Juan Carlos Basurto

Juan Carlos Basurto Email and Phone Number

Director of Marketing And Public Relations @ Puerta Cortés
Naucalpan, Méx., MX
Juan Carlos Basurto's Location
Naucalpan de Juárez, México, Mexico, Mexico
Juan Carlos Basurto's Contact Details

Juan Carlos Basurto work email

Juan Carlos Basurto personal email

About Juan Carlos Basurto

Vision and Personal Purpose (Today)A simple happy guy, adventurous, that enjoys life and who loves to inspire people with passion to transform the ordinary into extraordinary. (some years ago)I´m a leader that inspires with passion to transform the ordinary into the extraordinary. Not afraid to stand with courage my ideals and beliefs and help others do the same. Team work leader with boundless curiosity, always looking for opportunities where others don´t see them, entrepreneur and always face problems and challenges positively.Objectives:Senior level management capabilities in Public Relations and Communication Strategies in Mexico and Latam. Results oriented and aimed to demonstrate my skills in developing communication, digital and PR strategies.Specialties: - Strategist - Corporate Communications.- Innovation and Creativity- Corporate Social Responsibility.- Amazing Relations w/Media, KOL´s and Stakeholders - Results Oriented.

Juan Carlos Basurto's Current Company Details
Puerta Cortés

Puerta Cortés

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Director of Marketing And Public Relations
Naucalpan, Méx., MX
Website:
puertacortes.com
Employees:
82
Juan Carlos Basurto Work Experience Details
  • Puerta Cortés
    Director Of Marketing And Public Relations
    Puerta Cortés
    Naucalpan, Méx., Mx
  • Sunrise / Sunset Bar
    Propietario
    Sunrise / Sunset Bar Oct 2023 - Present
    Un espacio que une mis dos grandes pasiones (El deporte y los outdoors y la Gastronomía y la gente) junto con los dos momentos mas lindos del día en La Paz, el amanecer y el atardecer.Durante la mañana Sunrise Juice es una barra grab and go de jugos, smoothies, power smoothies, shots y bowls que tiene como objetivo satisfacer a todos aquellos que salen a hacer ejercicio por la mañana y quieren ponerle buena gasolina al cuerpo. Por la tarde Sunset Wines & Spritz es un bar de vinos naturales, biodinámicos y de baja intervención, Spritz y tapas para que en su gran barra que nuestra audiencia conozca, disfrute, conecte y pase un gran rato.
  • Band Of Insiders
    Cmo & New Biz
    Band Of Insiders Aug 2020 - May 2023
    Roma Norte, Mexico City, Mx
  • Simple Audience Engagement Agency
    Founder & Director
    Simple Audience Engagement Agency Mar 2015 - Jul 2020
    Mexico City, Mx
    We are a new way of communicationIn a rapidly evolving world we must transform the way we communicate and, therefore, become content and experience curators.We call our work model “Consumer Experience”, creating synergic PR, Digital and Experiential Marketing strategies that impact our consumer in all of its touchpoints so they can become organic content generators.We create along with our clients multiplatform strategies understanding the type of audiences they hear, see and read our Brand so we can engage them at the perfect moment with the correct message.
  • Pernod Ricard
    Consumer Experience Director
    Pernod Ricard Nov 2012 - Mar 2015
    Paris, Ile-De-France, Fr
    - Accountable of developing all PR strategies that enable the organization to build the reputation of Pernod Ricard and its brands and the relationship with key stakeholders to maximize market access, in order to create value in external environment and protecting the integrity their portafolio and Pernod Ricard corporation.- Accountable of developing all Digital Media Brand Strategies and tactical digital platform initiatives.- Accountable of Digital and Innovation Brand Platforms linked wirh PR that can create new ways of Marketing.- Accountable of Consumer Experience activities.- Accountable of creating amazing relationships with key stakeholders to support brand and corporate strategies (media,government, NGO´s, opinion leaders, influencers).- Accountable of product launches, tastings, mentorships and engagement with KOL´s leaders and media.- Accountable of delivering weekly, monthly and annual results according to established KPI´s.
  • Diageo
    Brand And Corporate Public Relations Manager
    Diageo Jun 2011 - Oct 2012
    London, Gb
    Responsibilities:-Develop all PR strategies that enable the organization to build the reputation of Diageo and its brands and the relationship with key stakeholders to maximize market access, in order to create value in the external environment and protecting the integrity their brand portafolio and Diageo corporation.-Create amazing relationships with key stakeholders to support brand and corporate strategies (media, government, NGOs, opinion leaders, influencers)-Product launches, tastings, mentorships and engagement with KOL's leaders and media.-Delivery of weekly, monthly and annual results according to established KPI's.
  • Levi Strauss & Co.
    Public Relations Manager
    Levi Strauss & Co. Feb 2007 - Jun 2011
    San Francisco, California, Us
    Responsibilities:-Develop and Implement PR strategies for Mexico and Latin America.-Planning and Coordination of product launches, presentations from Levi's and Dockers products and collections in DF, Gdl and Mty.-Monitoring and delivery of product to media publishers, fashion coordinators and opinion leaders for product placements and brand exposure.-Development of media toolkits for Mexican and Latin American media, publishers and agencies-Create and implement activations for Levi's ® and Dockers ® brands on events related to the target and brand strategy.- Accountable of planning and executing LSM CSR platforms (Community Day and World Day to Combat AIDS)-Control, Monitoring and Review of the area budget.Achivements:-Creation of in house PR business unit at Levi Strauss Mexico.-Development of institutional and social responsibility campaigns.-Media Coverage and ROI: 57% increase from 2007 to 2011 in terms of publications and media presence, with a notable increase in 2010 of 84% with $ 138K pesos ROI.
  • Walt Disney World
    International Cultural Representative: Food And Beverage & Guest Relations
    Walt Disney World Feb 2005 - Oct 2006
    Lake Buena Vista, Florida, Us
    Responsibilities:-Mexico's cultural representative in the areas of food and beverages, providing the highest standards of quality and service that characterize the company.-Point of Sale Management Areas with significant influx of guests-Staff management and conflict situations.-Customer care, organization of groups and celebrities attending the amusement park.
  • Peugeot Mexico
    Comms Coordinator
    Peugeot Mexico Nov 2002 - Jan 2005
    Responsibilities:-Developing and implementing internal communication strategies.-Creation and design of catalogs, advertising materials, POP materials.-Event organization, annual conventions (Madrid, Spain 2003, and Buenos Aires Argentina, Beach Carmelo, Uruguay 2004) as well as monthly meetings of the Peugeot dealers throughout the Mexican Republic to D. F.-Media Launch of 206cc and 307cc cars.Achievements:-Launch of Peugeot 206cc and 307cc to media and special guests.-Dealer Annual Convention at Playa Carmelo Uruguay Beach - BA, Argentina.

Juan Carlos Basurto Skills

Public Relations Brand Management Marketing Communications Marketing Strategy Internal Communications Strategy Advertising Social Media Teamwork Corporate Communications Strategic Communications Marketing Team Building Publicity Brand Development Sales Public Speaking Digital Marketing Corporate Branding Communication Skills Project Planning Cross Functional Team Leadership Brand Developement Communication Result Oriented

Juan Carlos Basurto Education Details

  • Centro De Estudios En Ciencias De La Comunicación
    Centro De Estudios En Ciencias De La Comunicación
    Advertising

Frequently Asked Questions about Juan Carlos Basurto

What company does Juan Carlos Basurto work for?

Juan Carlos Basurto works for Puerta Cortés

What is Juan Carlos Basurto's role at the current company?

Juan Carlos Basurto's current role is Director of Marketing And Public Relations.

What is Juan Carlos Basurto's email address?

Juan Carlos Basurto's email address is ju****@****ail.com

What schools did Juan Carlos Basurto attend?

Juan Carlos Basurto attended Centro De Estudios En Ciencias De La Comunicación.

What are some of Juan Carlos Basurto's interests?

Juan Carlos Basurto has interest in Human Rights, Animal Welfare, Education, Environment.

What skills is Juan Carlos Basurto known for?

Juan Carlos Basurto has skills like Public Relations, Brand Management, Marketing Communications, Marketing Strategy, Internal Communications, Strategy, Advertising, Social Media, Teamwork, Corporate Communications, Strategic Communications, Marketing.

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