Key Responsibilities:• Spearhead strategic planning for Search Management Campaigns within the pharmaceutical industry.• Strategize and oversee executions of multiple social media campaigns while tracking and analyzing key results for clients.• Took charge of customer relations strategy and management for two advocacy brands.

Key Responsibilities:• Led social media and digital strategy to achieve brand objectives, optimizing touchpoints and budget allocation for maximum efficiency and effectiveness.• Conducted comprehensive campaign assessments, analyzed reports, and recommended optimizations for each campaign.• Oversaw budget management, revenue optimization, and profitability for the entire business unit.• Developed and implemented operational processes to enhance team productivity.• Managed 10-15 brands while overseeing a team of 9 direct subordinates, ensuring their training and readiness to handle multiple assigned brands.Key Achievements:• Doubled business unit revenue within one financial year.• Successfully launched three brands digitally on brands without prior direct-to-consumer marketing experience.• Pioneered the Public Relations Department, specializing in Influencer Management and Publisher Relations for the entire company.

Key Responsibilities:• Strategized, developed, and executed digital campaigns in collaboration with internal partners, ensuring seamless and timely campaign execution.• Contributed to business growth by devising digital media strategies for brand project pitches.• Conducted comprehensive post-campaign reporting and analysis for all ads run throughout the year.Key Achievements:• Managed a Leads Generation Campaign for a brand, accumulating over 29k leads with a remarkable 25% conversion rate into purchases. Achieved through online couponing and precision signal-based targeting across various touchpoints.• Successfully organized an offline event to encourage product trial during consumers' commute times by offering free transportation sponsored by the brand. Amplified through digital channels (including Facebook live videos and engagement) and on-site booth opportunities.Career Progression:Senior Digital Business Manager (June 2020 - Feb 2021)Digital Business Manager (September 2018 - May 2020)

Key Responsibilities:• Worked as an Individual contributor: In charge of planning and executing digital campaigns for a total of 3 major brands with minimal supervision.• Managed and monitored digital advertising budget across all brands and making sure target KPIs were met.• Strategized on both creative executions and communication plans on digital for brands to maximize platform effectiveness for consumers.• Created digital media reports and analyzed data for all initiatives ran using Facebook Ads Manager and Google Ads Tool.

Key Responsibilities:• Managed inquiries and engagements with customers through Facebook messenger, twitter, and email.• Provided consumer behavior insights of different target market across all platforms through qualitative and quantitative analysis using Facebook tools.• Executing multiple campaigns ensuring smooth launches and implementation on all aspects of the campaign.Achievements:• Able to launch an online to offline consumer journey through cold calls from leads generation to increase purchase on target market.• Able to fulfill enrollees on a culinary school only through digital placements by effectively doing communication strategy and well-targeted ads.

Responsibilities:- Spearheaded and devised comprehensive marketing strategies for the brand, with a primary focus on enhancing its e-commerce presence.- Collaborated closely with their media agency to plan and execute impactful marketing campaigns.- Identified and enhanced existing digital touchpoints to align with campaign objectives, encompassing lead management, affiliate marketing, and public relations efforts.- Creates systematic processes regarding EDM and Social Media on a monthly basis.Achievements:- Streamlined systems and processes within the Marketing department, leading to effective management and tracking of marketing-related tasks such as the marketing calendar, social media schedule, and partner engagement.- Significantly expanded the brand's online commerce shop by optimizing media strategies and refining social media content concepts, resulting in substantial growth.

Under the External Relations department, I headed two corporate projects in Ateneo Management Association which were Fast Forward 2015 and Convergence 2014. Tasks involved delegation, strategic planning and effective implementation of the projects.

The Ateneo Management Association (AMA) is the home organization of over 900 BS Management students and is the premiere entrepreneurial organization in the Ateneo de Manila University. Tasks involved being External relations manager are being part of the InterUniversity Management Alliance under the Programs team, being Creative and Project Head of Fast Forward, Programs and Logistics of PanorAMA project and being Sales Sub-head of the annual party of AMA, Madhouse.

Mentored by a senior relationship manager on how to be an effective sales person in the future. Includes joining business pitches, client prospecting and follow up calls with mentor.