Worked with the B2B Marketing Manager to establish the marketing automation infrastructure, define and setup: lead life-cycle stages, online journey, lead scoring and nurturing, email campaigns & lead generation programs. Worked closely with sales to establish marketing/sales alignment.Analyzed marketing campaign results and web activity.Worked with internal & external groups to launch new B2B web presence, reflecting the new technologies and trends involving 3D eCommerce.Managed the SEO/paid promotions team member activities.

Marketo - managed infrastructure, integration with external applications and systems, data base cleanup and maintenance, system administration, demographic and behavioral lead scoring flows, GDPR processes integration, marketing automation analytics and more.

Member of the Central Marketing Team; took part in the planning and execution of the marketing strategy. Some of my activities were:* Marketing automation: implementation of Marketo in a large organization, including: - Customized Salesforce. integration - Planning and execution of a multi-user environment with separate workspaces - Setting company-wide work processes, training the global marketing teams* Lead generation & Lead management: - Implementation of Email marketing best practices - Setting up a lead scoring strategy, overseeing implementation - Setting the foundations for lead nurturing* Digital Marketing analytics with: Google Analytics, Salesforce.com reports, Brightcove Analytics, YouTube Analytics, Meltwater and others* Digital Marketing channel training – defining the strategy, building different levels of training programs, executing training for small groups, classroom training and large audiences webinars.* Running content marketing campaigns with Outbrain* Managing vendors for: website technology, website design, Marketo customization, training development, SEO, PPC and more

• Led and managed all the Internet-related activities of the Israeli-based business units.• Supported Internet-related activities of US-based business units and WW sales offices through daily cooperation with the US-based online team.• Joint management of the corporate website.• Managed creation of micro-sites.• Managed top level sub contractors, locally and abroad, handling technology, design, SEO & SEM, hosting etc. • Web sites traffic analysis (using HBX and Google Analytics)• Provided support for WW sales and marketing campaigns through online banners and landing pages.• Managed the international corporate portal team from definition and launch through expansions, on-going updates and roadmap planning.

•Led and managed all M-Systems’ Internet-related activities.•Supported the company’s fast growth •Participated in company re-branding process, as a member of the corporate marketing team.•Managed high-budget online projects, promoting the company’s key products.•Participated in product launches and introduction of new products and technologies to different markets.•Managed SEM campaigns, sub contractors and Internet servers.•Created internal portals (in cooperation with IT) including: corporate, HR, marketing, divisional etc.