Jude Brooks, Frsa Email & Phone Number

Hitchin, GB

Hitchin, England, United Kingdom

• Delivering commercial value for responsible organisations and individuals who aspire to a higher social purpose:
• Supporting businesses to find commercial value in social impact and sustainability programmes.
• Helping charities and NGOs build more effective and valuable corporate partnerships.
• Setting marketing strategy and crafting compelling stories that engage audiences and drive action.
• Using coaching and mentoring to develop responsible leaders via challenging conversations.

BERRI is a social enterprise which transforms mental health support for children. Developed by leading clinical psychologist Dr Miriam Silver, BERRI offers a cost-efficient, digital assessment which identifies needs, tracks progress and provides bespoke trauma-informed advice. Expert clinical psychologists provide assessments, consultation and therapy..

Letchworth Garden City, England, United Kingdom

Provide strategic support to the CEO and offer board governance for this small charity offering debt and other advice to a community of 135,000 individuals. - Contributed to delivering £1.8 million in financial outcomes for 6000 clients assisted in 2023. - Collaborated with the CEO to instigate and co-create a vision and strategy refresh, directing the.

London / Norwich

• Rationalised and simplified Aviva’s existing CSR activity to create cohesive and strategic programmes that drove commercial and social value, including increased brand reputation, brand value, and employee engagement.
• Co-produced a differentiating five-year sustainability strategy, informed by a robust materiality assessment of 9,000 stakeholders.
• Transformed the Aviva Community Fund to build an award-winning programme that delivered £10m of social value, achieving a 66% reduction in costs, 21% uplift in brand consideration and 1500% increase in employee.
• Introduced an innovative place-based community investment programme that exceeded its engagement target by 84%, and increased employee pride by 22% and brand trust by 7.5%.
• Increased participation in employee volunteering by 270% by developing a strategically aligned programme that won awards and grew value-in-kind financial contribution by 173%.
• Leveraged sustainability data to help the workplace pensions team win £578m of new business.

London, United Kingdom

• Founded and ran a global centre of excellence that improved organisational capability in digital marketing by educating and mentoring senior leaders, providing hands-on support for digital experts within markets.
• Transformed digital capability across four priority Aviva markets, resulting in more efficient ways of working, better customer outcomes and increased SEO visibility.
• Introduced an innovative programme to improve the digital and social presence of 300+ financial advisors across three Aviva markets, increasing web visits by 16% increase, improving SEO presence and deepening customer.
• Conceived and delivered a bespoke digital maturity audit in three Aviva markets that identified opportunities for more efficient digital marketing, facilitated skill development and supported the business case for.
• Increased proportion of 5-star reviews on Trust Pilot from 3% to 75% by introducing a new approach to post-purchase customer engagement.

Member of the Management Board for the Aviva Foundation, steering the strategic direction and making funding decisions.

Hitchin, England, United Kingdom

Influenced the overall direction of the charity, introduced rigorous governance & risk management processes, and steered fundraising activity.

London, United Kingdom

• Provided transformative executive coaching services, strategic marketing consultancy, and digital, social and content marketing training.
• Executive Coach to executives and senior leaders in retail, leisure and third sector organisations.
• Designed and delivered an eight-week programme for Cedar Communications that embedded digital thinking earlier in the creative process.
• Associate Digital Consultant at Brand Learning, writing and delivering engaging and effective digital marketing training materials for clients, including Kellogg’s and PepsiCo.
• Associate Tutor at Squared Online, an initiative from Google designed to equip the leaders of the future with the tools and mindset to embrace emerging opportunities in digital marketing.
• Wrote and delivered a full day social media and content marketing workshop for United Biscuits’ marketing team that led to greater customer engagement.

London, United Kingdom

Brand Learning is a global consultancy who specialise in customer-centred capability development and who help companies across the world drive growth by helping them create better value for their customers.As a digital consultant, I work with a selection of clients to create training materials and to deliver engaging sessions.

Welwyn Garden City

• Set and delivered a transformative social media strategy that delivered commercial results by using customer centric content and conversation to drive brand advocacy and engagement.
• Set the social media vision and strategic direction, including listening, always-on conversation, advertising, customer service, content co-creation and trading.
• Delivered headcount efficiencies and more effective ways of working by reorganising the social media approach around a customer-centric, interest-led ecosystem approach
• Created an ‘always on’ brand conversation and detailed content calendar.
• Acted as a thought-leader, inspiring and educating wider teams on the opportunities of social and content, sharing insights and case-studies, and offering advice and guidance.
• Built a high-performing, collaborative team of six social media experts that were respected, trusted, and known for a 'can-do' attitude across the business.

Hammersmith, London

Transformed digital marketing across a portfolio of 12 brands by introducing strategic leadership, activating integrated campaigns and educating brand managers on content and digital media strategies. Notable achievements include all social and digital media activity to support the Coca-Cola sponsorship of 2012 Olympic Games, Fanta ‘King of the Park’.

Mappin House, London

Led the marketing campaign for the re-launch of FHM.com including top level strategic and planning responsibility through to the hands-on execution and measurement of all the activity.

Freelance projects across all aspects of digital marketing, website management, insight and brand strategy for companies including Red Letter Days, Kats Whiskers and two confidential start-ups projects.

London, England, United Kingdom

Led a team of five to deliver all aspects of new media and digital marketing for Capital Radio, including online strategy, e-CRM, podcast development, website content planning, multi-platform promotional marketing of events and station-led campaigns, mobile marketing, digital advertising and online PR. Notable achievements include online support for Party.

London, United Kingdom

Responsible for account development & day-to-day client liaison for a number of clients including British Telecom, Emirates and TXU Energi.

Responsible for launch and ongoing brand communications of three consumer websites: Jamba, Popcorn and Simply Food that were Carlton's first foray into New Media.

London, United Kingdom

Marketing support during launch and year 1 of transmission

London, United Kingdom

Variety of roles supporting the radio division

Business Administration And Management, General

Participant in the Barclays Eagle Labs Scaleup programme in my role as a NED for BERRI.

Ba (Hons), Geography, 2:1

Education record