Juan Raul Herrera Email & Phone Number

Madrid, Es

Madrid Y Alrededores, España

HH Global is a tech-enabled, creative production and procurement partner that delivers big impact for big ideas across the globe. With +4,500 experts in every market and a thirty-year track record of success, we help the biggest brands on the planet achieve stronger, more sustainable growth. Across every channel. At the speed of modern business. With an unmatched supply chain, a growing suite of tech tools and data insights—we make our clients’ brilliant ideas unmissable… Show more HH Global is a tech-enabled, creative production and procurement partner that delivers big impact for big ideas across the globe. With +4,500 experts in every market and a thirty-year track record of success, we help the biggest brands on the planet achieve stronger, more sustainable growth. Across every channel. At the speed of modern business. With an unmatched supply chain, a growing suite of tech tools and data insights—we make our clients’ brilliant ideas unmissable everywhere Show less

Madrid, Comunidad De Madrid, España

Las Rozas De Madrid Area, Spain

• In charge of Opel's New Corsa 5 days internal launch event with more than 500 attendees (Reps, B2B and Media).• Coordinated the 12th edition of ALD Automotive's Ecomotion Tour, managing the concept, logistics, suppliers, presentations, signage and competition.• Supported the Seat scholarship programme BeSeat expansion to other Spain main cities.

Barcelona Y Alrededores, España

• Contribute in the strategic, creative, content generation and implementation of Aperol Spritz activations in Ibiza, Barcelona and Madrid, helping them to achieve over 48% sales increase. • Create, develop and deal with atrezzo, giveaway, furniture and props suppliers, helping AperolSpritz improve the budget expenses by 25%. • Coordinate Influencers trip for Ice Watch brand ambassadors to strength relationships and generating quality contents for more than 10 MM potential viewers… Show more • Contribute in the strategic, creative, content generation and implementation of Aperol Spritz activations in Ibiza, Barcelona and Madrid, helping them to achieve over 48% sales increase. • Create, develop and deal with atrezzo, giveaway, furniture and props suppliers, helping AperolSpritz improve the budget expenses by 25%. • Coordinate Influencers trip for Ice Watch brand ambassadors to strength relationships and generating quality contents for more than 10 MM potential viewers. • Support the company’s client portfolio growth by 50% through B2B strategies andcampaigns, prospecting techniques and proposals development for potential clients. Show less

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• Created marketing strategy, digital platforms, content generation, trade marketing presence and advertising campaigns, to launch Meat Town Store, exceeding by 300% forecasted sales in the first three months.• Helped MamaArepas to achieve 200% growth in distribution channels and 50% in online sales in three months, through content generation, email marketing campaigns and retail tasting strategy. • Content generation and management of multi segmented email marketing campaigns, by… Show more • Created marketing strategy, digital platforms, content generation, trade marketing presence and advertising campaigns, to launch Meat Town Store, exceeding by 300% forecasted sales in the first three months.• Helped MamaArepas to achieve 200% growth in distribution channels and 50% in online sales in three months, through content generation, email marketing campaigns and retail tasting strategy. • Content generation and management of multi segmented email marketing campaigns, by automation of more than 15,000 active subscribers.• Standardizes in store communication and operational procedures of Pepito’s Plaza restaurant to help them to become a franchise in 6 months period. Show less

Miami/Fort Lauderdale Area

• In charge of transforming the company from being a distributor of existing materials, to one of the most recognized design and manufacturing firms of exclusive promotional materials and point-of-sales solutions for the Tobacco and Liquor industry in Latin America.• Lead the design and development team for BAT’s $5 MM cigarette dispensers contract, manufacturing and delivering more than 25,000 units around Latin America.• Headed up 9 designers and 2 engineers located in Argentina… Show more • In charge of transforming the company from being a distributor of existing materials, to one of the most recognized design and manufacturing firms of exclusive promotional materials and point-of-sales solutions for the Tobacco and Liquor industry in Latin America.• Lead the design and development team for BAT’s $5 MM cigarette dispensers contract, manufacturing and delivering more than 25,000 units around Latin America.• Headed up 9 designers and 2 engineers located in Argentina, Miami, México and China to led the company to growth from $2MM to $15MM in revenues, in a 5 year period.• Lead the creation and development of 8 retail products to maximise company’s know how and expertise, opening a whole new business unit. • Shaped a new Standard Operational Procedure (SOP), which includes a complete CRM data base of all designed and manufactured products, increasing company’s effectiveness and responsiveness by 50% in one year period. Show less

Mexico City Area, Mexico

• Led the regional creative team to win a $2MM annual contract in New York for Lucky Strike’s regional BTL and Direct Marketing advertising.• Created all regional BTL campaigns for BAT / Lucky Strike contributing in its growth of 150% SOM (from 0.6% to 1.5%). • Headed up the creation of tailored promotional materials and gift packs, for Lucky Strike direct marketing loyalty programs in Latin America region, after the tobacco global ban.• Collaborates in making Lucky Strike the the… Show more • Led the regional creative team to win a $2MM annual contract in New York for Lucky Strike’s regional BTL and Direct Marketing advertising.• Created all regional BTL campaigns for BAT / Lucky Strike contributing in its growth of 150% SOM (from 0.6% to 1.5%). • Headed up the creation of tailored promotional materials and gift packs, for Lucky Strike direct marketing loyalty programs in Latin America region, after the tobacco global ban.• Collaborates in making Lucky Strike the the fastest growing brand in the night life among all major cities of Mexico, Argentina and Venezuela. Show less

Caracas Area, Venezuela

• Re-launching of Shell Lubricants portfolio achieving a 25% growth. • Created advertising for Shell Lubricants, Tums, Tang & Kraft Mayonnaise.

Caracas, Venezuela

• Created all promotional campaigns for Philip Morris Marlboro achieving growth of 90% on a market fully dominated by local brands. • Being the principal copywriter for Trade Marketing and BTL promotional team.

Caracas, Venezuela

• In charge of strategic planning of the newly created Promotional Team of the agency. • Customer service, administrative control, strategic support and account management.