to get immediate feedback from customers.

1. Maximized Copa Airlines’ revenue in the NEARSAM markets (Ecuador, Peru and Venezuela) achieving record numbers in important metrics such as PRASM (Passenger Revenue per Available Seat Mile). This was done by overselling plane seats and optimizing their availability and price.2. Created multiple analyses, reports and business strategies for the Venezuelan market, which required special attention. I was awarded by the company CEO (Pedro Heilbron) for my results3. Trained new Revenue Management analysts

Maximized Copa Airlines’ revenue in the NEARSAM markets (Ecuador, Peru and Venezuela).

1. Kept track of overhead costs for the region (Latin America) using monthly reports that helped business units control their expenses2. Created new financial reports in excel which lowered processing time up to 80%3. Communicated effectively with business units, which helped maintain overhead costs below the goal