Email me on jude@judebrooks.comBook time with me at https://calendly.com/jude_brooks Jude Brooks is an award-winning Social Intrapreneur whose ability to deliver positive social impact alongside commercial outcomes is evidenced by a remarkable track record. Sitting at the intersection of marketing and social impact, Jude has spearheaded transformative initiatives that have delivered substantial social value while enhancing commercial outcomes. Notably, Jude orchestrated a strategic transformation of the Aviva Community Fund, resulting in an award-winning programme that impacted 2 million direct beneficiaries in its first year, generating £10 million of social value from a £1.25 million investment. This initiative achieved outstanding commercial benefits, delivering a 66% reduction in overall costs, a remarkable 97% reduction in cost-per-beneficiary, and an impressive 25% increase in brand trust. Adept at simplifying complexity, Jude united all Aviva's social impact activities under a cohesive communications framework. She used this to create integrated comms campaigns with compelling storytelling to engage customers and colleagues, delivering a 1500% increase in engagement, and to create consistent and persuasive sustainability case studies that played a pivotal role in securing £600 million of incremental new business wins. Her commitment to community engagement and innovation is evident in her creation of a place-based community investment programme that exceeded engagement targets by 84% and delivered commercial value from a 7.5% increase in brand trust. Jude’s leadership extends to risk management and global programme governance, and her influence reaches the highest levels of executive leadership where she has championed social purpose and driven the embedding of sustainability goals into core business practices. With a passion for leveraging business as a force for good, Jude continues to inspire meaningful change and drive sustainable impact and growth.