Jude Walta Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

COIN is small way of contributing something positive to the world. Encouraging people to gain deeper insights into the wider world and maybe even take some steps to shaping how it develops.This digital platform was developed in conjunction with my co-founder Will and is designed to harness the power of stories. We created a space where people, through storytelling share and learn from each other, while we gather meaningful insights that can be used by organisations and government departments.

Making transformational change in government agencies and nonprofit organisations using design and technology. My role was to help define, design and deliver new products, services and ways of working.• Leading projects from planning through discovery to prototype testing, • Planning and facilitation of research activities including - 1:1 customer interviews, surveys and workshops• Development of design artefacts including - personas, journey maps, service blueprints and reports• Creation of digital prototypes for testing• Complex stakeholder management, leadership and influencing

Melbourne, Australia

Working with various clients on strategy and design projects.

Melbourne, Australia

Using HCD principles and techniques I worked with clients across various industries and organisational types to uncover what their current customer experience is like, and how this can be transformed to be more meaningful and engaging to build greater longer term brand value. • Lead projects from planning through discovery to prototype testing. • Planning and facilitation of discovery, co-design and ideation workshops.• Planning and facilitation of research activities including, 1:1 customer interviews, surveys and focus groups.• Development of customer journey maps, personas and insights reports.• Creation of digital prototypes for testing.• Ability to present, story tell and showcase work/pitch.• Advocating and educating on HCD and design thinking principles with clients, internally and at events.

Melbourne, Victoria, Australia

Client Project - Review audio description (AD) service model provided by Vision Australia. Explore the pathways of professionalising AD services through digital integration. This project required a detailed research plan that considered the complex stakeholder landscape and identified the biggest problem to be solved. The solution required accessibility be the key constraint of the design and included user interaction options of voice control and gestures.Personal Project - Ambition; create a digital solution that can give anyone the confidence to choose a great bottle of wine for any occasion. This project involved creating an entirely new solution. Research, information gathering and synthesis were of the utmost importance to ensure that the most relevant problem was being solved in a unique and interesting way. Following in depth research a tested hi fidelity prototype was delivered that let people choose a bottle of wine the same way they would a date.App Redesign - Redesign the Anytime Fitness app to provide a unified and engaging single app experience. Contextual enquiry including; intercept and 1:1 interviews were used to prioritise the information to be included. From the 3 personas identified a primary persona was chosen based on their untapped potential for engagement with the gym experience. Rapid ideation and iterative prototyping lead to delivery of a tested hi fidelity prototype that included a personalised workout plan and goal builder.Webpage Redesign - given the task to increase usage of an existing website. Business analysis, contextual inquiry including; intercept interviews and 1:1 interviews were conducted to uncover specific pain points with the current site and reasons people were being driven in store. Rapid ideation and iterative prototyping lead to delivery of a tested hi fidelity prototype that addressed the challenges with the current website information architecture and navigation.

Melbourne, Australia

This was a project-based learning experience via Harness Projects. In this role I applied user experience design principles on a project brief centred on designing an app for a new reusable container service that will be implemented in 2019 in a bid to reduce single use plastic waste. I was responsible for the project end-to-end with guidance from my mentor and in consultation with the client.

Melbourne, Australia

As Levantine Hill’s first marketing manager the focus was on establishing strategies, plans and tools for future growth. Key projects included; total website redesign and digital strategy. Product release and NPD launch strategy and communication plan.

Melbourne, Australia

This was a project-based learning experience via Harness Projects. In this role I applied user experience design principles on a project brief focused on redesigning the existing app to increase customer retention and engagement, bridge the gap between users intention and action and considers financial viability. I was responsible for the project end-to-end with guidance from my mentor and in consultation with the client.

Sydney, Australia

Develop brand communications and product range strategy.

Melbourne, Australia

Maximising global market share and profits in the principle focus regions; ANZ, Asia, Americas and Europe, through product innovation, and brand awareness and image building initiatives to deliver on marketing and business strategy.

Melbourne Area, Australia

The first innovation manager that Brown Brothers employed the task was about firstly setting a new, truly consumer centric innovation agenda within the business and secondly identification and development of long-term NPD pipeline and growth strategy, including recommendations on new products, processes and business developments required to realise growth.

Maximising market share and profitability of the ultra-premium brands and wine ranges from Victoria and Tasmania.

Melbourne, Australia

Managing the research needs of diverse portfolio of clients that included; government departments, superannuation funds, law firms, accountancy firms, insurance companies, logistics, facilities management and recruitment companies. Client maintenance and service including; product training and demonstrations, bespoke research requests, licence renewal and upgrade negotiations.

Designing Strategy, Strategy, Completed

To build a future that looks different than today, we need a strategy process that is human-centered, creative, and active. We need.

Ux Design Immersive, Ux Design

Mba, Masters Of Business Administration

Bachelor Applied Science, Wine Science

Activities and Societies: Golden Key Society