Award-Nominated PPC Consultant | Driving Growth Through Data-Driven Campaign StrategiesAs a passionate PPC Consultant with over 4 years of experience managing $900,000+ in ad spend, I help businesses grow by creating and optimizing high-performing campaigns across Google Ads, Bing Ads, and Meta platforms. My goal is to drive measurable results, reduce inefficiencies, and maximize ROI through tailor-made strategies.Here are a few career highlights: 📈 Increased monthly recurring revenue (MRR) by $50,000 through retargeting, in-market audience targeting, and custom bid strategies across Google and Bing Ads platforms. 💰 Reduced cost-per-acquisition (CPA) by 25% through custom strategies and budget allocation during monthly client consultations. 🚀 Launched and optimized 20+ Google Ads accounts with $500,000+ in collective ad budget, achieving a 20% increase in traffic through strategic CPC, CPL, and budget optimizations. 📊 Improved conversion rates by 15% YoY using customized Data Studio dashboards to integrate GA4, Google Ads, and Bing data for actionable insights. 🏆 Nominated for a US Search Award for Best Low-Budget PPC Campaign, showcasing innovative approaches to campaign management. I’m passionate about all things PPC and thrive on teaching, crafting high-impact strategies, and collaborating with clients to drive growth. If you’d love to learn more about me, let’s connect! Reach me at juanrsalinas.pro@gmail.com or book a call: https://calendly.com/juanrsalinas-pro
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Paid Media ConsultantSearchlabFresno, Ca, Us -
Paid Media ConsultantSearchlab Aug 2022 - PresentChicago, Illinois, Us● Generated over $50,000 in monthly recurring revenue (MRR) by leveraging retargeting, in-market audience targeting, and customer match lists on Google and Bing platforms, employing a custom bid strategy transitioning from max clicks to max conversions to optimize performance.● Consulted 10+ clients in monthly 1:1 sessions, resulting in an average 25% reduction in cost-per-acquisition (CPA) through tailored bidding strategies and budget allocation.● Managed $20,000 in average monthly ad spend per account through tailored budget optimizations and Max Conversions bidding, increasing client ad spend by $3,000/month per account, resulting in an average CPA reduction of 10%.● Created customized Data Studio dashboards, integrating GA4, Google Ads, Bing, and Facebook to track clicks, CPC, conversions, and cost/conversion, driving a 15% YoY increase in conversion rates across diverse industries.● Trained and mentored junior analysts through personalized coaching on campaign management and strategic optimizations. -
Ppc AnalystSearchlab Feb 2022 - Aug 2022Chicago, Illinois, Us● Onboarded 15+ new clients, leveraging persuasive communication, market research, and data analysis to increase initial ad budgets by $500 on average per call, driving a 5.6% growth in MRR through tailored marketing strategies.● Launched and optimized search and social media campaigns, managing 5 campaigns per client and using workflow automation, bid strategies, and audience segmentation to deliver launches 2 weeks ahead of schedule, exceeding client expectations. ● Audited 10+ PPC accounts monthly, identifying $5,000 in wasted ad spend on high-spend, zero-conversion keywords using Google Ads performance data and reallocating budgets to enhance campaign efficiency.
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Paid Search Campaign ManagerMutesix Jul 2021 - Feb 2022Culver City, California, Us● Created, analyzed, and optimized Google and Bing Ads for 3 clients, delivering an average ROAS improvement of 7%.● Processed large datasets in Excel, efficiently uploading ad content via AdWords Editor to support high-performance campaigns.● Executed A/B testing on ad copy, achieving a 26% increase in CTR, a 37% reduction in CPC, and a 150% rise in conversions within 2 months.● Boosted the department’s highest campaign impressions by 242% over 4 months through innovative targeting and bidding strategies. -
Paid Media SpecialistTurnkey Marketing Jan 2021 - Jul 2021Corona, California, Us● Managed 20+ Google Ads accounts with $500,000+ in collective ad budget, optimizing CPC, CPL, and budget allocations to achieve a 20% increase in traffic.● Managed 15 Bing Ads accounts with budgets in the tens of thousands, upselling $4,000+ in client ad spend through persuasive communication and analysis of Search Impression Share lost due to budget, supported by manual bidding strategies to enhance performance.● Generated monthly performance reports for 20+ clients, providing actionable insights to enhance campaign performance and client satisfaction. -
Digital Strategist|Sem Analyst|Keyword SpecialistFresno Chiropractic Center Jan 2020 - Jan 2021● Created, Managed, and Optimized AdWords Account – reduced CPC,implemented proper account structure and increased relevant trafficthrough keyword research and negative keywords, A/B Split Testing.● Linked Google Analytics to Google Ads to Assess Visitor Behavior andMake Adjustments to Paid Campaigns and Organic Search Strategies.● Implemented Email Marketing Campaigns to Drive Traffic Via PaidSearch and Social.● Installed Google Conversion Tracking & Event Snippet Code onWordPress Web Pages To Measure & Track User Activities.
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Paid Media Training LeadDigital Rebel Jul 2019 - Dec 2020● Trained and guided a team of 5 junior members in daily account management, leveraging communication, leadership, and analytical skills to increase performance by 25%, as reflected in client satisfaction scores, while overseeing $10K in monthly ad spend.● Advised clients and internal teams on paid search strategies for Google Ads and Microsoft Ads, providing ongoing support for traditional search campaigns and leveraging advanced targeting, bidding techniques, and Google Tag Manager to maximize ROI.● Analyzed 1,000+ student campaigns, boosting retention by 10% through detailed feedback, strategic guidance, and fostering collaboration to enhance individual performance.
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Freelance WriterTextbroker International Jun 2017 - Jan 2019Las Vegas, Nv, Us● Writer/Author with over 1,070 written and accepted articles for clients. ● Written and delivered articles in both English & Spanish within given deadlines.
Juan Salinas Skills
Juan Salinas Education Details
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California State University, FresnoComputer Science
Frequently Asked Questions about Juan Salinas
What company does Juan Salinas work for?
Juan Salinas works for Searchlab
What is Juan Salinas's role at the current company?
Juan Salinas's current role is Paid Media Consultant.
What schools did Juan Salinas attend?
Juan Salinas attended California State University, Fresno.
What skills is Juan Salinas known for?
Juan Salinas has skills like Digital Marketing, Search Engine Optimization, Pay Per Click, Search Engine Marketing, Google Adwords, Lead Generation, Social Media, Online Marketing, Editing, Writing.
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