I founded Bumi Data Mining - a technology solutions enabler. It helps organisations digitalise and translate data into meaningful and insights.Our BDM ecosystem is geared towards giving customers the competitive edge via Industry 4.0 (IR4.0): the next generation industrial, which will create seamless integration between man, machine, cognition and decision making.

I work with companies to help them analyse their data and realise bottom line savings. One client reduced unplanned downtime from 14% to 6% and saved over USD30million. We are the first time that AI was used on an offshore platform.Awarded 2nd place in Oil and Gas Asia 2019 Innovation Competition for VROC dashboard.Invited to present at Ir4.0 organised by Migas 2019 in Semarang Indonesia. VROC AI qualified for Petronas Technology Marketplace 2020 at Technical Readiness Level 7.

The Innovation Working Group @mogsc is in the unique position of being able to work across all parts of the oil and gas services spectrum. We work to bridge the gap between the oil and gas service providers as well as the producers to help the industry achieve greater efficiency and a mutual win-win.The team has helped organise RESET 2021 with PETRONAS, SPE and MOGSC as well as numerous interactions. This helps the oil and gas industry as a whole improve and modernise - especially with IR4.0 and digitalization.

I helped companies become world class and great places to work. I helped change the culture of the organization using Purpose, Process and Profits. Currently working with Malayan Flour Mills, Dindings Poultry, BHP Billiton, See Hoy Chan, Exquisite Marques, Continental Tires and Johnson Matthey on The Journey to World Class.Testimonial by See Hoy Chan in The Star."To promote employee engagement and encourage greater creativity, the company began an initiative called Mission Directed Work Teams (MDWT) in August 2012.Every MDWT (grouped according to divisions) outlines their vision and mission, and aligns them to the organisation’s overall vision. The teams meet for eight minutes daily to perform self-checks on the progress of their priority goals.On templates of charts and tables mounted on the wall, they review performance factors like work quality, speed of service delivery, cost efficiency, people and safety. In addition, every person in each team must contribute at least one new idea per month.The aim, says Choe, is to promote a greater sense of employee engagement, accountability, empowerment, teamwork and innovation. Even the tea ladies participate!The success stories have been numerous. Choe explains that employees are now more vocal, and the working culture has become more open."

In charge of corporate training division with clients that include Petronas (PERMATA), Maybank Group, MIDF, IBBM, Bank Islam, Banking Academy of Vietnam and Malaysian Furniture Industry Council.

Responsible for the marketing and re-branding initiatives. Liaising with government officials for SME grants and for compliance with listing requirements. Successfully gained largest student intake ever by marketing initiatives. Set up corporate training division and conduct training on strategic negotiation, alliance advantage, ethics and appreciative inquiry to Maybank.

My responsibilities including handling all the marketing for the BMW dealership, luxury watch business as well as integrated marketing with the Smart School. I also handled group legal matters and oversaw new investments.

Hired under J&J International Recruitment and Development Program.Managed and was responsible for delivering USD4million Net Trade Sales via marketing efforts for Johnson's Baby Wipes, Powder and Diaper Rash Cream. Grew Baby Wipes by 34%. Successfully ran Johnson's Baby Baby of the Year Contest to achieve 12,000 entries.

Developed and implemented operations and culture change that resulted in exceeding the annual profit target of US$285,000 by 60% within 6 monthsRedesigned workflow in collaboration with other departments to reduce new car preparation time by 50% Designed and implemented marketing strategy in accordance with Mitsubishi corporate identity guidelinesResolved public relations issues through negotiation and creative problem solving

Redesigned the business model from trade to retail and secured necessary financing for this small business start-up

Exceeded collection target by 180% through efficient case managementEstablished, maintained and leveraged relationships increasing existing client portfolio by 40%; caseload per client by 200%Reengineered workflow with corporate clients to improve debt recovery processes Drafted legal opinion that created new amendment of Malaysian securities lawsConducted cases in securities, regulatory, restructuring and recovery