Developed and executed high-performing paid advertising campaigns across Amazon Advertising, Google Ads, and Bing Ads, maximizing return on ad spend (ROAS).Optimized Shopify website for conversions by maintaining functionality, user experience, and security. Utilized data and user behavior to identify and implement improvements.Ensured accurate and compliant product data feeds for marketplaces and platforms, preventing disruptions through proactive monitoring.Maintained clean and accurate data collection through conversion tracking software oversight. Analyzed data to identify and resolve potential issues.Leveraged Google Search Console and Merchant Center to identify SEO opportunities, track website health, and manage product promotions.Utilize GA4 and Shopify for in-depth website traffic analysis to understand user behavior and optimize customer journeys for improved conversion rates.Stayed ahead of the curve by continuously researching and recommending e-commerce trends and technologies to enhance online sales channels.

Develop and maintain relationships with a portfolio of vendors in the sock and outdoor accessories category.Maintain inventory levels across many sales channels and install ShipStation warehouse fulfillment to increase order processing efficiencies.Oversee and maintain a profitable Amazon ads account and serve as an IT specialist to maintain and install technology solutions.Analyze performance using Google Analytics and other reporting sources and oversee website SEO efforts to assist in SEM campaigns.Lead website migration to Shopify Plus and launch another Shopify website in collaboration with a vendor.

Develop and maintain a profitable vendor portfolio, supporting inventory fill rate goals and stocking strategy through proactive reporting and analysis of the supply/demand process.Expand inventory planner duties to create reliability and consistency in vendor portfolio.Reconcile company priorities with those of vendor accounts, build sustainable partnerships, and manage product assortment.

Manage inventory levels based on the forecast, lead times, and delivery performance and optimize procurement to meet the needs of buyers, compliance, logistics, accounting, and vendor contacts.The Inventory Planner I support QBP inventory, fill rate, and turns goals through the management of demand and supply.As an Inventory Planner, I managed inventory levels based on the forecast, lead times, and delivery performance, as well as partnered with buyers, compliance, logistics, accounting, and vendor contacts to both optimize procurement and meet the needs of those involved.

Pick customer orders and optimize the efficient flow of goods to customers, focusing on minimizing wait times.Facilitate transfer of customer delivery orders to the transportation service provider.Planned, organize, monitored, and improved Full Serve warehouse and order-picking processes to ensure products are available for customers.Ensure efficient internal movements of goods in the warehouse using a narrow-aisle reach truck and power order picker.

Ensured that the supplying process in the store was integrated with the communication and selling processes, resulting in excellent availability, range to space management, forecasting, and ordering at a low cost.Led a team of three Sales and Supply Support Specialists and one Inventory Specialist to secure efficient ordering, range administration, and communication within the national Sales and Supply Support matrix partners.Maintained a $10 million average stock level with 11,000 SKUs and an annual turnover of 90,000 M3 of stock.SELECTED ACHIEVEMENTS:▪ Achieved both gross and net inventory losses in the country for FY12.▪ Achieved overstock percentage goal (greater than 15 weeks of stock on hand) in the country for FY12, resulting in saving on inventory interest.▪ Ranked #1 in the country for selling through outgoing SKUs for two years while exceeding the goal for price reductions.▪ Contributed to the development of training on the outgoing process for the country.▪ Ranked #1 in the country for Logistics Key Performance Indicators in FY12.▪ Contributed to the creation of logistics tools for the country as a member of the US Logistics Business Developers Network.

Managed the day-to-day operations, activities, and staff of the Outflow Team, including recruitment, retention, scheduling, performance management, succession planning, and competence development.Planned, organized, monitored, and improved store Full Serve warehouse and order picking processes to ensure products are available for customers after the sale.Optimized the efficient flow of goods to the customer in partnership with the Customer Services Team while focusing on minimizing wait time.

Supported the Inflow Manager in managing a team of 10-20 coworkers and operations to replenish the store daily.Ensured the coordination and efficient operations of the goods flow process for the Inflow area, resulting in agreed goods available for the customer at the lowest possible cost.Supported the planning, organizing, and monitoring of the goods flow process from receiving to sales location replenishment.Maintained basic actions and developed knowledgeable, high-performing coworkers who fulfilled their responsibilities in the Inflow area.

Supported securing store routines, maintaining basic data quality, efficient ordering, and administrative procedures.

Secured replenishment of sales spaces before the store opening.Ensured commercial filling of goods using knowledge of flexible sales spaces and efficient merchandising techniques.Ensured efficient internal movements of goods in the store using a manual or motorized pallet jack. Utilized product knowledge and article information.

Co-founded Photogen Inc, a luxury wedding photography studio, as well as its sister studio Rivets and Roses, consisting of five associate photographers and one videographer.Served as the business and IT consultant, overseeing IT systems and web development and maintaining multiple WordPress-based websites.

Supervised six personnel in the proper handling of packages and loading of aircraft containers.Coordinated with other area leaders to ensure fast and efficient loading of containers to ensure the on-time departure of aircraft.Responsible for scheduling, holding daily pre-shift meetings, and tracking the productivity of the workgroup.Operated ground support equipment for a variety of aircraft.Selected for the ASPIRE to Management Program.

Inspected and loaded all Dangerous Goods freight from the Metro market.Prepared regulatory paperwork for departing trucks and aircraft.Cleaned up spills and leaking freight, completed regulatory reports, disposal paperwork, and return documents.Worked with FAA, TSA, internal departments, and law enforcement on spills, and undeclared HazMat shipments.