Coordenadora De Estilo Masculino & Plus Size
Current
Aug 2024 - Present
AeroLeads people directory · profile
Jucéli Heberle Email & Phone Number
Fashion & Style Management | Fashion Design | Product Development | Fashion Research | Market Trends | Fashion Retail | Visual Merchandising | Textile Specialist | Sourcing
at
Grupo Malwee
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✓ Verified May 2026
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Profile completeness 100%
Current company
Role
Fashion & Style Management | Fashion Design | Product Development | Fashion Research | Market Trends | Fashion Retail | Visual Merchandising | Textile Specialist | Sourcing
Location
Jaraguá Do Sul, Santa Catarina, Brazil
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Who is Jucéli Heberle? Overview
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Quick answer
Jucéli Heberle is listed as Fashion & Style Management | Fashion Design | Product Development | Fashion Research | Market Trends | Fashion Retail | Visual Merchandising | Textile Specialist | Sourcing at Grupo Malwee, a company with 1888 employees, based in Jaraguá Do Sul, Santa Catarina, Brazil. AeroLeads shows a matched LinkedIn profile for Jucéli Heberle.
Jucéli Heberle previously worked as Coordenadora de Estilo Masculino & Plus Size at Grupo Malwee and Sênior Fashion Designer Menswear Import at Riachuelo. Jucéli Heberle holds Master Of Business Administration - Mba, Brand Management And Construction from Escola Superior De Propaganda E Marketing.
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Grupo Malwee
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Profile bio
About Jucéli Heberle
Over +20 years of career in the Fashion/Retail market, Jucéli leads product development strategies, market analysis / fashion trends and sales strategies for male segments, children, youth, women, surfwear, among others.With a 360 vision for the development of collections, she works from the definition of concepts, methodologies for product development, analysis of potential markets, trend research, creation of brand books, to relationships and negotiations with suppliers, definition of raw materials, color palette, training for the commercial area - sales, merchandising and analysis of results of face-to-face and digital sales.During her 15+ years at Lojas Renner, she leds important projects in the areas of kidswear, young menswear, adult menswear, sportswear, among others, acting in the entire "life cycle" of the creative part of the group's brands, such as Blue Steel, Fuzarka Meninos and Poim Meninos; analyzing the market and its competitors, trend researches (national and international), negotiations with suppliers (national and international), trips to fashion fairs, proposals for visual merchandising strategies, and of course, the financial results of each of them.Adds to her experience a vision of the national, regional, and international retail market, analyzing, through data and travels, the consumer profile, cultural characteristics, climate, etc., focusing on the creation of the "persona" for each of the collections. Experience in managing projects in the market, with emphasis on the development/implementation of Software PLM (Product LifeCycle Management) for the Men's, Teen and Children's line.Results-oriented, she supports organizations in building sustainable brands and high-performance teams.Graduated in Fashion from Feevale University, she also has a specialization from the University of the Arts of London. She is fluent in Spanish and Portuguese, with English at an advanced level.
Listed skills include Fashion, Fashion Design, Apparel, Visual Merchandising, and 24 others.
Current workplace
Jucéli Heberle's current company
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Grupo Malwee
14 roles
Jucéli Heberle work experience
A career timeline built from the work history available for this profile.
Sênior Fashion Designer Menswear Import
Planejamento e Gestão da coleção importada do Masculino Adulto.Desde a escolha de matéria prima até a entrega do produto final em loja.Garantindo o padrão de qualidade e entrega de produto junto aos fornecedores. Analisar briefing comercial (otb) e elaborar coleção de produtos junto com equipe de estilo, validando conceitos de essential, core e fashion..
May 2023 - Aug 2024
Senior Fashion Designer Womenswear Import
Designer Sênior de Importação Feminino Young Women Trendy - Brand Pool Casual Adult Women Plus Size - Brand FilipaAnalisar briefing comercial (otb) e elaborar coleção de produtos junto com equipe de estilo, validando conceitos de essential, core e fashion. Garantindo faixas de preços, mix de produtos e tipos de loja. Desenvolvimento de produto com.
Oct 2022 - Aug 2024
Coordenadora Comercial & Criação | Gestão Comercial E Gestão De Produto E Estilo
Atuei nas áreas de estilo, desenvolvimento têxtil, confecção e engenharia de produto.Prospecção de novos clientes e abertura de novos negócios na confecção infantil, masculino, feminino e e-comerce.Gestão e treinamentos de equipe na área de estilo, têxtil, engenharia de produto e vendas.Vendas externas e gestão de excedentes de produção.Principais.
Mar 2022 - Oct 2022
Fashion Manager | Team Leader | Designer Freelancer
Freelance
Consultant in the Fashion/Retail market, she works in the construction of proposals for new product development, creation of brand concepts (branding/rebranding), market analysis and trends, research, among other fronts.Currently plays a project with C&A Modas - Men's Sufwear Collection | Summer 2022.Key Activities:- Market analysis and consumer trends.
Oct 2021 - Apr 2022
Senior Fashion Designer | Fashion Leader
Leader of the company's Children's Style area, she was responsible for the repositioning and strategy of the brands Fuzarka Meninos and Poim Meninos, leading all the creative '' life cycle'' of the brands, developing collections, market analysis and support to the sales team, resulting in a 30% growth in sales/year.Key activities.
Sep 2019 - Aug 2021
Senior Fashion Designer | Young Surfwear Fashion
Responsible for leading the repositioning of the company's Young Surfwear segment for the market, analyzing trends, customer profile, suppliers and visual merchandising| communication strategy, designing a broad and quality product mix, driving the overcoming of results in 10 months of management.Main project: Renner's first sustainable men's fashion.
Jun 2013 - Aug 2019
Senior Fashion Designer | Blue Steel Brand
Lead designer for Blue Steel's men's fashion, she was responsible for defining the company's strategy for flat fabric products, working from product creation, color charts, raw materials, among other fronts.Acting from the strategic planning of the launches, he also led all the visual merchandising strategy for the launches, positioning the brand in the POS.
Sep 2014 - Sep 2015
Senior Fashion Designer | Men´S Sportswear
Lead designer for men's fashion at Get Over, she was responsible for defining the brand's performance strategy, market research, product launches, and communication with sales force.
Jul 2013 - Aug 2014
Senior Fashion Designer | Men'S Casual
Designer of Men's Casual Fashion, she led all creation of product proposals, market research, raw material purchases, negotiation with suppliers, POS positioning.
Jan 2009 - Jul 2013
Fashion Designer | Adult Female
Designer responsible for the positioning, product strategy and quality of the Cortele brand.
Jul 2008 - Dec 2008
Visual Merchandising Assistant
Responsible for creating merchandising manuals, communication schedules with the sales force, training, support to leaders and stores, on-site visits, among other fronts.
Mar 2006 - Aug 2008
Rmv | Visual Merchandising - Canoas Shopping Store.
Responsável técnica pelo Visual Merchandising de Loja - Shopping Canoas.Coordenação de equipe, Desenvolvimento e Implementação de Campanhas e Eventos Promocionais no PDV, Coordenação, Desenvolvimento e Manutenção de Vitrinas de Loja.Checagem e acompanhamento de eventos promocionais, internos e externos.Desenvolvimento e treinamentos de Visual Merchandising.
Apr 2004 - Mar 2006
Instructor & Management Consultant
Flight Escola De Aviação
Gestão de portfólio de cursos técnicos de aviação, comissário de voo, piloto privado de avião e helicóptero, piloto comercial e instrutor de voo.Gestão de cursos profissionalizantes como agente de viagem, atendimento de passageiros especiais, despachante de voo.Gestão de desempenho e de processos organizacionais, ficando na melhoria continua.Analise de.
Jul 2000 - May 2002
Team & coworkers
Colleagues at Grupo Malwee
Other employees you can reach at grupomalwee.com.br. View company contacts for 1888 employees →
OG
Odilon Garcia
Colleague at Grupo MalweeCampinas, São Paulo, Brazil, Brazil
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OB
Ozilene Benicio
Colleague at Grupo MalweeCaucaia, Ceará, Brazil, Brazil
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DC
Deise Ceppli
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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MK
Marcely Kamchen Gorges
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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RF
Regis Fortes
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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MT
Maikele Tavares
Colleague at Grupo MalweeGuarulhos, São Paulo, Brazil, Brazil
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MM
Marcelo Mota Correa
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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GS
Greice Santos
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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SK
Silda Klann Rodrigues
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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VV
Verena Vilhena Progenio Da Silva
Colleague at Grupo MalweeBlumenau, Santa Catarina, Brazil, Brazil
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Odilon Garcia
Colleague at Grupo MalweeCampinas, São Paulo, Brazil, Brazil
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OB
Ozilene Benicio
Colleague at Grupo MalweeCaucaia, Ceará, Brazil, Brazil
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DC
Deise Ceppli
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
View →
MK
Marcely Kamchen Gorges
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
View →
RF
Regis Fortes
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
View →
MT
Maikele Tavares
Colleague at Grupo MalweeGuarulhos, São Paulo, Brazil, Brazil
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MM
Marcelo Mota Correa
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
View →
GS
Greice Santos
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
View →
SK
Silda Klann Rodrigues
Colleague at Grupo MalweeJaraguá Do Sul, Santa Catarina, Brazil, Brazil
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VV
Verena Vilhena Progenio Da Silva
Colleague at Grupo MalweeBlumenau, Santa Catarina, Brazil, Brazil
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4 education records
Jucéli Heberle education
Master Of Business Administration - Mba, Brand Management And Construction
Especialização, Collection Development: Fashion & Product Designer
Bachelor, Fashion Designer
Flight Attendant
Flight Escola De Aviação
FAQ
Frequently asked questions about Jucéli Heberle
Quick answers generated from the profile data available on this page.
What company does Jucéli Heberle work for?
Jucéli Heberle works for Grupo Malwee.
What is Jucéli Heberle's role at Grupo Malwee?
Jucéli Heberle is listed as Fashion & Style Management | Fashion Design | Product Development | Fashion Research | Market Trends | Fashion Retail | Visual Merchandising | Textile Specialist | Sourcing at Grupo Malwee.
Where is Jucéli Heberle based?
Jucéli Heberle is based in Jaraguá Do Sul, Santa Catarina, Brazil while working with Grupo Malwee.
What companies has Jucéli Heberle worked for?
Jucéli Heberle has worked for Grupo Malwee, Riachuelo, Pellin Pijamas & Homewear, Freelance, and Lojas Renner S.A..
Who are Jucéli Heberle's colleagues at Grupo Malwee?
Jucéli Heberle's colleagues at Grupo Malwee include Odilon Garcia, Ozilene Benicio, Deise Ceppli, Marcely Kamchen Gorges, and Regis Fortes.
How can I contact Jucéli Heberle?
You can use AeroLeads to view verified contact signals for Jucéli Heberle at Grupo Malwee, including work email, phone, and LinkedIn data when available.
What schools did Jucéli Heberle attend?
Jucéli Heberle holds Master Of Business Administration - Mba, Brand Management And Construction from Escola Superior De Propaganda E Marketing.
What skills is Jucéli Heberle known for?
Jucéli Heberle is listed with skills including Fashion, Fashion Design, Apparel, Visual Merchandising, Trend Analysis, Merchandising, Retail, and Styling.
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