Juan Francisco Suárez Alvarado Email & Phone Number

Bogotá, Bogota, Co

Orlando, Florida, United States

• Research and collect data regarding trends market competition, consumer satisfaction, and sales projections.• Generate A/B tests to compare performance over different periods.• Created supervised and unsupervised Machine Learning models using partner-shared data to identifybusiness opportunities.• Managed over USD $1 million per month in digital marketing budgets for various clients.• Analyze and improve digital marketing strategies for US-based clients to enhance campaign performance andadopt new technologies.Achievements:• Developed a model predicting betting amounts for 1ST Bet client (horse racer betters) with a MAE <$250 andan R-squared of 0.7.• Designed a tool in G-Sheets allowing to implement execution budget for digital campaigns.• Increasing ROAS for Universal Orlando’s Resorts by +150% month over month, maximizing efficiencies inGoogle Search campaigns.

Bogota,D.C., Capital District, Colombia

• Brand management, leading a team compromising a designer, three commercial advisers, a warehouse assistant, and a logistics coordinator.• Ensure the creation and performance of Digital Marketing campaigns on Facebook Business, Google Ads, and Tiktok ads monitoring them through Universal Analytics and GA4.Achievements:• Designed an Excel tool to streamline the creation of delivery guides for order transportation.• Leading innovation of 6 new training products for the home, considering expectations campaign and launchchecklist, generating monthly sales of $ 2,600 USD on average, representing 7% of the total.

Bogotá D.C. Area, Colombia

• Generated Sales Goals based on historical performance, new launches and up-coming promotions.• Analyzed data on RTM projects (sales models) to enhance sales or achieve costs savings.• Managed trade marketing promotions for all returnable products.• Tracked plans and KPI’s, which directly impacted the company's sales force and supported projects with third-party consultants such as Bain & Co and Sintec Consulting, focused on commercial and marketing areas.Achievements:• Increase in sales of 3.5% (4,300 L) vs. YAGO, implementing a minimum order pilot project in a medium city.• Developed two Excel tools. One to track the effectiveness of Promotions and the second to deliver returnableProducts across the country.

Bogotá D.C. Area, Colombia

Make payments to suppliers, control material and transportation expenses. Generate processes for all possible movements of refrigeration equipment, including incidents.

Bogotá D.C. Area, Colombia

Management and identification of improvement opportunities in customer service and internal processes such as cost savings. Control of shrinkage, stock shortages, returns, and, in general, the delivery of products to the customer.

Postgraduate Degree, Data Processing

Ingeniero Industrial, Ingeniería

High School