Responsible for the digital strategy, management, business development, and creative & development departments, driving measurable growth for our agency and our clients.Developed agency structure and established all digital internal procedures and project workflows, resulting in enhanced efficiency, cost savings, and faster turnaround times for clients.Created, managed, and executed highly successful digital campaigns for top-tier clients, including CCU Argentina, Cerveza Imperial, Cerveza Schneider, AquiPrestamos.com, Talkit, Mundo Amtae, Velas de la Ballena, Epico, Gobierno de la Nación Argentina, +Vida, Rey8 Poker, BA Urban, and many more.Designed and developed innovative SaaS products, driving revenue growth and improving operational efficiency for our agency.Cultivated strategic partnerships with key business partners in social media monitoring tools, social commerce, content management, development, and social media application tools, positioning our agency as a leading provider of digital services.Led normalization of social media and content creation procedures for clients, mentoring content managers and conversation analysis staff to achieve optimal results and ensure quality and consistency in our work.

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Designed and executed the business and product strategies, overseeing the entire development and ecommerce platform design, and resulting in a successful launch and strong market presence.Led all marketing initiatives, product development, infrastructure architecture, and customer relationship management, ensuring seamless operations and a superior customer experience.Scaled the product portfolio from scratch to over 1500 products available today, driving growth and diversification of the business.Achieved rapid revenue growth, increasing monthly revenue from just over $4K to over $100K in the first 10 months.Led digital strategy, affiliate program, and social media presence, expanding our online footprint and driving traffic to our ecommerce platform.Developed a highly effective multi-touch CRM campaign to engage customers with the brand, resulting in a significant increase in lifetime value (LTV) from $20 to over $200 on average.Successfully increased customer retention rate from 5% to 20% in just 6 months, through a combination of marketing strategies and customer-focused initiatives.Developed strategic partnerships with onshore and offshore business partners, expanding our reach and enhancing our product offerings.Drove development of exclusive products for the store, including a juice line and various apparel and promotional items, differentiating our brand from competitors.Maintained close communication with the legal team to stay up-to-date with industry regulations, and develop a sound legal strategy for the vaping industry.

As the head of Global Digital Velocity at the top-ranked advertising agency in Chile, I contribute to the company's transformation into a full-service, integrated agency that offers both on and off digital solutions. Some of the clients I have served with successful integrated digital campaigns include P&G (across LATAM), Falabella, Google, Nissan, Enjoy Casinos, Homy, PepsiCo, Direcon, Mobil, Aseguradora Magallanes, Unimarc, Clinica Alemana, Gacel, Guante, Pulso, Corpvida, ProChile, Elige Educar, and more.Designed and implemented a new agency structure and streamlined information and project workflows to ensure digital media was integrated into the core of the agency's creative and execution processes.Established strategic partnerships with business partners in social media monitoring tools, social commerce, content management, development, and social media application tools.Normalized social media and content creation procedures for clients, providing mentorship to content managers and conversation analysis staff.Achieved greater efficiency in digital production processes by implementing streamlining measures.

Responsible of the group’s digital strategy across multiple locations, including USA, Mexico, Colombia, Dominican Republic, Chile, Peru, Panama, and Buenos Aires. Some clients I've worked with include Grupo Arcor, Sancor Seguros, SAP, Kimberly-Clark, Barrick Gold, CCU Argentina, Republic of Panama, City of Cancun, Capgemini, Mapfre, BGH, 3M, Pioneer, Oracle, and many more.Conceptualized, developed, and implemented social media and e-building platforms for clients.Managed daily maintenance, monitoring, and moderation of social media platforms with the internal team.Designed, developed, and launched social media apps for clients.Led all online marketing campaigns for the group, monitoring their daily performance and making adjustments as necessary across Facebook, Display, AdWords, and more.Directed the Online Reputation Department, Online Guerrilla, and Political Online Marketing.Developed procedures and methods for Social Media Business, Digital Marketing, and Online Reputation.Formed strategic partnerships with business partners specializing in social media monitoring tools, social commerce, content management, development, web design, and social media application tools.

Established and oversaw the in-house design department for the company's product rebranding efforts.Designed and executed Pay Per Click (PPC) campaigns on Google, Yahoo, and MSN using over 1.5 million keywords, leading to a 35% increase in website traffic.Developed and executed mass marketing email campaigns and customer retention strategies.Implemented monetization policies for new, old, and potential customers (partial leads).Developed procedures to detect and prevent online fraud.Designed and managed the company's Facebook and social media marketing campaigns, ensuring effective implementation and follow-up.

Led the design, development, and implementation of the company's marketing policy and branding strategy, resulting in a gross revenue growth from $100K monthly to $22MM annually in just 5 years.Managed a $3MM monthly budget for online advertising and continuously negotiated terms and fees with local and international suppliers.Conducted complete branding development for each digital and tangible product and service offered.Conducted market research for new products and services, leading the creation and development of each determined project.Managed the company's image and closely collaborated with the HR department on selecting new talents, designer teams, and tech personnel for each product and department.Led the design and development of the company's e-commerce platform, generating revenues exceeding $250K monthly.Established strategic alliances with new digital providers, expanding the products and services portfolio offered to final customers and business partners.Launched over 50 PPC online campaigns with Google, Yahoo, MSN, and MIVA.Coordinated multiple companies acquired or associated with Aton Solutions to expand the products and services portfolio.Created the Affiliate Program for all digital and tangible products and managed all strategic partnerships with major affiliate networks and media buys in the USA and offshore.Developed new sales channels outside of the US (UK, GER, AU, FR, ESP, and CA) and established strategic partnerships with new commercial partners in each country.Maintained constant contact with the legal team for legal strategy and changes on online practice.

Spearheaded new business development and service offerings for Business Process Outsourcing (BPO) and Consumer Retention Especialists.Developed and executed branding strategies for various products and services.Implemented monetization policies for new customers and GIC clients, leading to increased revenue.Established key strategic partnerships, playing a crucial role in the company's growth and success.

Designed and marketed various digital campaigns for a diverse range of clients.Created and developed new products and spearheaded their digital marketing efforts.Established the Technology department, including the selection and hiring of personnel.

Led the design department in creating successful online and offline campaigns for various clients.Generated innovative concepts and launched new products across multiple media outlets, including US magazines, radio, and online platforms.Directed the development and maintenance of online marketing campaigns to ensure consistent growth and performance.Managed teams of designers and programmers, providing guidance and support to maximize productivity and deliver high-quality results.

Lead the design, development and launch of Hoyts Cinemas' movie theater online ticketing portal in Argentina, one of the first ecommerce sites in South America.Successfully managed multiple digital projects for prestigious companies like Grupo Clarín and Grupo Techint.Led the design and development of the second largest ecommerce travel site in Argentina, integrating with SABRE for the first time in the country.

Designed and executed multiple successful advertising campaigns for Avon Cosmetics.Strategized and planned successful product launches in Argentina.Developed captivating regional and national presentations for sales district managers.Brainstormed and designed innovative products for the make-up and perfumes division.