- Feature development (social, monetization, engagement): management of cross-function teams, including Art, UX, UI, engineer development, store relations. Process owner from prototype and MVP definition to the final product- Responsible for the community, player support, and VIP teams- Development of geographical pricing strategies- Game economy creation

I have developed strategy projects in several sectors, such as MedTech, Diagnostic Medicine, Information Technology, Chemical Industry and Agribusiness. Examples of projects are: 1. Validation of an investment thesis for a Private Equity (PE) fund in the MedTech (Medical Technology) sector, articulation of the market positioning strategy and commercial diligence (DD) of a target 2. Strategic planning (business case) of information technology (IT) market entry for the health sector (hospitals, health plans, pharmaceuticals, etc.), including market analysis, opportunity mapping, articulation and prioritization of new business models with the articulation of a business plan and implementation for a major data company3. Market entry strategic planning in the agricultural technology market in three countries (Argentina, Brazil and United States) with the definition of opportunities in the value chain and development of a road map 4. Development of an agribusiness investment thesis for a Private Equity (PE) fund, with articulation of market positioning and target analysis (M&A)5. Articulation of business models in the diagnostic medicine sector (laboratories, hospitals and health plans) and development of a strategic market entry plan for a diagnostic medicine company in the United States 6. Mapping of opportunities and business plan design (portfolio diversification) for a distributor

I developed a project for one of the main beverage companies in the country, in the incorporation of new products to the portfolio, with the strategic and operational planning of the sales force at the national level, considering: a. Logistics optimization b. People management c. Customer perception

Pampers marketing intern. Responsible for four main projects: 1. Analysis of the brand's market share (Nielsen) considering the main distribution channels, product line and competitive environment 2. Responsible for the Pampers benefits/rewards program: management of a 0.5 million active users app, budget control, promotion planning and customer relationship3. Development and implementation of a marketing development plan for baby wipes 4. Brand budget control and internal processes owner

First L'Oréal innovation intern, in the area of cosmetics (makeup) for the main companies of the group (Luxury: Yves Saint Lourent, Lancôme, Giorgio Armani, Urban Decay - Grand Public: L'Oréal Paris, Maybelline - Active cosmetics: Vichy, La Roche Posay): 1. Implementation of a tool to help decision making for new technologies adoption2. Launch management of a new product with interaction with other areas (R&D, logistics, production, marketing, etc.) 3. Implementation of a methodology for product sustainability analysis within the Sharing Beauty With All (SBWA) program