Content Copy Editor And Proofreader
Antylia Scientific (Formerly Cole-Parmer)
Vernon Hills, Illinois, United States
Reviewed and proofread technical materials and marketing content for grammar, style, spelling, syntax, clarity, and accuracy. Ensured consistent branding and messaging across multiple channels. Handled any questions/issues regarding company-owned trademarks. Developed marketing collateral for sales teams and customer base.• Analyzed product information and individual SKUS on websites and made recommendations for improvements to content team. Enhanced category and landing pages for easier use by customers.• Created brochures, data sheets, and selection guides to help customers quickly differentiate products and determine best option for their needs. Worked closely with product managers and manufacturers to pull out pertinent information.• Coordinated marketing collateral to meet the demands of the ZeptoMetrix brand of quality control solutions to the infectious disease diagnostics market. Primary contact person, proofed content, created tables, and managed files and revisions from designer to QA team.• Spearheaded production of product catalogs; developed new ads, determined best-selling SKUS for page space, and reviewed overall flow. Met tight deadlines 100% of time.• Owned and maintained lists of company-owned trademarks and branding to mitigate trademark infringement issues.• Liaised with regulatory compliance and legal teams regarding proper trademark usage. Disseminated timely information across all groups and policed literature and websites.Examples of Collateral: Print, web, Amazon ads, emails, user manuals, product labeling, articles, blogs, press releases, newsletters, catalogs, box stuffers, battle cards, videos, trade show materials