Jubril Abass Email & Phone Number

United Kingdom

London, England, United Kingdom

Played a pivotal role in driving strategic initiatives for high-profile film projects, including Bob Marley: One Love, Sumotherhood, Transformers: Rise of the Beasts and Little Baby Bum.Key Member of the new business team, winning three clients in my first year across several sectors including film, pharmaceutical and gaming.Collaborated closely with social media, creative, and publicity teams to develop comprehensive marketing plans.Increased Blueprint Medicines' LinkedIn followers by 13% from January - June 2024 through strategic analysis and targeted recommendations. Created strategic pitch presentations emphasising brand positioning, audience analysis, campaign goals, SWOT analysis, platform recommendations and competitive analysis. Managing the monitoring of client accounts by carrying out social audits, and spotting trends and opportunities to form the basis of client recommendations.Generated comprehensive monthly and quarterly reports for clients, analysing engagement metrics, follower growth and CTRs to establish strategic KPIs and offer actionable recommendations.Compiled impactful end-of-campaign reports, highlighting successful strategies and areas of improvement.

As a Digital Marketing Strategist at Universal Music Group, I executed and optimised multi-channel marketing campaigns to increase engagement and create uplift in music streams across music platforms, achieving a 15% conversion rate for the following campaigns: Bob Marley @ 75, Taylor Swift - folklore, Justin Bieber - Changes, Tiwa Savage - Celia. My main responsibilities were:- Managed key account relationships with major music streaming platforms.- Developed strategies for artists like Taylor Swift and Justin Bieber, achieving significant engagement uplift.

Accountable for creating and executing marketing plans whilst collaborating with designers and account managers to create copy ideas for target audience to expand reach, increase engagement and conversion. My portfolio includes a social media engagement plan and strategy I created for the United Bank of Africa award show, Chivita juice brand and product launch including web copies for Wowbii education platform. These saw an increase in customer acquisition, retention, and a 20% conversion rate on the campaign.

Lagos, Nigeria.

Responsible for writing and editing copies for a variety of projects including print, web, and social media. Some of my work includes collaboration with the marketing team to develop a multichannel 360 marketing campaign for PZ Cussons popular Joy soap and Venus cream. Developed a deep understanding of users, their challenges, and their language to develop an engaging style and tone for copies. Created radio and TV scripts for jingles and adverts to persuade, engage users and drive better outreach for client’s products.Analysed insights to discover keywords and messaging that will help clients drive engagements on social media channels.

Master Of Science - Ms, Marketing

Bsc, Mass Communication/Media Studies