• Conducted in depth market research of US security manufacturers, distributors, clients, cost and pricing, required standards and certifications to effectively enter this market with minimal risk and investment.• Responsible for ongoing business development, B2B presentations, pricing negotiation, client management and building and establishing relationships with prospective clients.

• Led new product creation (padlocks and door locks): component supplier's negotiations, product design, package design, product quality and life cycle test, industrialization process, inventory stock requirements.• Led new product launch: target demographic definition, direct client definition, distribution channels identification, cost structuring, sales forecasts; resulting in their successful distribution and retail.• Led the creation of the VULKAN motorbike and bicycle padlocks brand, its name, logo, identity guidelines and product definition and creation.• Successfully improved several products by identifying component changes and manufacturing improvements. Reduced production costs and waist.• Improved the Sales Dept processes by creating process flowcharts, identifying and documenting the process stakeholders, key metrics; analyzed the current process flow and identified improvement areas. Resulting in changes in the return policy and reduction in the sales process by 1 day.• Led IT Department improvement projects: - Company's hardware identification and cataloging - Internet use policies and improvement - Server room space and hardware improvement - Google Business implementation - Windows upgrades from XP to Windows 7 for the entire company• Attended the largest hardware trade shows in Cologne (2012) and in Guangzhou (2017) in search of innovative products to enhance the company’s portfolio. Successfully negotiated terms, distribution, branding and pricing strategies with suppliers, included new products to our portfolio.• Attended the largest machinery trade show in Chicago (2016) in search of new manufacturing machines to improve production process. Successfully negotiated terms with suppliers and purchased new machinery for the company.

In charge of executing projects that would improve the sales process and the company's profitability

Provided support by executing different audit and accounting activities and tests to obtain truthful evidence in the achievement of the objectives of the audit work in accordance with the accounting principles and auditing standards stablished by PwC.

Planned and executed advertisement booths at several expos and recorded accounts payable, accounts receivable, cash closing and Value Added Tax retention.