Seasoned Country Manager, General Manager and Sales Director with over 15 years of experience driving profitability through strategic growth and ethical leadership. Proven ability to revitalize organizations and capture untapped growth opportunities. 15 years of experience in the retail and consumer electronics sector (IT Channel) and 10 years in the B2B and B2C manufacturing industry. Entrepreneur with WOSH.✔ ROLES• WOSH - Founder & Co-CEO - Entrepreneurship• GIRBAU - Country Manager Spain, Industrial Laundry Business• LG - Sales Director , IT Channel • SAMSUNG - Sales Director , Retail Channel• SONY Europe - Country Manager Iberia , Monitors, Optical, Storage• SONY - Key Account Manager, IT Chanel• El Corte Inglés - Salesman✔ KNOWLEDGE AND SKILLS• Strong Analytical and Business Development from Scratch Experience • Strategic Planning & Implementation: Orchestrates the development of strategic plans that reflects business strategy to advance market share/penetration and achieve profitable growth.• Workforce Planning: Builds acquisition and development strategies targeted to ensure workforce readiness, and market opportunity responsiveness.• C-Level Partnering• Channel strategy (B2B & B2C): Develops and executes effective channel strategies for both B2B and B2C markets• Launch of New Products and Business from Scratch (Sony digital photo channel, Sony laptops VAIO)• P&L Management: Sets and manages financial targets and resource allocations to ensure the financial growth & health of the corporation• Budget Management & Cost Optimization• PRs and External Relationships• Demonstrated Ability to Understand and Communicate with a Wide Range of Stakeholders in Different Cultures• High-Level Communication Skills• Business and Financial Acumen: Exhibit authoritative business and financial acumen to develop meaningful business recommendations. Understands the portfolio aspect of the company's products/services and how the businesses work together• Change Management: Develops methods for supporting innovation and change across the organization.• Problem Solving - Approaches problems in a rational manner using sound strategies that ensures comprehensive understanding and effective resolution• Leadership: Able to lead effectively in a complex and political environment, and deliver results; Able to balance between competing priorities and be flexible and creative; Able to drive team performance to world class; Able to create and build highly effective teams and organizations